user

Create the value of products and improve the transaction rate

To understand it simply, all information and behaviors related to customers in the purchase process are customer intent data, which aims to enable sales to accurately identify the intended customers in the customer's purchase journey and achieve orders.

Tencent's WeChat users will be divided into two parts, and WeChat of overseas users will be migrated to WeChat of overseas version, namely WeChat system. Some foreign WeChat users said that they could not log in to WeChat with Korean mobile phone numbers at present. Tencent's communications software "WeChat" was sent to

Editor's Guide: Pinduoduo has become one of the choice channels for mass e-commerce shopping, which is closely related to Pinduoduo's industrial layout and business philosophy. In this article, the author discusses Pinduoduo's information structure, user profiles, user stories and other aspects from the perspective of user experience

What books do you have to share after class, which will enlighten you in terms of user demand insight? Welcome to share with you in the message area; What questions do you have about the product? You are also welcome to ask Tencent product experts. The lecturer will reply to your questions. Hello, welcome to

1、 The significance of existence The significance of establishing the user hierarchy is to expand the most streamlined business closed loop. If the most basic business model is not achieved, the significance of establishing user level is almost zero. For example, open a steamed stuffed bun shop under the office building. If you can't even make steamed stuffed buns

As the operation of a content community, the core work is nothing more than to enable content producers to better produce high-quality content and improve the content consumers' preference for community content. The author of this article will split the goal of enabling platform users to continuously produce high-quality content, and describe how to

How to abandon "closed" innovative thinking?

Cognitive bias is a common phenomenon, which means that when we think about problems or make decisions, the brain will have some fixed thinking tendencies. This process is mostly unconscious, and sometimes it can also bring about positive effects, such as helping us

"The epidemic situation has not been completely eliminated, and the number of imported cases is still increasing. So, the last two days we did not go out to play at the weekend, we were still obediently lying at home to sort out the previous actual combat cases. According to the last agreement, it is also time to hand in your homework. Last time

1. Background In the process of product design, product managers always focus on users. We also say "user centered", "everything depends on user value". Due to the B-end field, this article is based on some considerations of B-end business. 2. What is a user

This article will share what the author understands about operation from the three perspectives of users, user value and user operation? Everyone's understanding of operation will be different. A large number of people in the group of operation enter this circle by mistake, with different projects, businesses, negative

1、 Why do you want to know the user's heart? In other words, why should we understand users' ideas? This problem is self-evident. Whether it is a product or a service, the most fundamental thing is to meet the needs of target users. If the needs cannot be met, then the product

The author of this article will start with the six unique skills of high class men and discuss with you: how to do a good job in the infrastructure of your membership system and improve user stickiness?

Hello, everyone. I am a pill. I was originally planning to share with you about the content of operational thinking today, but: 1. First of all, in terms of thinking, I personally think it is a relatively abstract thing, such as thinking habits

Hello, everyone. Before I was a pill, I always shared with you the content about operation. As we all know, operation is a work that contacts users closely, including content, activities, and even user operation. But at the same time, the depth of contact with users is one

I got to know Liu Fei quite early. When my first book was published, he wrote a recommendation for me. He is a practical product manager who has deep thinking about products and users. In his new book "Product Thinking", Liu Fei tells the story of product newcomers and entrepreneurs who want to know users

User research is to understand the deep needs of users through their language and behavior, eliminate false needs, and screen real user needs. Are you preparing for a user interview? Please do not pay attention to the questions you are going to ask. You should know that you can obtain user information comprehensively and effectively

Recently, I was discussing some user operations with someone. The two main directions are: super user thinking and large-scale user operation thinking. The presentation of these two ideas is more like focusing on formed products, but it is also possible for start-ups to consider super user thinking

The design of prizes for fission activities is very critical, and attractive enough prizes can instantly stimulate users' desire to continue to perform the next action according to the activity design.

Independent thinking is a rare quality, but also the highest input-output ratio. At ordinary times, I will jot down my thinking records on Weibo (@ Han Xu HanXu), review the whole year of 2018 at the end of the year, and choose 16 to share. 01 Think about it, you opened a small restaurant, what's the heaviest

To be a community, we should first have framework thinking, and then learn process thinking.

The core of Internet thinking is word-of-mouth. The essence of word-of-mouth is user thinking, which is to let users have a sense of participation. Le Chun often says that he is a brand without advertising funds. In my opinion, rather than without advertising funds, he focuses on how to interact with users and let users participate in brand building. The author will analyze how Lechun builds public praise by mobilizing the sense of user participation from three aspects of products, activities and new media content, and learn Lechun's brand building routine with everyone.

Why do we become addicted to playing dithering? Because we never know what the next one is, every time we slide our fingers, it is an exploration of the unknown world. Users who open an app or website every day are the greatest encouragement and recognition to the product manager, so the product manager must

Why are there phones with better performance than iPhone in the market, but people still prefer to buy iPhone? Why do people still buy McDonald's food when they know it is unhealthy? This kind of user decision that seems very personal and emotional

Do a good job of check-in operation, and your APP has retained half of the users

Online celebrity store

It has been two years since the first year of knowledge payment in 2016. In this outlet, knowledge service providers such as Zhihu, Get, Answer, Himalaya, Chaos University, Fan Deng Reading Club have entered the arena, inspiring Chinese young people, the most progressive group in the world at present, to be successful and advanced

The source of the article is the school run by Aimee. It is no doubt that every new media editor's persistent goal is to be able to write a copy that causes positive reactions from users. So how can we write such a good copy? Today's office will talk about how to scientifically write "influence with..."

In the era of the king of user stock, as an operation dog, only by truly understanding that users are keeping pace with the times to complete KPI, can we not be led by the dog. At this time, data analysis has become our sunflower treasure. If you practice well, you can plan the "star" content of both export monument and traffic. On

With the entry into the second half of the Internet, the competition in the industry has gradually shifted from the number of users to the stock of users. Users' choices are also gradually increasing. In the past, when there was only one or two companies in the industry, they had no choice but to use them; Now enterprises are springing up like mushrooms

I believe many people have met this situation: the company is going to launch a new product, and it is going to do marketing promotion immediately. Then the project leader called you over and told you how important it is to launch this new product, how the boss attaches importance to it, and how to make marketing, planning, and copywriting

The function of points in the whole product process is mainly to hope that it will be done around the promotion of innovation, retention, and vitality, and it will be differentiated according to the differences of products with the main new functions. From the perspective of users, the points can be divided into two parts: one is acquisition and the other is consumption. First

Card classification is mainly used to understand users' mental model of website, APP navigation and architecture. There are two general forms: open and closed. The open mode mainly provides categories (sometimes including descriptions), which are freely grouped by users and can be used for

Please enter the description. This article comes from the public account operation research agency (ID: U_quan). In mid April, the operation research agency planned an online micro lesson sharing activity. The event lasted for 4 days from preparation to completion, and fans rose within 2 days after the event was launched

First of all, it should be clear that the links of user operation include awareness, attraction, use, activity, consumption, retention and recommendation. The most important four links are attraction, consumption, retention and recommendation. Now let's take a look at the specific play methods in these links - attraction and suction