User experience

The mental model is the decisive factor in how people view your product. The problem is that the user's mental model may not always be consistent with the way your product actually works. When this happens, they will find your product not intuitive, confusing, or even frustrating. Do

Editor's note: This article is from Steffan Morris Hernandez, a senior product designer. He sorted out 10 kinds of cognitive biases that often occur in user research and user experience design. In the article, he also designed 10 sketches

There are many indicators about specific product data and abstract concepts of user experience. Starting from the principle of simplicity and effectiveness, today we focus on three product experience indicators that are most commonly used in the industry and personal work practices: satisfaction, net recommendation value, and expense. Satisfaction (CSA

It is an indisputable fact that the user experience design of the traditional software industry lags far behind the Internet industry. The emergence of SaaS can just drive and improve the user experience design level of the software industry, which is a good opportunity.

Editor's Guide: As two giants in the short video industry, Tiao Yin and Fast Hand are very different in their respective development directions, development strategies and user experience. Why do some people like fast hand and others like dithering? The author of this article analyzed the user experience of both, and then carried out a general

The user experience of WeChat is worth learning from product managers. I have sorted out 11 excellent user experience cases in WeChat to share with you, as follows: 1. The principle of visibility ensures that the page content is visible, the status is visible, and changes are visible. (1) The content of the blank page can be seen in WeChat

Regret after reading

Diagnose customer experience, not only find problems and correct them in time, but also find surprises

I believe everyone has heard the saying, "Consumers don't buy products but solutions." I often say it, or it is used to remind ourselves that we must help consumers solve problems. Only when we solve the problems of consumers can they pay the bill.

Customer care marketing is worth taking the initiative to provide customers with additional services, special reminders, preferential benefits, etc. based on the customer shopping process and the relationship process between customers and the enterprise. In a word, it is the enterprise's love with customers with scientific thinking. In this article, the author started from the project practice and shared relevant knowledge about customer care in combination with cases.

The author uses the blood and tears he has spent four years on the tens of millions of customer platform to teach you how to effectively improve DSR (customer satisfaction)

When it comes to customer experience, we have to talk about customer needs. Today, product homogenization is becoming more and more serious, and products alone can no longer make a difference
When there is no reason to return or replace goods within seven days, lifelong warranty has become the standard configuration in the industry. How can enterprises win in this fierce competition? Operators began to study consumers' deep needs and emotional demands to achieve emotional resonance with customers.

How to measure your users' satisfaction with the use of the product? NPS is a very important standard. So, how to build an NPS model and use NPS indicators to complete user research more intuitively and concretely? Below, the author will tell you in detail. Now almost all

In order to understand "why are PMs talking about user experience more and more", the author crawled nearly 10000 articles from major websites, and finally had a deeper understanding of the nature and importance of user experience. 1、 Why should product managers focus on user experience? As

This article is to discuss the "peak" in the "law of the end of the peak". "peak" is the peak, which refers to the peak moment in a period of experience, and is an impressive moment of good experience.

In essence, a form that is easy to use should be the easiest to understand and very comfortable. Generally, a form that is easy to understand can help users fill in the form better, making users feel that they are communicating with the form, rather than one-way inquiry, making users feel that they have received attention, and then improving their stickiness and experience.

Why is someone else's APP so easy to use, why are other people's activities so good, and why are so many people buying things from other people's homes, while my app does not have so many users? Among many factors, have you done a good job in user experience? If the user experience is good, then the user will help you

User experience elements are divided into five levels: strategic level, scope level, structure level, framework level and presentation level. After reading the book of user experience elements, I have a deeper understanding of the five hierarchical structures. The following is a mind map of the core content of the book plus some personal understanding