marketing management

The necessary industry slang for advertising marketers! I believe that friends who enter the advertising circle, the marketing department and the brand department will be exposed to a lot of marketing terminology, as well as industry terminology. Today, I would like to share with you some collections of commonly used MKT terminology, and exchange and learn together

At the end of the year, there was a strong demand for gifts from users. Little Red Book launched the "gift season", and brands entered the market one after another. The number of views of topics online exceeded 900 million in 18 days.

Problems and Countermeasures of Brand Marketing in Little Red Book

✅ Understand the overall situation of marketing management, master a set of methodology and tool system for thinking and solving problems, and systematically improve combat effectiveness and risk resistance. ✅ "Eight classic modules", 10 common models and 6 sets of "killer" management reports are necessary for large-scale combat

What kind of parallel sub departments and work functions does the Marketing Department usually have? 1、 In fact, the eight modules of marketing management have framed the work content of the marketing team, which determines the organizational framework of the marketing team

In this series, we will recommend the corresponding book list from seven dimensions: thinking mode, economic investment, organizational management, user psychology, marketing, growth operation, and business model. The total number is about 100. Last time, we recommended 16 business models, growth operation 1

The dividend period of OCPC has passed, so we need to sort out the optimization logic and find a breakthrough point.

In the third quarter of 2019, the National Consumer Association accepted 103219 commodity complaints, including 31395 household electronics and appliances complaints, accounting for 30.42% of the total number of commodity complaints, ranking first in commodity complaints. According to the nature of complaints, in all complaints

Forrester, the world's leading market research and consulting agency, based on the current situation of global B2B marketing, proposed five predictions for B2B commercial marketing in 2020, which are in turn: forming an audience based organizational structure; Pay more attention to the experience of channel partners

Media monitoring reports usually contain rich information, which can help companies cope with rapidly changing markets and identify opportunities and problems. Unfortunately, these information often lie in the inbox of the public relations and communication departments, and the business decision-makers miss some external information sources

Since January 2019, the media has been speculating about the listing of Ruixing Coffee. From the initial questioning of listing to the later questioning of financial problems, Ruixing's successful listing can not be separated from the strong and professional public relations team behind the brand. This article will be written by Mel

Today, we specially prepared the Top 50 Selected Books List of CMOs with an annual salary of one million yuan for you, and we want to work with our counterparts in the marketing industry to improve our business (qian) ability. I hope you can arrange your study plan together and realize the annual salary of one million CMO as soon as possible

All enterprises aim to make profits, and the formulation of product prices and marketing strategies is an indispensable and important factor in the process of gaining profits.

Here are 10 brands worth seeing how Halloween can make use of pumpkins, ghosts and scary elements and perfectly integrate them with brands or products.

The nine information flow advertising optimization strategies are well used, and the KPI will not be completed.

Marketing is a very important and critical priority for enterprises, and there are many kinds of things that enterprises face. For example, production, human resources, financial management, etc., but the author believes that marketing is the core of everything. Without good marketing, everything is useless. For entrepreneurs

Domestic marketing is in pain. In fact, 99% of the marketers have not received professional marketing education or training, but by chance, they are doing marketing in the struggle. So there are few regular marketing forces in China. There are a lot of marketing common sense, not only 99% of the marketing people don't understand, but also the boss of the enterprise does not

Understanding "distance" and "close" marketing can further grasp the psychology of users, narrow the psychological distance of consumers, and realize the final product transformation. Last week I wrote the first half of "Distance" and "Close" Marketing. We know what consumers should pay attention to

It is no exaggeration to say that if you want to sharply promote the market. "Long distance" and "close distance" marketing are the contents you must master in depth, not the methods you choose. I was particularly impressed by one of the contestants in the "brilliant Chinese" last week. Anti pickpocket propaganda, a 27

The purpose of marketing is to attract attention. Marketing without attention will have no results. Many people who work in start-ups do not know why I want to do something. For example, why should I have a microblog and a WeChat account? Everyone will feel that it is possible to

Like most marketing people in start-ups, I love and hate the term "growth hacker". On the one hand, this word distinguishes the marketers of start-ups from those who do the same thing in large American companies; On the other hand, it is like those from Silicon Valley who are always buzzing

Samuel Scott, an American Tech Crunch blogger and marketing expert, wrote an article on August 7, pointing out that Google Analytics tool misleads online marketing practitioners and analyzes Goo

How does content marketing attract and influence consumers in the connected world? For more and more marketers, content marketing has become a new hot spot in the industry - in China, about 90% of marketing professionals are currently using content marketing, and about 69% of them

It seems that every time you shake your mind a little, a new market trend appears. Although staying at the forefront of the industry will make people feel great pressure, it is crucial to understand what trends can attract consumers. After all, they are the market targets you want to attract

Many CEOs of B2B enterprises still think that social media is not TA's dish, which is normal. Nowadays, enterprises focus more on how to reach customers for social networking. However, enterprises will benefit greatly if they make good use of social media for marketing. Not only can

Marketing plan is one of the core plans of almost all for-profit organizations. Correct marketing plan often makes the most basic contribution to the success of the company. The marketing plan is the core document used to answer the three basic questions of the company's operation

First, tell a story about a master in the folk. At 6:00 pm the day before yesterday, just before dinner time, BLUES went to the famous Zongzi King's old shop in Guilin to buy Zongzi, ready to take it back to Shenzhen. Everyone has some unforgettable home food, BLUE

At present, it becomes extremely difficult to attract people's attention. The richness of information available to people, the speed and the breadth of access to information are unprecedented. So, what can brands do to stand out in today's world with such a complex choice and establish ties with people

First, the definition of "marketing" comes from Baidu Encyclopedia: the American Marketing Association (AMA) defines marketing as creating, communicating, spreading and exchanging products

Translator's Note: This article is from Moz. inbound/outbound marketing， There is no good unified translation in China. Here we quote the analysis of Baidu Encyclopedia, "Inbound Marketing, also known as inbound marketing..."

Today, although people feel that the era of big data is coming, it is often just a vague feeling. For operators, how to reflect the value of marketing management under big data and how to achieve marketing innovation may be a problem worth in-depth study. But at least

Technology is changing the daily work of marketing industry personnel, adding new tools, technologies and strategies. Modern marketers should have two sides: artists and scientists. Creativity and imagination help you plan activities to attract customers, and analytical ability helps you measure and adjust marketing strategies

When customers search for products or services on search engines, SEO is the key for them to find your page easily. SEO can not only improve brand exposure and reputation, but also bring traffic to your website. Take a look at the following information map to learn the necessary knowledge of SEO

You will never know what questions you will be asked when you travel around selling a book. My favorite question so far is: "What is the best marketing idea you have ever heard?" See if these are useful to you. You never know when you go around

With the advent of globalization, informatization and mobile Internet, consumer autonomy has been further established and developed in marketing. In particular, the interaction between consumers' self, personality, lifestyle and consumer behavior has been paid more and more attention to the impact of marketing strategies, which constitutes