Ogilvy&Mather
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Common sense of internal copywriting training of Ogilvy Guide: I have been collecting a classic copy of Ogilvy&Matheson's internal copywriting training materials that were widely circulated in the advertising copywriting circle in the capital many years ago. The classic things, once in a while, still feel worthy of being chewed carefully, and the views in them are still loud, still cruel words -
Wallets are always empty? Ogilvy&Mather experts tell you: it's all because of these four routines Before the text, let's look at a dress. If a girl wants to buy it, you can send it to a girl and ask her if she wants to buy it. Store name and operator code. (Introduction to the store) (Introduction to the dress) continues our -
How do start-ups advertise? 8 suggestions from Ogilvy&Mather's senior creative director Sincerely wish the start-up brand to become one of the world's top 500 at an early date. In this era of national entrepreneurship, the start-up brand is everywhere, and the street is full of CEOs. I often receive messages from various start-ups on the background. The questions are the same as those from a fucking studio -
An article lets you learn about Ogilvy&Mather's social marketing strategy framework Social marketing trends Integrated social solutions. The future marketing is cross-border and integrated, which is an overall strategy. This is why the strategy is becoming more and more important in the future, because -
Research Report on People After 00 in 2015 (full report attached) Ogilvy&Mather's Research Report on the Post-00 Population Abstract: 1) Two points and one line vs. short sentence communication 1 Home and school are the main venues for the post-00s. The learning goal of the post-00s students is to enter the high school they like. More than 50% of the students after 00 will go to cram schools and have interests at the weekend meeting
