brand

This is an entry-level article. I hope this article will help attract brand founders, launch the brand in the right way as far as possible, and reduce detours. Author | Xie Guoliang This is an entry-level article. I hope this article will help attract brand founders and enlighten them in the right way

Author: Brand Planning Teacher Yu brand only does two things: 1, solve trust and cognition; 2. There are only two things to solve the brand commitment products: 1. solve the actual characteristics and performance; 2. The ability to solve problems In brand marketing, it is important to distinguish between brand attributes and product attributes

Brand is about establishing a unique company or product identity to attract and establish emotional ties; Marketing is about promoting and selling products or services to achieve short-term and medium-term goals. The two support each other. The brand establishes trust and loyalty. Marketing introduces products to the market and promotes sales; Product

Eight pictures, make a simple cognition. Original picture author: Mr. Yu, brand planner

The whole case of women's trousers brand planning

Identify yourself through SWOT analysis and build your own personal business model.

Many brands have established more profound emotional links with users by virtue of excellent joint marketing. Qiangua will lead you to review the 23 years of cases that have hit the public's preferences, triggered the popularity of social media platforms, and predict the new trend of co branding in 2024.

Quickly master brand vs marketing vs operation

As Internet users reach the top, traffic becomes more and more precious. How to build a popular product with the help of Little Red Book to gain greater market share and brand influence has become a problem for all brands. Today, we will combine two successful cases and propose from the product highlights

The introduction is "where to go back and forth." "Do you want to take me back to China?" On August 30, bloggers "Pancake Fruit Boy" and "Summer Sister" released their own short play "Escape from the British Museum", which tells the story of a jade pot escaping from the British Museum to find the way back to China

This year, the sense of second dimension existence has exploded. The second dimension group of the new generation is growing stronger, and many bloggers release second dimension content and brands are also trying to integrate into the second dimension circle. So, how to integrate with it? Today, we will interpret the content direction of the second dimension through the data of Little Red Book. Point

Young users seek diversified buying trends, which makes more and more brands start to switch to content marketing and content e-commerce platforms.

In the past week, Xiao Ming has consulted many cases about positioning, and he has a preliminary conclusion: positioning is brand positioning. But what is the brand? Is it the logo? It is often said that the price of a certain product can be doubled several times after a logo is added. So

Practical Marketing Rules for Creating Phenomenon Brand.pdf

How to conduct brand operation

Assist the brand to optimize the selection strategy and improve the brand reputation.

I strongly recommend [Fire] Cicada Circle! Difficulties: 1. The matching of talent is not accurate, and the efficiency of finding talent is low. 1. Talent screening. Search for related talent by commodity. Search for related talent by brand. Search for talent by talent information. 2. Talent

Triangle cycle: popularity of short videos → popularity of live broadcast rooms → product sales volume 1. In the digital selection live broadcast e-commerce, there are mature third-party data platforms for dithering and fast hand, from which you can find many benchmarking accounts, and it is enough to do data analysis and content. Do brand strategy

How do brand owners "effectively" plant grass in Little Red Book?

What did Jiaqing, which has transformed its private domain into 160 million yuan in 18 months, do correctly?

"Culture" is the last stubbornness of the brand

The reason why big brands always maintain their vitality is that they have money and can afford a good marketing team.

Worler, the world famous business master, said: "If the brand (trademark, product name) is your face and makes people remember you, the brand mascot is your hands, allowing you to hold others tightly and have emotional relations with them."

Now, Fasthand is incubating more brands based on platform ecological growth in various categories, making them "benchmark models" and attracting more brands. Among all kinds of supported brands, in addition to the original fast hand brand and the new brand catalyzed by "websheng", the platform also has intention

How can the private domain firmly bind users and stand out from the industry,
In a word, we need to encircle users, then let users consciously form circles, and let the company establish cultural relations with users.

Three months after its launch, brand self broadcasting has become the second largest in the industry, with GMV breaking 30 million yuan. As a brand focusing on distribution in fast hand, how can we accurately grasp the private domain play method in a short time, grasp the flow direction, and become an excellent case of brand self broadcasting? 1. Daren distribution quickly seizes the market

How to do content marketing in the second half of new media?

In recent years, with the emergence of various new dark horse brands, 618 and the Double 11 are not only key marketing nodes, but also a process of industry race reshuffle. In the coming Double 11, how should brands master the fierce competition of Xiaohongshu grass planting platform

If there is no answer to this question, most entrepreneurs will take a detour in the early days of brand creation.

1. Product concept formulation Recently, Microsoft has upgraded its organization. Many departments began to name their products in terms of "industry" rather than their own products. Here comes a question: they are getting closer to the standard, and it is becoming more and more difficult and stronger to develop their own products to make tuyeres

The essence of business is to seek truth from facts, not theory after theory. Success or failure depends on providence, and success or failure depends on probability.