product
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How can product or personal brand IP enter the market? If you want your product or your personal brand IP to enter the competitive market, you need to consider the following points -
Fox: Redefine the "consumption attribute", and your products will sell more expensive! When people judge the value of products, they will first "measure" in their hearts, that is, everyone has a "scale" in their hearts! If you want to control the measuring standard of a scale, you can adjust it by "weight" -
Sohu - Fishing Kik's immediate successor? What are the highlights? Try fishing kik, experience and share -
How to build a product from 0? This article comes from "everyone is a product manager" (public ID: woshipm). The author: Tianyan, the original title: "Elaboration: How to build a product from 0?" This article takes social products as an example to describe the four steps to build a product from 0 -
Interpret the past and present life of blind box dating project from the perspective of product operation With the rising proportion of singles, what kind of collision will happen between the blind box economy and offline dating? What is the underlying logic/depth of user growth of this project? From the first perspective of product operation, we can help you solve your problems! -
Most companies have "60 points for product and 90 points for marketing", but they think "90 points for product and 60 points for marketing" I often get questions like this: President Run, I want to get more users, but now the marketing costs are too expensive, what should I do? President Run, our market is saturated and there are too many entrants, which leads to the price drop and no profit. What should I do? President Run, we -
Case of marketing counter attack of small companies: he earned 10000 yuan by adding a copy on the package, and the boss earned 640000 yuan in half a year In March and April last year, food makers ushered in a wave of small climaxes. However, in May, the sales volume of most manufacturers declined by half. Lao Li, the boss of the food factory, can't sit still and wants to talk to someone. Unfortunately, the small factory didn't even have any sales, so we had to ask Xiao Liu, who helped him operate Taobao, to discuss -
Shell Senior Director: explain the product and operation of Industrial Internet in detail Sun Zhe, the author of this article, has been engaged in product and operation for more than ten years. Once served as the director of douban products, responsible for the overall product and operation business of the community. At the beginning of 2018, he transformed himself into an industrial Internet wave, joined Shell in finding houses, and now serves as the product and operation director of Shell's second-hand real estate product line -
Additional Meals | Course Manager Chen Qiru: My 14 Year Product Path Recently, Chen Qiru (Royal), Vice President of Tencent Financial Technology (FiT), early product expert of Tencent, and one of the course principals of Tencent Product 18 Lectures, was a guest of the opening ceremony of Tencent University's live broadcast special program - Tencent Product 18 Lectures, and shared without reservation -
08 | Determine the commercialization model of the product What elegant business models have you seen? Welcome to share with us in the comment area after class; What questions do you have about the product? You are also welcome to ask Tencent product experts. The lecturer will reply to your questions. Hello, welcome to Tencent Products produced by Tencent University -
Methodology of product data analysis Learning objectives Understand the meaning and role of data indicators Master the steps and methods of data analysis Content structure Connotation and role of data analysis Common data indicator system Steps of data analysis Method of data analysis 1. Connotation and role of data analysis What is data -
How to keep users paying? This set of continuous innovation formula is used by Baidu, Costco and school steward How to abandon "closed" innovative thinking? -
Operation question: How to make your product popular? This article points out the thinking framework of the operation strategy, analyzes the popular movie "Nezha", the popular variety show "Youth with you 2", introduces the theoretical framework and application of "Tipping Point" and "Crazy Biography", and talks about the group experience from the perspective of the interviewer. What created the theft -
Operation and promotion without products are all hooligans Product and operation promotion complement each other, just like two hands of a person. -
Three steps to write a high-level product article This article is a sharing course for me in the educational payment community of the Operation Research Agency. My partners have expressed their benefits. In order to help more partners, I decided to share my experience. -
How do I achieve functional transformation from operation to product to PMO? Transformation is an inevitable choice for every worker when facing a career diversion. How can we adapt when the functional role is different from the past and changes? How can we improve our ability? Unconsciously, it has been more than 3 years since communication switched to the Internet -
Why is the product good but not good? Maybe you ignored the problem Everyone has the same question: why is it that the product is very good but difficult to sell? This question may require us to find the answer from outside the product. The author analyzed this, found out the problem and shared it with everyone. I believe everyone has heard the saying, "Consumers buy -
46 terms in 7 categories of operations&products Part I: Terms related to product managers 1. BRD: Business Requirement Document. What is the product value? This is what the product solves. Audience: boss
