Content Operations
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Are you doing content operation or content editing? The editor does the product, and the operator sells the product. Editing is publisher centric, and operation is user centric. In fact, content editing is basically what we call new media operation, and most of our college students or business partners who have changed jobs are the first to contact -
Content operation innovation of new media short video This article is the second senior vice president and COO Pi Hang, who shared the spring of content marketing earlier than the offline open class of Bird Brother College in Beijing. This article is the second senior vice president and COO Pi Hang, who shared the spring of content marketing earlier than the offline open class of Bird Brother College in Beijing -
Four original "stupid" methods for content operation When doing content operations, it is inevitable to encounter some bottlenecks. The playing method is the same as before, and the topics are always a few. Is there anything we can innovate on? Take a look at some of the methods shared by the author of this article, and you may be enlightened. Many students sent a private letter: when doing content operation -
If you want to do a good job in content operation, you need to establish your own content cognitive framework! Today, let's talk about the cognitive framework of content operation from thinking to execution. To be able to focus on the details of things and achieve goals in your own way, you need to establish your own cognitive framework for something. Continue this month's theme: content operations -
How to do well in the content operation of e-commerce platform? There is very little knowledge and interpretation about the content operation of the (e-commerce) platform, so I would like to sort out some of my experiences and share them with you. In fact, there are many articles about "content" on the Internet, which can be roughly divided into two types: the first, and also the most -
How to do content operation? First lay the framework! As a content operation, we should define our own content positioning, user needs, product tonality and other factors to determine our own content production and circulation mechanism. At the same time, we should constantly monitor changes in operational data and iterate operational strategies and means in practice. This is the box for content operation -
Content operation: self-cultivation of one title and six common routines Title is a technical activity, and there are many tips. Content operation should be careful, and more methods should be summarized in the work. 1、 Title determines the fate of content? This is not alarmism. As a content operation, can you rest easy with good content? Let's -
Content Operation | Five ways to produce high-quality content conveniently and sustainably Everyone knows how to produce content, which is basically the following ways: original, pseudo original, integrated article topics, reprint, solicitation, UGC -
Basic requirements for content operation: accurate matching between content and users The times will change the media, but users' demand for good content will not change. Therefore, it is the basic demand of content operation to respect content and be familiar with users. The Internet, the new and old of the media ecology, with the continuous development of science and technology -
Detailed discussion on content operation: what is the difference between PGC and UGC platform content operation? The text is 3567 words, and the content operation part is expected to be released in three times. This article briefly analyzes the difference between PGC and UGC platform content operations, with a little popular science. 1、 The tip of the iceberg of content operation 1. Whether we browse a website or use one -
Shu Yang, the author of "Resonance": How to create tens of millions of products through content operation? The main content of this article focuses on how to cope with the changes in the market environment and how to do a good job in content operation. In my past work experience, I have been thinking about what people are really interested in? We found that the public and the media have always felt -
How can content operations create new ideas based on originality in the "big IP wave"? Warm tip: This article was shared by Huang Siqi, the CCO of Huashan Debate, at the 2016 NOMS National Operation Summit (Beijing), and was sorted and released by the official account of operational helicopters. This PPT has been updated in the menu bar "NOMS Summit" of the official account of the operational helicopter. If necessary, please go ahead -
Seven Pits Not for Community Content Operators It is hard to build a community. The internal drive of a community is nothing more than high-quality users and high-quality content. To be a user, you should contact with all kinds of people who teach from all walks of life; While doing content is also a very troublesome thing, doing community is not like doing We Media, because users have -
Complete these four skills to break through the content operation dilemma The combination of river and ice is not the same day; It is the work of Feisi Xu. Find the right goal and stick to it. One of your content will burst your circle of friends. In the Internet industry, content related operations are generally divided into two categories: content operations: community oriented, portal sites -
How to do a good job in content operation and create image level products For a long time, the public and the media, when perceiving a brand, have always carried out some imagination, inference or communication around the "story", rather than charts, logic, and data. In my past work experience, I have been thinking about what people are really interested in? We found that one -
The three steps required for the content operation of driving test products For a driving test product, on the one hand, the content of the public account is to promote the product, on the other hand, it hopes to attract more users' attention through high-quality content, so as to guide the product. Good content has the same characteristics, but different products may be involved in content operation -
Why is it difficult for the title party and the joker to become the top experts in the content field? This article may be a little empty, but it is very sincere. (1) In the Internet circle, everyone is saying that operation is hard. Among them, the content may be more important. The common "content operation" is now basically divided into two groups, one group is similar to the website editor, who reviews, selects, and groups articles every day -
How to do a good job in content operation? We first define content operation: what we see with our eyes can be called content. But from the perspective of operation, we need different operation strategies for different content, such as information content, dry goods content, and miscellaneous content