To improve the main revenue of traffic, you must know these three skills
Public accountMain flow incomeFor individualsWe MediaFor example, in the early stage, more bloggers paid attention to it.
Many bloggers have a misconception about improving the main revenue of traffic:
The higher the amount of reading, the higher the main revenue of traffic will be!
In fact, advertising revenue is not only related to the number of readers.However, many bloggers do not understand the logic of advertising revenue, so they will only tell you that the higher the reading volume, the higher the revenue
After your account field has been determined, let's share the three ways to improve the main revenue of traffic summarized by Uncle Qi's actual combat and peer communication to help you.
1) Promotion plan I: optimization of advertising settings
With regard to the optimization of advertising settings, there are two adjustment plan directions:
① Advertising relevance optimization
Select the industry ads that match your public account type and fan profile.High advertising matching is conducive to the increase of users' click rate and advertising conversion rate, thus affecting the main revenue of traffic
As shown at the bottom of the figure above/in the text, advertising can be placed in the industry. There are two ways: intelligent and manual insertion.If you don't understand it, just choose Smart Insert. Don't check it below.If you are good at advertising, check the ads that best match your account fan profile under the category of advertising. Note that the click value of ads in different industries is different. In addition to the highly relevant advertising industry, you must also check the high-value advertising industry.
After long-term feedback of user advertising data, the system will know what kind of ads your account is most suitable for, and then it will push such ads to your account.
② Whether high click value ads are blocked
You can check whether you have blocked the ads in the high click value industry on the main traffic ad blocking page.
What is high click value advertising?
It is generally understood that the above six types of advertisements will have a higher cpc unit price setting for advertisers in these industries than in other industries.
So you will find that although the main traffic revenue of financial vertical accounts is not high, the revenue of the same reading volume is much higher than that of other fields.
2) Promotion plan II: ecpm optimization
Uncle Qi wrote in the previous article that the main revenue of traffic is charged according to ecpm:
Ecpm=advertising exposure * advertising click through rate * advertising bid
Therefore, the core factors that affect the main revenue of traffic are the amount of ads displayed, the click rate of ads, and the advertising bid.
On the premise that the field has been determined, there are only two factors we can control to improve the main revenue of traffic, namelyAdvertising displayandAdvertising click rate。
So the solution is:
✔️Either accumulate articles and continuously send articles to obtain platform traffic
✔️Either optimize the click rate of ads and improve it through strategies
▶ How to optimize the advertising display?💡
In addition to the WeChat market itself, the advertising presentation rate of traffic owners is also affected by the situation of the article itself.Therefore, the public account explosion is a powerful tool to obtain high advertising revenue.
The following two points are the optimization directions of advertising presentation:
Get public domain traffic and optimize article titles and pictures
The advertising display position determines the amount of advertising exposure
Only good enough titles and pictures are displayed to attract more users to click, and then the advertisement in the article is exposed to users as much as possible, which is the best solution to optimize the amount of advertisement display.
Note: If you want to maximize the amount of advertisements displayed at the bottom, you should also pay attention to the length of the article content.In addition, the revenue of location ads in the text is generally higher than the bottom revenue, but the advertising in the text will affect the reading experience;This depends on the personal account data or refers to peers.
▶ How to optimize advertisement click through rate?💡
Of course, you can't control the type of system recommended ads in the article. The higher the affinity between the type of ads and the account reading users, the higher the user click rate will be.But you really can't control
Therefore, to improve the click rate of advertisements, we can control it by guiding it in a certain way.As for how to guide, this question is left to your own thinking.
Remember, don't overexert
There is an unspoken advertising bid;In fact, this is adjusted according to the advertising situation of advertisers.
In Uncle Qi's opinion, users in different fields contribute different commercial values to advertising.You can test more or research more. Which field of easy writing has high value of ecpm.
For advertisers, the better the effect of advertising conversion, they will be willing to raise the click price and plunder this batch of traffic crazily, which will eventually lead to a burst of ecpm revenue for traffic owners.
3) Improvement plan III: optimization of topic selection for the content of squeezing out explosive fundsAs long as you start this project, you will know that 80% of the main revenue of the traffic comes from popular articles, so the creation of popular articles is the core direction.Then, the ideas of most people who created the blockbuster articles are:Learn from recent articles in the field of low popularity.But what you don't know is that there is also a more successful method of creating explosive articles:Selection of topics for squeezing out their own money
👉 what do you mean?In short, it is to reproduce your own best sellers and continue to imitate and release the latest best sellers until the value of this content is drained.👉Why do you do this?If you don't squeeze the profit of this content, others will imitate it.You will never forget the money that came out after a long time, and you will give it to others to copy.When others burst out, you said that others copied yourFor the public account explosion project, it is not important to copy or not. It is important to get the main flow income first.Of course, it is not copying and pasting.To sum up, Uncle Qi suggests three ways to improve the main revenue of traffic, and use them together.The effect of income improvement will be more lasting and stable.If you really feel that the first two optimization methods are troublesome, you can use the third method directly.Finally, Uncle Seven wanted to say:Each business link of each project may have checkpoints, which can continuously improve your ability to solve problems.The premise of continuously clearing the card points must be based on your understanding of the business and the strategy adjustment after deep thinking.
This article was contributed by Qishu's entrepreneurial circle, which does not represent the love operation position. If it is reproduced, please indicate the source:https://www.iyunying.org/social/wxyy/323489.html
