With the change of the market environment, it is more and more difficult to obtain traffic. Many businesses try everything to compete for traffic. In fact, the main way to obtain traffic is to use private domain traffic pools to create their own target user groups, through which to achieve user growth and revenue enhancement.
Among them, enterprise micro community is a very suitable private domain for enterprisesoperateIt can gather all the target users of the merchants' products, and operate the users through the incentive method of the credit system, so that the users can help the merchants achieve user growth and revenue improvement. Therefore, the operation mode of community+credit system is favored by merchants, and it is also the most effective operation mode for merchants.
01 Why do enterprises choose WeChat?
Compared with personal WeChat, enterprise WeChat is more efficient in managing customers and more suitable for enterprise customer relationship management, mainly in the following aspects:
① Own brand endorsement The nickname of enterprise WeChat account has orange enterprise information at the end, which is more official and reliable.
② Higher stability Enterprise WeChat is more stable and not easy to be blocked.
③ Break the limit of friends The maximum number of personal WeChat friends is 5000, and the maximum number of corporate WeChat friends is 50000.
④ With group sending function Enterprise WeChat has its own functions of group sending, group welcome, friend welcome, etc., which is convenient for community management and customer operation.
⑤ Customer automatic inheritance When an employee resigns, the customer to which the employee belongs can be assigned to other employees directly in the background. Based on the above advantages of enterprise WeChat, we recommend that enterprises use enterprise WeChat for customer precipitation and achieve enterprise diversion through enterprise WeChat fission.
02 Enterprise MicroenterpriseCommunity fissionCan't play?There are enterprise and micro community tools to help you complete
Although some enterprises have achieved good results in the enterprise WeChat community, many enterprises have also invested human and material resources in enterprise WeChat, but they have achieved half the result with twice the effort because they do not have the appropriate tools to assist in the operation of enterprise WeChat.
① Refined user management Customer/customer group information is clear at a glance, effectively helping businesses refine user management. In order to understand the effect of this activity, merchants can check the number of fission people in the activity and the number of customers joining/leaving the group on that day in the background to understand the effect of the activity and facilitate the resumption of the activity.
② Efficient community operation Merchants can send information such as new store opening, promotion and discount, and new product launch to different customers/customer groups at the first time through mass messaging to attract users' attention, so as to achieve the promotion purpose of related products or activities. The keyword reply function can also help businesses solve some routine problems of users and effectively improve community operations.
③ Multiple channels to attract customers The fission function of the enterprise WeChat community is equivalent to the task treasure of the enterprise WeChat version, helping businesses to achieve multi-channel customer attraction. Merchants can attract users to participate through prizes (such as physical objects, cards, coupons, red envelopes, and points).Users participate in activities to generate their own exclusive promotional posters, and invite friends to help by sharing posters.After completing the assistance task, the user receives a reminder of the enterprise WeChat push notification and receives the prize.
→ Enterprise micro community fission process 1. See the activity poster in the circle of friends/community/personal number 2. Users scan code to enter enterprise WeChat group, and enterprise WeChat group automatically sends activity applet and activity rule copy 3. Enter the applet to generate fission posters 4. Share with friends, friends scan the code to enter the enterprise WeChat group, helping success 5. The user completes the task, receives the enterprise WeChat push notification reminder, and receives the prize
03 End
Now many enterprises have also started to use enterprise WeChat, with considerable effect.
Xibei, which claimed that its cash flow could not last for three months, now has more than 200 store customer managers who are closely connected with 90000 customers every day through enterprise WeChat to provide online catering and ingredients ordering services. During the epidemic, online revenue accounted for 80% of the total revenue.
The cosmetics brand Guoben has achieved 1.2 million sales on the first antenna through enterprise WeChat group live broadcast;In the live broadcast on Valentine's Day, the total number of viewers reached 120000+, and the sales exceeded 1 million in just two hours.
If you haven't tried to use WeChat, we suggest you seize the bonus period and use it first to avoid missing the best entrance opportunity.
This article was submitted by Tongduan Bar, which does not represent the position of Love Operation. If it is reproduced, please indicate the source:https://www.iyunying.org/social/wxyy/266977.html
