Socialization
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During the 2024 Spring Festival, who are the anchors with outstanding performance? From # the 8th day of the morning of the nation's people to # the Spring Festival Gala of CCTV and then to # the departure moment of the return journey, during the 2024 Spring Festival, users of Ditto shared the moment of reunion and departure through short videos, which became the common memory of the Spring Festival. Review the whole "Spring Festival..." -
Penetrate user needs and seek new opportunities for grass planting in popular scenes Looking back to 2023, emotional hot spots frequently appear. Whether it's "metaphysics" or "dolphin gate", special forces tourism or citywalk, "crisp" college students or "southern potatoes"... the essence is optimistic expression under pressure, tirelessly seeking simple and certain happiness. -
How to start the number of dithering studio? Three common numbering methods In the front, we introduced the matching logic of the people and goods yard in the live broadcast room, respectively from the anchor capacity, the method of goods selection and product arrangement, the scene design of the live broadcast room, as well as the method of disk tracking and tools and data analysis in the live broadcast room. Next is the growth of the traffic in the dithering live broadcast room. The previous article points to -
How to correctly start the dithering live broadcast, and the cold start operation strategy of the dithering account In the front, we introduced the matching logic of the people and goods yard in the live broadcast room, respectively from the anchor capacity, the method of goods selection and product arrangement, the scene design of the live broadcast room, as well as the method of disk tracking and tools and data analysis in the live broadcast room. Next is the growth of the traffic in the dithering live broadcast room. The previous article points to -
Dithering live broadcast operation: Xiaobai quickly grasps the streaming principle of live broadcast room In the front, we introduced the matching logic of the people and goods yard in the live broadcast room, respectively from the anchor's ability, the method of goods selection and product arrangement, the scene design of the live broadcast room, and the method of the live broadcast room's disk tracking and tools and data analysis. Next, the traffic of the live broadcast room has increased -
How to channel the live broadcasting of dithering? How does short video channel the live broadcast room? In the front, we introduced the matching logic of the people and goods yard in the live broadcast room, respectively from the anchor capacity, the method of goods selection, the layout of goods, the scene design of the live broadcast room, as well as the method of the live broadcast room's disk tracking and tools and data analysis. Next, the traffic growth of the live broadcast room is introduced. The previous article introduced -
Only in January, it received 170w+. What are the dark horses of the video number in January? In order to ensure a good creative environment, the original standard of the video number was adjusted in January. If the video duration is less than 5 seconds, it cannot be declared as original, nor can the pure picture carousel be declared as original. Only accounts that continuously output high-quality content can display the original logo and original protection function, which -
We have done more than 100 live videos, and we have sorted out this nanny level practical dry goods! Operation Practice Dry Goods Sharing -
2023 Annual Analysis Report of Social Media E-commerce Tea Industry - Guoji Bank Research - 2024.01 In 2023, the tea industry of Diaoyin E-commerce will grow steadily, with the market scale exceeding 23 billion yuan; The overall market pattern is relatively stable. Traditional big brands such as China Tea and Bama still maintain a leading position, and there are many emerging brands such as Limo Tea and Pingmingfen emerging from behind; As a leading brand in the high-end tea market, Bama Tea has consistently ranked top 01 in the sales of Oolong tea brands in the Diaoyin e-commerce. How does it achieve this? -
Video Number Explosion Guide At the last WeChat open class, WeChat revealed that the scale of GMV carrying goods by video number in 2023 was three times higher than that in 2022, and the number of orders increased by 244%+. From this set of data, we can see the rapid growth of video number e-commerce in the past year -
2024, the top ten predictions of video number ecology! Yesterday was a WeChat open class, and the video number is still a worthy protagonist. I was shocked by the popularity of money in the south and the potential energy of the video number. Judging from the level of the crowd surge, it looks like the scene of the large-scale Spring Festival Games. The following figure is the most powerful interpretation of the video number dividend. Last year -
What do you think about the data of the live studio? How to do it? To do a good job of dithering e-commerce, we should adhere to the live broadcast, as well as the data before, during and after the live broadcast. In particular, novice businesses should adhere to the business indicator data when doing live broadcast. 1、 As a novice business, we must pay attention to the importance of various business indicators -
How to quickly and accurately analyze the data in the live broadcast room when the audio live broadcast is delivered? Increase traffic Data analysis is very important for us to do live broadcast with goods. So how to do data analysis and how to make the indicators of the live broadcast room perform better? The previous article introduced the 2545 working method of the marketing funnel of the live broadcast room with goods, and this article focuses on the basis of the live broadcast with goods -
How to improve the per capita viewing time in the live broadcast room when the audio live broadcast is delivered with goods? Data analysis is very important when we do live broadcast with goods. How to optimize the indicators of the live broadcast room to make the data indicators perform better? Earlier, we introduced the basic methods and processes of data analysis. This article begins with a detailed introduction to the improvement and excellence of various indicators in the live broadcast room -
Dithering live broadcast with goods: what are the drainage products of the live broadcast room? How to choose? The theme of this article is: how to use the drainage products in the live broadcast room. Diversion products are the products that can maximize the traffic in the live broadcast room and attract users to interact and make deals in the live broadcast room. Usually, they are products that do not make money or even lose money. It starts 10 minutes -
How can we improve the interaction rate of the live broadcast room when we bring goods to the live broadcast? Data analysis is very important when we do live broadcast with goods. How can we optimize the indicators of the live broadcast room to make the data indicators perform better? Earlier, we introduced the basic methods and processes of data analysis. This article begins with a detailed introduction to the improvement and excellence of various indicators in the live broadcast room -
What should enterprises pay attention to if they want to do well in risk management in the new media field? If the matrix is an important marketing place for enterprises, the management and control of new media risks must also be mentioned at the same level of attention to avoid the destruction of a thousand mile levee in an ant nest. -
2024, the top ten predictions of video number ecology! Last week's WeChat open class, the video number is still the leading role. This platform, which is responsible for competing with Tiao Yin Fast Hand, has made good achievements in 2023. What about this year? Can it continue? We made a top 10 prediction of the video number to see which ones can be hit. Last Thursday was WeChat -
How to improve the attention traffic of the live broadcast room in the dithering e-commerce live broadcast room In the traffic part of the live broadcast room, how many types of traffic are there in the live broadcast room with goods? The conference operation editor has introduced 17 common channels for the traffic of the live broadcast room with goods. Knowing the 17 common traffic channels, we need to master the skills of traffic optimization when we operate the live broadcast room specifically -
The live broadcasting operation of Tiao Yin e-commerce improves the traffic of 17 channels in the Tiao Yin live broadcasting room In addition to the matching logic of people and goods yards in the live broadcast operation, the next part is traffic. How many types of traffic are there in the live broadcast room with goods? This article will introduce 17 common channels for the traffic of the live broadcast room with goods. In addition to direct broadcast -
Dithering e-commerce live broadcast operation: the method of improving the natural recommended feed flow in the live broadcast room In the traffic part of the live broadcast room, how many types of traffic are there in the live broadcast room with goods? The last article will introduce 17 common channels for the traffic of the live broadcast room with goods. This article begins to introduce the optimization of common traffic channels. This article introduces the way to naturally recommend feed traffic optimization -
Dithering live broadcast business essential! Basic Rules of Dithering E-commerce If you want to do a good job in dithering e-commerce, you should first understand what dithering e-commerce is? Dithering e-commerce is also known as interest e-commerce. In short, dithering e-commerce is based on people's yearning for a better life, to meet users' potential shopping needs and improve consumers' quality of life -
Dithering e-commerce live broadcast operation: optimization and adjustment of short video traffic in the live broadcast room In the traffic part of the live broadcast room, how many types of traffic are there in the live broadcast room with goods? The conference operation editor has introduced 17 common channels for the traffic of the live broadcast room with goods. Knowing the 17 common traffic channels, we need to master the skills of traffic optimization when doing the operation of the live broadcast room -
The list of dithering in December was released In December, the Double 12 Good Goods Festival and Double Day Good Gift Season of the Douyin Shopping Mall came one after another, opening the final sprint for the platform merchants to sell at the end of the year. With the support of the two marketing nodes, which prominent anchors, hot selling products and circle experts are there in December? December 1, according to the new statistics -
The video number has set off a new trend of content. What is the reason why these accounts become popular? At the beginning of December, the video number received good news. The official news said that the threshold for video number authors to join the mutual selection was adjusted from 10000 to 5000, and other conditions remained unchanged. This move aims to encourage more creators to actively participate in video content creation, so as to obtain more commercial cooperation -
Ordinary people need to know these four points before they want to make money by dithering To do dithering, you should first think about the realization path and how to realize it. -
Dithering e-commerce operation: special handling of live broadcast room In the previous article, we shared the disk targeting skills, the configuration of the microenterprise live broadcast team and the professional live broadcast team, and then shared the disk targeting skills in the warm stage of the live broadcast, the retention data in the live broadcast room, the interactive data in the live broadcast room, and the e-commerce data in the live broadcast room. This article goes on to -
Dithering live broadcast operation: disassembly of the whole process of the standardized live broadcast room with goods The previous article will share the matching logic of people and goods yards for live broadcast with goods. We will also analyze the disassembly of a live broadcast with goods room from the perspective of people and goods yards. Data is very important in the process of disassembly. This article will share the whole process of disassembly of a standardized live broadcast with goods room. Number -
One article explains the methods and skills of watching the disk in the live broadcasting of dithering In the previous article, we shared the disk tracking skills, the disk tracking configuration of the microenterprise live broadcast team and the professional live broadcast team, and then shared the disk tracking skills in the warm stage of the live broadcast. This article then shared the disk tracking skills of the live broadcast room's reserved data. In the whole process of live broadcast, you need to watch and adjust the game -
One article explains the methods and skills of watching the disk in the live broadcasting of dithering Watching the disk is the key operation that determines the success or failure of a live broadcast. Preparation for broadcast: live broadcast script - selling point sorting, live broadcast room software and hardware construction, product selection and arrangement and window preparation, live broadcast preheating and traffic preparation, coupons and other promotional preparations. Recheck: identify problems through data diagnosis and action analysis -
Dithering live broadcast operation: three logics for selection of live broadcast rooms The theme of this article is the three logics of the selection of dithering studio. We know that the selection of goods is very important to the success of live broadcast, and the selection of goods should conform to the matching logic of people and goods yards. The key factor of a live broadcast is the person, that is, the anchor, and the scene of the live broadcast room -
Dithering live broadcast operation: disk watching is the key operation to determine the success or failure of live broadcast In the previous article, we shared the "human cargo yard" for good live streaming, and this article began to share how to drain the live streaming room and how to do data analysis. We all know the process of making a live broadcast: preparation before the live broadcast, execution during the live broadcast, and resumption after the live broadcast -
Double funnel model of the dithering live broadcast room, five latitude four rate data double In the past, the subjective diagnosis of "people, goods and fields" not only required more time for live broadcast observation, but also had greater subjective conjecture. This article mainly introduces the five dimensional and four rate diagnosis method. Through the scientific diagnosis of the transaction link data of the live broadcast room, we can find the question of the live broadcast room -
Dithering live broadcast e-commerce operation: live broadcast team configuration in three development stages In the previous article, we shared the scene composition skills of the live broadcast room with goods, the patch design of the live broadcast room, marketing props and marketing tools, and also shared the space and background of the live broadcast room with goods, as well as the layout skills of the lights, and also shared the use of two marketing tools - super lucky bags -
Dithering live broadcast operation: five steps to efficiently build a dithering e-commerce team Scene design of the live broadcast room - the team creates the scene atmosphere of the live broadcast room. This article will continue to introduce the "people goods yard" of live broadcast with goods, in which goods and people have been introduced to everyone. This article will continue to introduce the content of the "field" - five steps to effectively build a dithering e-commerce team