In depth analysis of playing methods of natural stream and paid stream of live streaming with goods

1. Natural flow

The natural flow playing method mainly depends on Dithering The recommended free traffic is mainly used, and it is not very popular or just a little bit of streaming. At the beginning of last year, this kind of play method was basically the same when everyone entered the site. Few people paid for it, and they could pay for a lot of traffic for nothing. But this year, everyone began to pay for it slowly, and the rules of dithering were constantly changed. Moreover, this kind of play method of pure natural flow is very popular with the team, and requires more powerful anchors and operate 。 This kind of play method starts quickly, and of course has a lot of disadvantages. For example, each live broadcast traffic is very unstable, and things with high customer orders cannot be sold. There are many friends who play natural flow very well around. They started playing in the first three days. On the third day, the sales of a single game can generally reach 5W, and the better ones are 20W or even 50W. However, the amount of traffic lost quickly. Some of the traffic in a month or so basically disappeared, but this month can earn a lot of money, which belongs to the type of opening once a year and eating once a year.

2. Low price promotes transaction initiation

This kind of play method usually attracts people to touch the stop and interaction data with low customer price such as 1.9, 5.9, 9.9, etc. Finally, it is to play a wave of orders to touch the transaction data and transaction density and other indicators of the dithering algorithm, thus triggering the natural recommendation of dithering.

In depth analysis of playing methods of natural stream and paid stream of live streaming with goods

(Picture source: Feigua Zhitou)

However, it is still difficult to get a natural number for dithering, because the weight index of dithering assessment is becoming more and more. If you want more live recommendation feed traffic, you need to keep it, and then you need to have an atmosphere in your live broadcast room, otherwise you can't make orders. Secondly, if you put too many low price products, it is easy to be labeled as low price, and it is easy to attract the wool party, so you can't put too many. Then, if we turn to the positive price to sell, how can we have a perfect transition, how can we make a 5-minute intensive transaction to trigger the flow, which is difficult to do. If the customer price of your goods is relatively low, it is OK. If you use 19.9 or 29.9, you can increase the loss of goods to sell. But if you want to sell things with high customer price, this method cannot be used.

3. Video starting number

This method is more suitable for live broadcast rooms where the anchors and goods are not particularly good. Generally, we shoot about 20 products you mainly sell before the start of the number, 3-4 products a day, about a week. The video can be sent to one product or several models, about 1000 fans a week. If it is not enough, we will brush a little and then start the broadcast. When the broadcast is started, the products in the video will be broadcast directly to see whether the introduced short video traffic can be sold to a certain extent.

In depth analysis of playing methods of natural stream and paid stream of live streaming with goods

(Picture source: Feigua Zhitou)

If there is a deal, you can check the group portrait of the person who has made the deal. He can buy my product at the age of the highest, and then find the benchmarking account first. Then, during the live broadcast, I will vote for the self definition of the two age groups and check them. Then I will vote for the live broadcast room every half an hour, or click on the goods in the live broadcast room. The new number is basically not possible to vote for the goods in the live broadcast room. If it is not possible to vote for the goods, I can vote for the live broadcast room to see the effect. After the public praise is divided, There is no problem with the characteristics of the backstage broadcast room. At this time, you can choose to vote for similar people and continue to benchmark them. However, the selected similar people are not as good as your videos, and the current sales are also OK.

This method is not to use low-priced goods to boost popularity and promote transactions. You can directly give 30% discount on the regular price of goods, or take another popular video to do this live broadcast, and then do intensive transactions. This kind of product is suitable for medium and high price goods, but it also needs a certain foundation. At least the video production ability is OK, and the anchor ability and goods need to be followed slowly.

4. Payment stream

In the case of paid stream, it is mainly to directly start to invest in Qianchuan when the number starts, use a large amount of payment to make deals, make explosive products, and then use the payment to leverage the free stream. Of course, it also depends on the category. Some categories are basically supported by payment in the whole industry.

In depth analysis of playing methods of natural stream and paid stream of live streaming with goods

(Picture source: Feigua Zhitou)

Take the paid product explosion as an example. The paid product explosion is mainly to screen out the current explosion through the third-party commodity database before the launch, and then when the new number is launched, Qianchuan will pay directly to sell products by using the competitive Qianchuan traffic. The whole live broadcast may only sell 1-2 products. As long as the data is OK, the natural traffic will be slowly pushed after 3-4 games, At this time, the investment in payment can be appropriately reduced. This kind of play is expensive and requires a certain amount of capital. In fact, the core of pay as you go account is to use Qianchuan to quickly find the people you sell goods to tag your account, and then the system will slowly give you accurate traffic. There are three major aspects of live streaming traffic: natural recommendation traffic, paid traffic, and short video traffic. You can see which traffic you can do, and you can get up as long as you play well. Note: Many people ask me that there are only dozens of people online in the live broadcast room, which is very boring. If you want more than 1000 people online, you can sell it only when there are more people. Personally, I think that the live broadcast sales are mainly based on GMV and the accuracy of the live broadcast crowd (UV), rather than simply talking about the number of people on the scene. If the crowd is not accurate, the average number of people online is 1000, but the GMV is only tens of thousands, and the UV is a little bit. This is very unstable. Many live broadcast booths with high customer price are generally about 50-100 people. A 2-3W show can sell more than 100000 yuan, and the monthly sales of GMV are more than 10 million yuan. Therefore, it depends on the accuracy of the crowd, that is, UV.

Operation article of last year and today

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