fromDitheringAccording to the situation that the anchors brought goods and the celebrities increased fans in February, compared with January, it was slightly flat. Some of the leading anchors and celebrities chose to rest and adjust during the Spring Festival.
However, dithering is still available in FebruaryBright anchors, hot goods and circle expertsWorthy of attention!Let's have a look at the monthly statistics from February 1 to February 29.
*To obtain the complete list data, clickNew dataEnter the official website to view
01
Anchor with goods list
27 anchors with goods exceeding 100 million yuan
According to Xin Diao[Anchor with goods list]Data display,In February, there were 27 anchors with sales exceeding 100 million yuan, and 16 anchors with sales ranging from 7500 to 100 million yuan.
In this list,@Mr. DongRank up 2 places and come to the first place;@TonghuiGood performance, ranking second;The third is@Cloud Jewelry。
Here is"Anchor with goods list"Top 30 ranking:
*Slide up to read*
▲ Drawing: New
In previous tweets, we reviewed the anchor cargo data of the "Spring Festival Archive" (statistical time: February 10 to February 17, 2024) on the dithering platform.During the Spring Festival, most of the anchors who occupied the top monthly list of previous anchors with cargo lists did not start broadcasting.
Looking at the ranking of the anchor with goods in February, the performance of Ditto is a little dull compared with that in January.however,With the blessing of the 38 Good Things Festival, it is expected that the situation of the live delivery of dithering in March will be improved。
02
Hot commodity list
Sales volume of various commodities 100w+
As far as the trend of platform goods carrying,"Direct broadcast cargo wind direction - category cargo analysis"According to the order of live broadcast sales, the best-selling category is stillClothing shoes and hats, accounting for 35.84% of the total sales, followed byFood and beverage, beauty and skin care, jewelry and entertainment。
*To learn the data of the hot selling category list, clickNew Shake - Category RankingView
▲ Xinshuan - live broadcast - live broadcast with cargo wind direction
In terms of hot selling goods, February of new statistics"Top Commodities List"It shows that the top three are corn cob, eyebrow pencil and paper drawing.
▲ New trembling - commodity - popular commodity ranking
Among them, the sales volume of Sanzitang Bifurcated Eyebrow Pencil ranked second for two consecutive months, ranging from 5000w to 7500w.hisIn the live broadcast on February 11, the sales exceeded 750w in a single day。
▲ Xinshuan - Product Details Page
The following is the ranking of the top 30 products sold:
*Slide up to read*
▲ Drawing: New
03
Fan soaring list
40+top talents rose to over 1 million
January,A total of 41 talents have broken 1 million。
"Fan soaring list"Display,@Netease Egg Boy PartyIt won the first place for a second time, with 534.24w powder rising;@Official flagship store of China Unicom424.14w, ranking second;@Northeast Rainy SisterThe powder rose 290.12w, ranking third.
The following is the ranking of the top 30 fans:
*Slide up to read*
▲ Drawing: New
@Northeast Rainy SisterOnce again on the rising fan list, the last time the number of fans rose was on February 24, when the works were released"Sister Yu takes you to understand the daily life in Northeast China and tell about the local folk customs.", so far,Like more than 280w。
The video focuses on the theme of "Lantern Festival on the 15th day of the first month". Sister Yu and her disciples make Lantern Festival together, showing the traditional production technology and unique hometown flavor.They were busy while laughing, which made the audience feel the strong festival atmosphere and the generosity and enthusiasm of the Northeast people.
▲ Dithering - account works
The above is the content of some monthly lists in February. We can see that:
#During the Spring Festival, the number of anchors launched on the dithering platform decreased significantly compared with normal days;
#Through the analysis of the anchor list and category list, it can be found that the platform has relatively more live broadcasts of jewelry, literature and games in February;
#Short video content with the theme of traditional festivals can better resonate with the audience.
moreDithering talent/live broadcast/goods/brands/small storesData, welcome to PCNew dithering（xd.newrank.cn）see.
This article is contributed by several people on the new list, which does not represent the love operation position. If it is reproduced, please indicate the source:https://www.iyunying.org/social/douyin/332759.html
