APP marketing

1. MVP Introduction MVP (Minimum Viable Product) is the product of our experience and cognition. Another way to understand MVP is to use the least cost and relatively short time to verify the effectiveness of products

Editor's Guide: The AARRR funnel model, also known as the pirate model, explains the five indicators for achieving user growth, and helps us better explain the principles of customer acquisition and customer maintenance. In this article, the author combs the understanding of the AARRR model and puts it into practice

According to Social Bonus, social bonus (income)=information ✖ link ✖ Interaction can be regarded as the constituent elements of social interaction are content, relationship and interaction, of which social relationship is the core. Need a basic form of sharing, All kinds of play methods and interaction logic of App social relations can be established. First, let's take a look at the mainstream forms of social sharing on the App, mainly combining the analysis of sharing forms on WeChat.

With the continuous development of mobile Internet, there are more and more various APPs, APP promotion is more and more worthy of our attention. How does an app that attracts users explode? How to retain users? How to maintain is a problem that the operation team cannot wait to think about. Of course, as the most important distribution channel for app promotion, App Store is naturally the focus of most promoters to spread out and optimize first. However, the competition in App Store is fierce, so we should find more channels to bring volume. What are the specific methods?

Editor's Guide: User growth is a complex system, involving the mutual cooperation of multiple links such as products, operations, markets and technologies. It is difficult to achieve growth by single point assault. With the case of 95 points APP, the author tells how to construct a new platform for the development of the Internet

The operation core of social content APP has two points: first, the output of high-quality content; The second is the improvement or maintenance of daily average data (such as daily check-in, sharing, etc.), that is, to promote interaction between users and improve the social atmosphere of the whole community. The social content APP can produce high-quality content and maintain the average daily activity of the APP through the coordination of "activities+daily tasks".

Although the activity of using old users to draw new users has become more old-fashioned, this method can still bring a lot of traffic and users to the App, and it is possible to achieve user fission growth.

The effective use of LTV and CAC values is not only to measure the value of users to the product and evaluate the current marketing effect, but also to provide guidance for the development of the product and drive progress at the macro level. I Definition of LTV and CAC LTV (Life T

The design and development of App is only the first step, and the promotion and operation are obviously more important market pioneers. There is no successful operation promotion strategy, There is no way to talk about the development of the app. To put it bluntly, it is to find ways to let users come and stay.

The search matching mechanism in Apple Search Ads can be divided into exact exact matching, extensive matching and search matching. This time, we will share their corresponding advertising big data with all cicadas to provide macro reference for users' advertising. We recommend that users pre

This time, I spent 2 days researching various popular APPs in the market and their new ways to attract customers, and helped you compile a report on the APP's customer acquisition mode for everyone to enjoy. Luo Pang of Luo Ji's thinking has made a cross year speech every year since 15 years ago

In today's mobile Internet era, no app product can be without users. Users are the basis for the continuous creation of value of app products, and obtaining a large number of new users is an important prerequisite for its long-term survival and development. The purpose of rapid growth of users can be achieved through carefully planned App launch activities. This article mainly shares some key points that should be paid attention to in the planning of App launch activities.

Inviting friends is a common way to promote innovation and vitality of App products. Many App products will invite friends to give prizes to achieve the fission growth of App.

Although the activity of using old users to draw new users has become more old-fashioned, this method can still bring a lot of traffic and users to the App, and it is possible to achieve user fission growth.

With the development of app development technology and the reduction of development costs, more and more Internet enterprises will develop their own apps. Now when opening the iOS or Android app stores, we can see countless kinds of app applications, but the key to determining the development of apps is the acquisition of new users, that is, to pull new ones, Whether the App can gain the trust of users is the foundation of App development. This article shares the mainstream customer acquisition channels and methods of APP promotion, identifies target user groups, converts them into users of their own products, and realizes the rapid development of APP.

How to wake up the private domain traffic of APP

With the rapid increase of the number of apps - about 2 million iOS App Stores, About 4 million Google Play Stores and soaring advertising costs have made it unprecedented to successfully acquire and retain users

As an e-commerce operator, it is often necessary to mention business indicators such as customer volume and sales, and these business indicators are related to users. In fact, user operation is also a very important part of the operation of e-commerce APP. In terms of user operations, users are kept in the user pool through open source and throttling, and ordinary users are transformed into paying users by promoting user activity.