APP marketing
-
APP operation: how to operate the four life cycles of the product In each life cycle of the product, various operation methods have different effects, but only by using the right method can the APP run normally, or even achieve self operation. -
Why are so many APPs used in an inconspicuous invitation ceremony The customer acquisition mode of old users inviting new users seems unimpressive, but it can bring considerable users to APP through the social chain and achieve viral growth. -
Is big V marketing suitable for your app? In front of the huge amount of content carried by today's network, it is more and more difficult for your brand to get through the noise and reach the target users. How to determine whether your product is suitable for influence marketing? -
How can we update the App to achieve a win-win situation for ASO and retention? Have you downloaded an app and found that the screen size does not match? Have you ever downloaded an app and crashed when it was loaded?
…… -
Four magic weapons of community operation: vest, topic, points and news The discussion will focus on how to design product functions to make the community operate more smoothly. 1. The vest asks a question first. As a product manager, how will you make your product meet the positioning? I believe you must make some choices and trade-offs in some functions, and make core functions that meet the positioning -
Practice of App Store operation and promotion: detailed explanation of 4 indicators of ASO optimization at the product level ASO basic optimization dry goods, ready to use! -
Four aspects: reduce the APP unloading rate after push In fact, there are rules to follow for message pushing. How to do message pushing to reduce the unloading rate of APP? -
Are you also trapped in the three big holes of APP promotion? What you burn is money, what you lose is opportunity, and what you lose is morale. You developed the app in a closed way for three months, but found it difficult to promote it. You tried several methods, but the results were very poor, and the team morale became worse and worse. So you start to change your position, change your direction, and finally -
It has entered the top five of the list, and this social e-commerce app has done these operations Source | Activity Box - APP activity operation tool (huodonghezi. com) New retail, no man store and other concepts are still popular, but today Taobao has launched a high-profile "spell group" function. In fact, through the social circle -
Traffic up 600%! Google Play ASO grey industry chain starts If we want to obtain more natural traffic by improving keyword ranking in a long-term and stable way, we should use formal operation techniques and correct ASO methods. ASO is not so simple. It is not simple to change the product title, short description, full description, etc -
Online education APP: improve the purchase rate of paid courses in three aspects Source | Activity Box APP Activity Operation Tool (hoodonghezi. com) The online education APP industry is still in the wind, and a large number of users are introduced into the online education APP, but if users are not allowed to pay -
Can APP not operate well without the support of stars Source | Activity Box - APP activity operation tool (hoodonghezi. com) The news that Song Zhongji and Song Huiqiao got married broke the heart of Boxer Mushroom. I still remember that year, Song Zhongji, the male god, was the spokesman of a brand of mobile phones, with his charming smile -
E-commerce APP | Do a good job of scenario marketing, and let users follow your activities Source | Activity Box - APP Activity Operation Tool (hoodonghezi. com) Have you all been screened by Wu Yifan's Freestyle recently? Box bacteria has also been screened by Wu Yifan recently, but not Freest -
Efficient recall strategy for lost APP users Source | Activity Box - APP Activity Operation Tool (hoodonghezi. com) The loss of users is a very troublesome problem for operators. Although various methods have been used, users are lost. In fact, the operators can not do everything, with -
In the second half of 2017, in-depth analysis of the new skills of App Store promotion From the high cold tech guy in those days to the ferocious Apple dad in recent years, he has been the focus of discussion in major news media. At the WWDC 2017 conference just over half a month ago, Dad announced that he would welcome a new generation of iOS 11 system, which would also bring -
2016-2021 App Store Market Economic Analysis and Forecast Report Today, numerous people present a "Analysis and Forecast Report of Global Application Market Economy 2016-2021". The report data is from the authoritative website APP Annie, which is sorted and output by Xiao Moli for reference only. Anyway, I have carefully read the report -
Apple official explanation: factors affecting search ranking&how to optimize search results in App Store Since the birth of the App Store, Apple has never officially announced the search ranking rules of its App Store. Developers can only get some unofficial lists of factors affecting search results through verification by all parties to guide themselves -
Financial APP, how to do well in user open source Source | Activity box - APP activity operation tool (hoodonghezi. com) Today, the financial APP market has reached a relatively saturated state, with great market competitiveness. How to obtain more users and become financial APP operators -
In addition to operating dry goods, where can APP operation get inspiration Source | Activity Box - APP Activity Operation Tool (hoodonghezi. com) On June 21, the article "Just now, the Crown Prince of Saudi Arabia was abolished" was released on the official WeChat account of Xinhua News Agency, because the content was only 9 words, but it used 3 characters -
About APP message push, 7 required knowledge points! As a message distribution channel, the article/13 APP message push, on the one hand, plays the role of content notification, on the other hand, it can improve user activity to a certain extent, and may be able to recall users after the loss of users. So, how to build an APP message push mechanism -
APP user operation: how to classify users and use the operation method Source | Activity Box - APP Activity Operation Tool (hoodonghezi. com) As a user operator, in addition to pulling new ones and keeping them, it also needs to record user needs, answer user doubts, and be busy all day, but get nothing. Have you ever reflected -
The old drivers of APP operation are so provocative! Hey, I guess you must think that the box fungus needs to write I'm sorry to disappoint you. They all said that the activity box operation agency is a "serious" platform. How could it be Of course, the most important thing in life is to be happy -
Do you know several important channels for APP promotion? Children's shoes in operation know that the three goals of operation are to bring new products, retain them, and promote vitality. First of all, there must be new blood injection to achieve retention, and after users stay, they can promote vitality. Therefore, it is an urgent need for APP operation to quickly realize user innovation. For APP users -
Brother Cat said ASO | keyword selection and optimization skills The core of ASO optimization is subtitle and keyword. Last week in the "dry goods of basic optimization of aso", it was mentioned that the core of aso optimization is subtitle and keyword. After briefly mentioning the optimization of aso subtitle, this week Cat will focus on ke -
Apple ASM Practice Summary: How to achieve the best optimization effect with daily consumption of $300 Apple's search advertising ASM has been half hidden since it was launched last October. However, with the continuous research, the mystery of ASM is gradually revealed, and will be revealed one day. According to TOPASAM's analysis of ASM big data -
How do these werewolf killing apps pave the way to quickly acquire users? Source | Activity Box - APP activity operation tool (hoodonghezi. com) The Internet in 2017, in addition to short videos, also has werewolf killing. As for how popular werewolf killing is, you can see it on live broadcast platforms, online variety shows, and TV programs -
Basic Operation Guide – The new functions of APP go online, and the trivial ways to leverage the overall situation Source: Activity Box Operation Agency (ID: Haodongheziyys), which focuses on sharing dry goods for APP operation and promotion, is a "serious" learning platform. Before the launch of new APP, Boxer wrote, "Operations should do a good job in these four aspects" -
Two important channels for APP promotion: ASO promotion+maintenance of old users Source: Activity Box Operation Agency (ID: Haodongheziyys), which only focuses on sharing dry goods for APP operation and promotion, is a "serious" learning platform -
Big brain hole?! Borrow Sun Tzu's Art of War and think about APP operation and promotion Recently, I studied Sun Tzu's Art of War and felt a lot. Combine the military wisdom to do a good job in the comprehensive operation and promotion of APP, and the "sea, land and air" forces will attack at the same time to directly reach the users of their own products. After determining the target users, hit the key points and win at one stroke; Potential users are flanking, small -
[Retained part of APP operation] It's not easy to get customers, and it's hard to keep them. Dongfeng is unable to afford a hundred flowers In today's seemingly endless mobile application market, the index to measure the value of a product is undoubtedly the operating data of the product. APP entrepreneurs are most clear. The first condition to attract capital is a set of beautiful operating data. Obviously, when your application starts to grow -
Before the launch of new APP, the operation should do a good job in these four aspects Source | Official Account | Activity Box Operation Agency (hoodonghezi. com) When looking for a job in ignorance when young, Boxing Fungi often saw the recruitment requirements saying, "Responsible for the operation of a product from 0 to 1". At that time, Boxing Fungi felt very depressed -
It's time for the college entrance examination. Boxing fungus has something to say to the operator Source official account: ID: Haodongheziyys took the college entrance examination with full confidence at that time, but failed to get the results of grass mud horse and finally filled in the wrong volunteer sorrow! But it doesn't matter! To get into a good school -
E-commerce APP (operation), three methods to promote user activity Source | Official Account | Activity Box Operation Agency (hoodonghezi. com), as an e-commerce operator, often mentions business indicators such as customer volume and sales, which are all related to users. In fact, in the operation of e-commerce apps -
Notes of front-line overseas product operators: 25 overseas APP promotion methods What I shared today is the overseas app promotion methods I have used (or tried) during this period. For various reasons, our company does not spend money to circle users like most companies do. From its inception to the present, it has balanced its income and expenditure, with a slight surplus, nearly three years ago -
Do a good job of APP operation promotion. You have to try these operation tools Source | Author of the event box operation agency (ID: houdongheziyys) | The event box tool recommendation articles were very popular in 2016 last year, including new media operation tool recommendation, APP operation tool recommendation, product manager essential tool recommendation, etc -
How can a new app be promoted to get the first batch of seed users? When it comes to promotion, it is estimated that the first step many people remember is how to promote. Especially for beginners, it is estimated that it is very difficult. Sometimes, they don't know where to start from, and they are confused. Speaking of promotion, it is estimated that the first step many people remember is how to