APP marketing
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The new version of APP has been launched. Have you done these operations? The APP has just been launched, and naturally there are many problems, which need to be continuously optimized and upgraded. For each upgrade, the old users will be confused at the beginning. They don't know where the new functions are, and they can't start after the changes. At this time, operators can write update instructions and soft articles from the APP -
What should the operation do before and after the release of the app? This is my own summary. It is suitable for students who are just starting to do app operations. If unfortunately no one brings it, it will not be so bad before and after the release. The operation god will look at the subtitle and help supplement it. 1、 When the app is a new product, the operation needs -
10 year data report of App Store: games only accounted for 31% of downloads in the past year, but the flow of water was up to 75% Since its launch in 2008, the Apple App Store has been launched for 10 years. On June 1, AppAnnie, an application analysis and market intelligence agency, released a report titled "Ten Years of iOS App Store..." -
2018 Apple WWDC Conference: 4 major system updates, no hardware release! The annual WWDC came as scheduled. Although this is a conference for developers, Apple has also "made an exception" in the past few years to release hardware products here, which also makes WWDC more and more popular among ordinary users. However, before that, heat transfer -
Experts who provide ASO services to Baidu Youku teach on site | Teach you how to understand ASO rules in the industry What else would you like to see your little brother talk about? Follow our public account: Chuangqi Research Society; Leave a message to us at the bottom of the article. If your topic is adopted, you can get a monthly VIP card from CQASO. Come and join us. -
Basic terms of introductory tutorial for APP promotion We must also have some basic knowledge about the transplantation of advertising. When we finish the course of ASO Valley, we can operate the aso or promote the operation. When others mention some professional terms, it will not be a muddled state at least. -
How to retain users for a good APP Do you know APP development, but do you know APP operation? Now there are countless APPs in the entire application market, and the period of traffic dividend has passed. It is even more difficult to operate an APP well! A successful APP operation is more likely to be retained for half a year, or even for years -
be careful! Apple requires that the iOS 11 system must be adapted from July! Since the release of iso11, hundreds of millions of users have been using it all over the world, and it has gradually been accepted by users in Apple's constant changes and innovations and helped users find new apps 76% of iOS devices have been upgraded to ios11 systems. According to the statistics of ASO Valley, io -
What are the differences between App store user search and PC search behavior? The promotion of mobile application mall has become the core of mobile Internet marketing, and ASO has also become the knowledge that every APP market leader must learn. Today, ASO Valley and everyone think about the comparison of mobile search and PC search user behavior. Learn about users in the App store -
More than 100 chess and card games were taken off the shelves! Has the big cleaning started? All hallucinations! On April 27, more than 200 chess and card games and gambling games were removed from the App Store. Most of these games have keywords such as "Dezhou, Zhajinhua, Fishing", which makes people think whether they are aimed at chess, gambling -
ASO industry is dazzled, how to select and judge the effect? In the past, we mainly taught you how to do ASO optimization, and what skills are there in optimization... After mastering the optimization skills, it is time to choose the traffic platform from the implementation level. At present, there are many traffic platforms in the market, and the quotations from various companies are also poor -
You don't know what to do when it comes to Dun&Bradstreet coding Recently, a lot of ASO Valley partners asked me about Dun&Bradley's code. Coco will tell you today about Dun&Bradley's code, what it's used for and how to apply for it What is the Dun&Bradstreet code? Duns code (D-U -
APP support website and update log cannot be changed at any time Recently, ASO Valley found that Apple has updated a news in the background of iTC: since April, only when a new version of the app is submitted, can you edit the technical support and website (URL), marketing website (URL) of the app and the text of "new content in this version". And -
ASO industry status&ranking algorithm analysis Today, I listened to some friends from the same industry talk about ASO. Wu Xia, the co-founder of Qimai Data, said it was very useful, so I will share it with you after sorting it out here. Two topics: ASO industry status analysis (flow platform screening, effect evaluation, limited budget utilization -
Apple continues to play the overbearing CEO's trick, and the developer's account is bound to the mobile phone number as a mandatory rule Today, ASO Valley found that a message popped up in the background of iTc: developers must bind their accounts to mobile phone numbers before updating the developer license agreement; In addition, this message is only for developer accounts in China, and overseas accounts have not received this message for the time being. The general contents are as follows -
How to do ASO well The longer the title, the better. According to the statistics, the titles of all the top ranked apps are very short, while the ones at the bottom are more long. The long title apps account for about 20% of the top 100. It is obvious that there are not too many long title apps -
Learn the basic methods of ASO in 10 minutes ASO, Abbreviation of App Store Optimization, which means App Store Optimization in Chinese, plays a vital role in the search rankings, downloads and user reviews of apps and games in the App Store. I ASO's -
Sensor Tower: App downloads can increase 8 times after recommendation on the home page of App Store For the latest data from Sensor Tower, if the app or game is recommended by the home page of the new iOS App Store, the download amount can increase by up to 8 times. This data was collected in September 2017 -
MAU grew by 300% year on year, and Ping An Pocket Bank became the money bag of millions of users In the era of mobile Internet, more consumption scenarios are linked to the daily business of bit. As a mobile banking application, in fact, it is far more than the query and transfer that people think. More functional experiences such as financial management, payment and life services are now firmly linked with users. With -
Top 10 most puzzling ASO problems 1. Q: What is the tool for searching competitive keywords? ASO Valley: APPDUU, application radar, aso and ASO Valley are all available! APPUU -- used to view the number of keyword coverage (KCN), number of keyword related APPs -
APP data analysis In addition to APP data analysis, many friends of ASO Valley will find some data in private and may not understand what it is. As an excellent promoter of ASO Valley, in addition to being able to carry out your own promotion strategy, you should also make a careful analysis of some daily data in your daily work, because it will be very helpful to your future behavior. For example, you should at least know the keywords and a lot of information you want to put in, Otherwise, your ASO experience will be relatively blocked. -
How to register an Apple developer account? Today's talk is about registering an Apple developer account. If you want to launch an app in the Apple Store, you must have a developer account. Developer accounts can be divided into two types: private accounts and enterprise accounts. Enterprise accounts are more complicated to register than private accounts. Enterprise developer accounts need a Dun&Bradstreet code. This code needs to be issued after the review of Apple headquarters. It will take more time. Since our course time is not enough, we will briefly talk about the registration process of private accounts. -
How to launch app in Apple Mall? First, there must be an available Apple ID, which is equivalent to an ID card. Second, an operation certificate is required. Third, a configuration document. These three kinds of things must be packaged into your app before they can be launched in the Apple market in the next step. These three kinds of things can be obtained in the background system of Apple Center. Let's take a look at how to obtain them on the home page, enter the developer center, and let's take a look at a policy and ID, etc. Go to the column. There is an app ID under the column and click it, This is used to create our Apple. Find a plus sign and add the Apple ID we created. -
It is difficult for mobile app users to grow, so let big data help you with user operations and product optimization No matter what industry, the market will inevitably enter the stage of highly centralized monopoly of commercial resources after rapid development, and various giants and unicorns will mature one after another, and the market will become more concentrated. For APP on mobile Internet, this trend is more obvious than that of other traditional industries -
Is the arrival rate of user recall push messages low? Use these four questions to derive the optimal solution Vigorously marketing and preventing excessive marketing have always been a game between products and platforms. However, with the increasingly tight authority in the Android ecosystem, mutual pulling as an abnormal means may also fade out like keeping alive. The ultimate way to solve the problem is to fundamentally improve the product stickiness by borrowing the industry's perspective. In the post product era, operation and refined operation are the topics we should pay more attention to. -
Operation knowledge system/five steps teach you how to build an APP content operation framework! Content operation should be the most important part of every ToC product, because it is an effective adhesive between products and users. But because of its complexity and massiveness, many people do not know where to start. Therefore, Xiaomiao will start with the concept of content operation, and teach you how to construct from six steps -
Operational Skills What to Analyze in APP Data Analysis The purpose of data analysis is not the data itself, but to create a data feedback loop. Collect data, design basic data indicators, conduct multi-dimensional cross analysis of different indicators, identify problems with data, and then reverse the product, finally forming a data driven product design closed-loop. -
Necessary for operation students | App push routines Article | Xiaomei's picture is from the brief book App 1. The definition of App Push refers to the active message push of users' mobile devices by operating students through their own products or third-party tools. Users can see push -
Want to promote APP? Try the volume change activity What is volume exchange, what types are there, and how to help APP promotion personnel to promote APP. -
The arrival of dry goods: the history of super full information flow advertising dry goods In simple terms, what are the information flow advertising routines? -
To retain users, let users and products grow together In addition to user motivation, what other methods can be used to retain users. -
To retain users, let users and products grow together In addition to user motivation, what other methods can be used to retain users. -
Complete Guide to "Today" Self recommendation of iOS 11 Apple App Store After the launch of iOS 11, the App Store has ushered in a great change over the years, and the former "boutique recommendation" has been changed to "Today". "Today" includes app use tips and operation guides, motivational interviews with developers, celebrity recommendations -
It is the Double 11 of the year again, and the e-commerce ASO battle drama is about to be staged Under the myth that ASO keyword search ranking is omnipotent for APP promotion, keyword search has been heavily declared its unparalleled attraction to natural traffic. During the past few years, optimization around the list is common in the industry, and the exposure of the list -
Search Ads has opened the first batch of non English speaking countries, will China be far behind~ Today, the official website of Apple developers updated a message about competitive advertising, which opened the markets of Canada, Mexico and Switzerland. As can be seen from the news on Apple's official website, developers can now create advertisements in three regions -
Take Dithering as an example to talk about how social APP operates? The community is a chaotic system. A little change in the initial conditions will lead to great changes in the end. After a certain critical point, it is hard for you to change the results. Therefore, the attempt of dithering is difficult to succeed. 1) What is the essence of social interaction? Cultivate each other. In "Little Prince"