Although the activity of using old users to draw new users has become more old-fashioned, this method can still bring a lot of traffic and users to the App, and it is possible to achieve user fission growth.
Although the activity of using old users to draw new users has become more old-fashioned, this method can still bring a lot of traffic and users to the App, and it is possible to achieve user fission growth.
The old model of attracting new customers is mainly due to the sharing behavior of users. Some apps will stimulate old users to complete the sharing invitation behavior in the form of a reward mechanism. In fact, even if there is no incentive mechanism, users feel interesting and will spontaneously complete the sharing invitation behavior, because human beings are willing to share, of course, there is incentive mechanism,Users will be more willing to share.For example: Mailer points Saas version points mall, simple and lightweight pointsoperateTools,OperatorYou can experience free of charge by registering an account. After the integration system has completed the interface docking, it is simple to configure, and you can go online after you select the goods and set the points.Users can use points to exchange goods, sign in every day, lottery and other diversified play methods to let the points play and drive users to be active.So what are the key points to pay attention to in the process of the activity of drawing new people from the old?
1、 Identify old users
Since the campaign is to bring the old with the new, the target of the campaign is the old users. So before planning the campaign, we need to know what kind of users are the old users.Not all the users who downloaded the app are old users, so you should find the people you need to spread the activity.
Common methods for defining old users:
1. Users who are more active in the App
2. Users who will give feedback and opinions to App
3. Users who often share relevant content to social platforms
2、 Activity design easy to spread
Since we want old users to share recommendations with their friends so as to attract new users, we should also consider how to let old users see it and make it easier for old users to spontaneously spread, such as:
1. The activity advertising space designed or launched should be easy for users to see
2. The communication content has enough social topics
3. The threshold setting for old users to obtain rewards is low
3、 The activity link is simple and easy to operate
The activity link is simple and easy to operate, which can increase the participation of users. Too complicated steps will affect the user's experience, and give up or give up halfway.If only one or two steps can get the result feedback, even if you don't get the prize, you won't complain about the time wasted on this activity.
For example, the old user A invites his friend new user B. However, we often use the invitation code to determine that the new user B is drawn by the old user A. However, filling in the invitation code enlarges the user's operation and greatly affects the user's experience. Some users are disgusted with filling in the invitation code.It is recommended that you use the function of no need to fill in the invitation code. This function does not omit the link of pushing the code to fill in the field, but binds the relationship in the form of parameters without the user's awareness, so as to save the process of manual filling.Convenient and easy to use, the activity of drawing new people from the old is more conducive to communication.
4、 The old leads the new sharing channel
After users, activities and channels are selected, we need to let users share the relevant content of activities. Generally, users' sharing channels are WeChat friends, friends circle, QQ friends, QQ space, Weibo, etc. by default. Some apps even open up some social platforms around them, such as Douban, Momo, etc.
In the selection of sharing channels, we should consider the usage scenarios of product users and design them in combination with their usage habits.
5、 Statistics of old activities with new activities
App operation is inseparable from data tracking and analysis, especially when it comes to the promotion of new apps.The activity of "bringing the old with the new" is a relatively low-cost and high conversion means of bringing new apps. However, if there is no data support in the process of the activity, it is like a blind person crossing the river. We can only rely on experience and feeling, and with the support of data, we can verify whether the activity mechanism set in this way is effective.
We can make statistics on the sharing effect through some channels and statistical platforms,
For example, as a new type of e-commerce serving enterprises and customers, the points mall and points platform also need to accept the test of terminal consumers.More and more enterprises are also aware that for enterprises, the Points Mall is no longer just a means of giving back customers, but also a sharp tool for enterprises to increase customer stickiness and improve enterprise brand influence.As a professional point store operation service provider, Maile points can provide customers with professional point store agent operation or overall store operation
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