With the rapid increase in the number of apps - about 2 million iOS App Stores, about 4 million Google Play Stores, and the soaring advertising costs,Successful acquisition and retention of users has become an unprecedented difficulty.
AppMarketingThe task of personnel is to find the right target audience through many obstacles,Increasing the popularity of the app helps to increase the number of downloads and the ranking of stores,And ultimately increase business income.One of the most visible strategies to improve and maintain the popularity of applications for a long time,It is app store optimization, usually referred to as ASO, which can be defined as the goal of improving popularity and promoting downloads,Constantly test and evaluate the behavior of updating the marketing materials of the App Store.
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