2021 Dithering Food Short Video and Live Marketing Trend Report

Flying melon data • 11:05 am, May 1, 2021 • Socialization

With the addition of the e-commerce of interest in Diaoyin, the "people goods market" in the food industry has also opened up new ways and ideas. Whether it is the food brands to accelerate the establishment of the store broadcast matrix, or the merchants to actively penetrate offline through Diaoyin, there is much room for exploration.

As a popular category of dithering, the food track has spawned many consumer segments with a market scale of more than 100 million. According to Flying melon data According to statistics, the average monthly growth rate of food sales in the past half year has reached 5.16%.

stay Interested e-commerce The "people goods market" in the food industry has also opened up a new way of playing and thinking, whether it is the acceleration of the establishment of the store broadcast matrix for food brands or the active penetration of businesses offline through dithering, there is much room for exploration.

So in the context of interest in e-commerce, what changes have taken place in the market and audience of dithering food products? What new development space is worth paying attention to?

The overall sales of the food industry showed a positive growth

From "buying on demand" to being planted by social content, "interest e-commerce" provides consumers with more choices for a better life.

As one of the earliest categories of dithering e-commerce, the huge traffic and stable audience have also kept the food e-commerce growing healthily, accelerating the realization of a closed-loop from "grass planting" to "grass pulling".

Family table demand drives the growth of online consumption of food materials

The market sales of various food sub categories continued to rise, among which snacks and fast food kept a steady growth, and the sales of baking materials, dry goods in the north and south, fresh food and other raw materials for people's livelihood increased dramatically.

With the gradual diversification of online categories, regional consumption differences are gradually narrowing, and users can buy local specialties from all over the country.

The praise rate of small food brand stores increased significantly

With the continuous development and maturity of live broadcast with goods, food brands are also gradually gaining strength, and the average monthly growth rate of food self broadcast number sales in the past six months has reached 18%.

At the same time, food stores User experience The degree has also been significantly improved. A small store with a high score is conducive to increasing users' confidence in the purchase of small stores, thus improving the overall transformation of the store.

Convenience and health become the main demands of consumers

The fast pace of modern life has given rise to consumers' demand for convenient food. In this regard, convenient tea bags have become a way for young tea lovers to pursue quality life, occupying a large market share.

On the other hand, food and drink substitutes also came into the public's view with the banner of "giving consideration to satiety and weight management", which was welcomed by young people.

Food combined with daily life is more popular

In addition to the vertical food content, many food accounts will also combine funny, daily life, fitness and other content elements in the video to expand the accessible user groups.

And tea and beverage merchants also accelerated their entry into the short video with goods. The vertical market means a more accurate audience, so the online market is also expanding continuously;

Because of limited space, tweets only show some data. Visit the official website of Feigua Data to download the complete PDF report.

Operation article of last year and today

This article was contributed by Feigua Data, which does not represent the position of Love Operation. If it is reproduced, please indicate the source: https://www.iyunying.org/social/245708.html