The annual Double 11 is coming, and the pre-sale of Double 11 has begun. We all know that Double 11 is a shopping carnival. As businesses, we must do a lot of thinking and preparation for the Double 11 event, so that there will be a good outbreak on that day. Then the front, middle and late stages of Double 11 E-commerce operation What preparations should we make?
Preparation for Double 11
1. Clarify the plan for good activities
Let the relevant personnel know the benefits of the activity, so as not to make mistakes;
2. Check the price and inventory of the registered style
It is very important. If the settings are wrong, the loss will be great. The price must be checked again and again when registering to prevent mistakes. Inventory can be set according to physical objects to prevent oversold;
3. Set up the relevant activity page and the automatic reply of customer service
Needless to say, the activity page must be arranged in advance. The amount of consultation on that day must be very large. The automatic reply of customer service can set some common questions to be answered automatically, so that customers can find the answer by themselves (such as delivery time, activity discount, size, etc.) when the customer service is not able to reply in time
4. Do a good job in promoting and warming up activities
This is related to the outbreak of Double 11. During the warm-up period, the promotion can focus on purchasing more, Taobao through train , drill show, micro Amoy, group chat, live broadcast, etc. The more you buy, the better it will break out that day;
5. Be clear about the rule of Double 11 and don't violate it
The following violations must not be violated, otherwise not only the store has a great impact on the whole, but also the Double 11 and Double 12 are not allowed to participate;
6. Make preparations for the renewal
The transformation of the day is very high compared with other times;
7. Do a good job of customer service diversion and training, and arrange warehouse delivery personnel.
Preparation for the Mid term of Double 11
1. Check the inventory
Determine whether to increase inventory according to the actual situation;
2. Do a good job of page replacement on the day of Double 11
Include page replacement in different time periods. Through different activities in different periods of time to better stimulate customer transformation. For example, before the Double 11, activities such as discount for a few pieces after 1-2 hours, free payment for the whole payment, and large amount coupons in the last few hours are used to increase the outbreak;
3. Patrol the store for many times
Check the page to avoid problems.
4. Remind customers of the time through SMS, customer service number, microblog, group chat, etc., to arouse customers' sense of urgency, so as to guide the transaction.
Preparation for Double 11
1. After sales treatment
If the order is not delivered, it cannot be refunded from 00:00:00-23:59:59 on November 11, 2018. It can only be refunded at 0:00 on November 12, 2018. With the increase of orders, there will be a lot of refunds. Arrange more after-sales personnel to handle refunds as soon as possible in case the DSR score of the store drops too much, which will lead to the decline of the store as a whole;
2. Make preparations before delivery
Some good styles can be packed in advance for quick delivery on the same day. From 00:00:00, November 11, 2018 to 23:59:59, November 17, 2018, the order paid by the buyer should be delivered by the seller before 23:59:59, November 20. If the goods are not delivered as scheduled, it is a breach of the commitment of "not delivering as scheduled".
3. Summarize the activities
Every Double 11 is a test, we must do well Activity operation We should not fight unprepared battles. No matter how you do, you should make a summary. Because after the Double 11, it will be the Double 12 activity soon. Only by doing a good summary can we better meet the Double 12.
Whether there is a good Double 11 depends on how well we have done and prepared in the early stage. If you don't do anything, just sit and wait for the outbreak, is it possible? Now is not the dividend age of traffic. Now is the age of grabbing traffic. No matter what method you use, as long as you can catch fans and regular customers, there will be an explosion one day, Operation Here, I wish everyone a big sale of Double 11.
