Contribution

Fission strategy: 10 "old with new" methods to make your traffic explode

Activity Box two thousand two hundred and fifty-nine

Advertising traffic is too expensive? SEM prices also increased? Therefore, what we are sharing today is how to make good use of existing users through social channels and how to "bring the old with the new". Today, we will tell you how to make the product flow soar through 10 specific playing methods.

Fission strategy: 10 "old with new" methods, make your traffic pop advertising traffic is too expensive? SEM prices also increased? Therefore, what we are sharing today is how to make good use of existing users through social channels and how to "bring the old with the new". Today, we will tell you how to make the product flow soar through 10 specific playing methods. The first game: Invite politely: The old user invites his friends to register your product, and then both the old user and his friends get rewards. This is the core game of polite invitation. Upgrade play method: based on this play method, you can adjust and control the rewards to increase the strength of sharing incentives. For example, the common way to play is to invite friends to register, and each party will get 20 yuan. So every time an old user invites one, he will get 20 yuan. Invite 3 people and get 60 yuan. But if it is a ladder type reward, for example, the first person invited will be rewarded with 20 yuan, the second person will be rewarded with 21 yuan, and the third person will be rewarded with 22 yuan. Then it's 63 yuan to invite three people. Money incentives are obviously more powerful than ordinary ones. Of course, this also requires enterprises to carry out reasonable regulation according to their own budgets. It can be said that all major companies are playing this game. Suggestion: In inviting polite gameplay, new and old users must be rewarded at the same time. Even if the rewards for new users are different from those for old users, you must not only reward old users or only reward new users. Because only old users are rewarded, the sharing proportion of old users will be reduced. For example, let you take a user to register an APP, and then reward you with 20 yuan. Then your friends won't get any rewards. Do you have pressure to let your friends know, and will you be considered "familiar" by others? Similarly, it is not enough to only reward new users. Old users have no motivation at all. Therefore, it is recommended that new and old users be rewarded together. Reference: You can pay attention to the half year pass of Mobike, which is a step invitation and polite incentive. Figure 1 The second play method: fission red envelope play method: use the red envelope sent in WeChat group, and the red envelope in WeChat group, we are very clear, everyone grabs together, there is a limit on the number. The play of fission red packets is borrowed from WeChat group red packets. The product sends a big red packet to the user. After the user shares the red packet with his circle of friends or group, he can get his reward by clicking it. Because there is a limit on the number of red packets, friends of the old user can also receive red packets through their circle of friends or groups. In order to increase the fun of fission red packets, you can learn from WeChat group red packets. After all users receive the red packets, you can have the best luck. Suggestion: if it is an APP product. According to our previous practice method, when an old user shares a red packet, a new user can enter his or her mobile phone number to collect it, download the APP, register and log in with the mobile phone number, and the red packet will be directly in his or her account. Reference: Meituan takeout Figure 2 The third play method: stored value fission play method: this play method is applicable to products with stored value function, such as e-commerce platforms, online education platforms, etc. The way to play is like this. I recharged 100 yuan myself. But I can invite a friend to register to use the product, he does not need to recharge, he can directly use the money in my account for consumption. At present, the kinship account promoted by Taobao is the play method of value storage fission. This game is applicable to products that already have a good user level. Reference: Taobao Figure 3, the fourth play method: sharing benefits play method: this play method is applicable to platforms that provide virtual products, or some platforms that provide services. For example, online education companies, an online K12 product we previously served, provide online paid courses. But there is a function in some courses called sharing free listening. When users share this course, they can listen to it free of charge. Therefore, from charging to free, users can be effectively encouraged to share. Suggestion: Not all courses are free to share. Instead, we will share and listen to some of the best courses for free. The old lead the new through the popular money. The fifth way: play in groups: this is not a new way to play. But isn't Pinduoduo developed in this way? The specific play method is that someone can start a group to buy an item at the group purchase price, and the user can share the group. More people can join the group, and eventually everyone can buy the item at the group purchase price. Upgrade play method: from the perspective of operation indicators, the group competition is actually a very flexible activity, which can be used for the purpose of guiding the old to the new, or for the purpose of paying for conversion. Let me explain here. For example, the original price of a certain product is 100 yuan, three people work together, and the group purchase price is 70 yuan. At that time, when the head of the delegation shares to the social channel to form a group, it can bring two traffic. The play method of payment conversion is actually a puzzle, but actually it is not a puzzle at all. It just creates a cost-effective feeling for users. For example, when you enter the product page, the original price is 100 yuan, and the group purchase price for three people is 70 yuan. Then there are a bunch of groups with two or one missing under the product page. You can pay 70 yuan directly by clicking. (Don't ask me how to implement this. 2 missing 1 is false data. Ask about your company's programs in minutes.) The sixth game: container card marketing: when the user has completed a task, such as payment, he will be given a card. After collecting several cards, you can get some rewards. The common way to play this card is to collect five blessings of Alipay. Gather all the cards and share the bonus. In the process of collecting cards, users will share cards to exchange cards, thus increasing the sharing frequency of users. But this method of playing Alipay may not be suitable for most companies. After all, few companies can award users hundreds of millions of bonuses. The following is a card collecting activity for charging APP. At that time, we could get 500 yuan JD card. Figure 4 Figure 5 Upgrade play method: Let's optimize this play method. We have made a case of the World Cup truck marketing for our customers before, which is as follows: the ladder rules log on to the APP every day, and sign in to get the star card. If you collect 3 different players, you can get a coupon of the platform; If you collect 5 copies, you can get exclusive customized World Cup products for free, but the number is limited, so you should collect 5 copies as soon as possible. If you collect 5 copies and distribute the limited products, you will get nothing. Of course, if you don't get 5 copies, you can choose to receive 3 discounts, or try to get 7 copies, and get 7 rewards; If there are 7 tickets, you can take part in the raffle. World Cup gift package: free World Cup tickets plus round-trip air tickets and hotels in Russia. Additional rules In this process, users can get an extra star card by sharing to WeChat every day. You can also exchange star cards with your friends. Therefore, the case of truck marketing first saves the enterprise's budget, and there will be no investment of hundreds of millions. Once again, the ladder reward also plays an effective role in encouraging users to share. The seventh play method: distribution play method: this play method is very simple and rough. Give users a poster with a QR code to invite friends to register or pay for a product. The user's income can be accumulated all the time. However, there is a premise that this game will generally go to the WeChat environment. Note: This kind of activity is very rude, but it is easy to be blocked. Therefore, only primary distribution can be done, that is, I can share it with my friends, and it has nothing to do with me if my friends share it again. Secondly, when sharing the posters in the circle of friends, the copy on them should not be too straightforward to mention that sharing can be rewarded. This will be blocked by WeChat as an inducement to share. How to avoid being blocked: The poster is honest and honest to make a copy that people can't see any inducement to share. When users send this to their friends' circle or group, they will type it to explain the simple and rude distribution rewards. Figure 6 The eighth play: punch card marketing. Play: This activity can stimulate users to share, and can improve users' stickiness. You often see posters like this in your circle of friends, how many days do I persist in learning English. Some friends in my circle of friends must send this message every day. Therefore, it is better to give a poster to the user through punch card marketing. If you help the user tell his friend that he is a diligent person, then the user will bring you traffic returns. Figure 7 Play method analysis: This play method has both advantages and disadvantages. Benefit: There is no need to share rewards, so for enterprises, the budget for this activity is 0. 5% It can make the brand get continuous exposure. Disadvantages: the effect is relatively slow when it is used as the purpose of old lead and new lead. It can be regarded as "Buddhism is bringing forth new ideas". Therefore, the operation goal of the enterprise is brand exposure, user stickiness is the main factor, and drainage is the auxiliary factor. Ninth play method: Game based medal play method: This activity is similar to card punching marketing, which is to give users a poster to send friends. This activity is to generate a medal for users to send to their circle of friends. It is a bit similar to the bronze and platinum of the king's honor. For example, some knowledge payment products give users degree medals of different levels based on their learning time or comments. This medal can also inspire users to share. Reference: Get the tenth play method in Figure 8: Personal poster marketing play method: this play method does not require any material rewards, but it is not the Buddhist brand of card punching marketing. Users will share completely spontaneously, and it is particularly easy to burst the circle of friends, which makes the brand get a lot of exposure and good traffic. In fact, everyone's circle of friends will often see who I am in the film, how I protect the wild animals and what kind of person I am. The most popular one is the left and right brain tests of the friends circle last year or the year before last. Everyone is doing this. Case analysis: Here I share one who used to screen in my circle of friends. If this activity was not a Guangdong partner, it might not screen because it was in Guangzhou Chimelong Wildlife Park. You can focus on the copywriting, which praises users. Figure 9 This game is very simple, and the summary is as follows: First, rub a hot spot, such as the recent World Cup. I am XXX of the World Cup. Secondly, let the user do some super simple multiple-choice questions, such as where you like to play, which team you support, and so on. Finally, generate a poster. The poster text says that I am XX of the World Cup, and then use the poster text to remember a sentence to praise the user. It's so simple. All posters that explode the circle of friends praise the users themselves. For example, two posters, one saying "I'm stupid, I'm ugly"; One said, "The test shows that my IQ is expected to win the Nobel Prize in 10 years.". Which do you prefer to share? Why is this activity easy to share? Because the user himself sent a message in his circle of friends. My IQ is very high. If I want to win the Nobel Prize, I will be scolded. But in the name of your product, you can boast that users are such people, and users are naturally willing to share. Suggestions: 1. It is better for users to fill in multiple choice questions. Try not to let users fill in open questions. It will cost more for users. At the same time, some brands use this activity to collect user data. Therefore, the suggested questions are multiple-choice questions, which can avoid suspicion of collecting data and reduce the risk of activities. 2. Is there any algorithm for generating answers for users after completing multiple choice questions? No, list several multiple-choice questions in the activity, and then prepare the last 10 questions or less if you praise the user. Then random. No user will beat the accuracy of your test, which is entertainment. It's OK to make users happy.

Author: Jackie, Product Director of Event Box

The first game: polite invitation

Play:

The old user invites his friends to register your product, and then both the old user and his friends receive rewards. This is the core game of polite invitation.

Upgrade play:

On the basis of this playing method, we can increase the intensity of sharing incentives through some regulation of rewards. For example, the common way to play is to invite friends to register, and each party will get 20 yuan. So every time an old user invites one, he will get 20 yuan. Invite 3 people and get 60 yuan. But if it is a ladder type reward, for example, the first person invited will be rewarded with 20 yuan, the second person will be rewarded with 21 yuan, and the third person will be rewarded with 22 yuan. Then it's 63 yuan to invite three people. Money incentives are obviously more powerful than ordinary ones. Of course, this also requires enterprises to carry out reasonable regulation according to their own budgets. It can be said that all major companies are playing this game.

Suggestion:

In inviting polite gameplay, new and old users must be rewarded at the same time. Even if the rewards for new users are different from those for old users, you must not only reward old users or only reward new users.

Because only old users are rewarded, the sharing proportion of old users will be reduced. For example, let you take a user to register an APP, and then reward you with 20 yuan. Then your friends won't get any rewards. Do you have pressure to let your friends know, and will you be considered "familiar" by others?

Similarly, it is not enough to only reward new users. Old users have no motivation at all. Therefore, it is recommended that new and old users be rewarded together.

reference resources:

You can pay attention to the half year pass of Mobike, which is a step invitation and polite encouragement.

Fission strategy: 10 "old with new" methods, make your traffic pop advertising traffic is too expensive? SEM prices also increased? Therefore, what we are sharing today is how to make good use of existing users through social channels and how to "bring the old with the new". Today, we will tell you how to make the product flow soar through 10 specific playing methods. The first game: Invite politely: The old user invites his friends to register your product, and then both the old user and his friends get rewards. This is the core game of polite invitation. Upgrade play method: based on this play method, you can adjust and control the rewards to increase the strength of sharing incentives. For example, the common way to play is to invite friends to register, and each party will get 20 yuan. So every time an old user invites one, he will get 20 yuan. Invite 3 people and get 60 yuan. But if it is a ladder type reward, for example, the first person invited will be rewarded with 20 yuan, the second person will be rewarded with 21 yuan, and the third person will be rewarded with 22 yuan. Then it's 63 yuan to invite three people. Money incentives are obviously more powerful than ordinary ones. Of course, this also requires enterprises to carry out reasonable regulation according to their own budgets. It can be said that all major companies are playing this game. Suggestion: In inviting polite gameplay, new and old users must be rewarded at the same time. Even if the rewards for new users are different from those for old users, you must not only reward old users or only reward new users. Because only old users are rewarded, the sharing proportion of old users will be reduced. For example, let you take a user to register an APP, and then reward you with 20 yuan. Then your friends won't get any rewards. Do you have pressure to let your friends know, and will you be considered "familiar" by others? Similarly, it is not enough to only reward new users. Old users have no motivation at all. Therefore, it is recommended that new and old users be rewarded together. Reference: You can pay attention to the half year pass of Mobike, which is a step invitation and polite encouragement. Figure 1 The second play method: fission red envelope play method: use the red envelope sent in WeChat group, and the red envelope in WeChat group, we are very clear, everyone grabs together, there is a limit on the number. The play of fission red packets is borrowed from WeChat group red packets. The product sends a big red packet to the user. After the user shares the red packet with his circle of friends or group, he can get his reward by clicking it. Because there is a limit on the number of red packets, friends of the old user can also receive red packets through their circle of friends or groups. In order to increase the fun of fission red packets, you can learn from WeChat group red packets. After all users receive the red packets, you can have the best luck. Suggestion: if it is an APP product. According to our previous practice method, when an old user shares a red packet, a new user can enter his or her mobile phone number to collect it, download the APP, register and log in with the mobile phone number, and the red packet will be directly in his or her account. Reference: Meituan takeout Figure 2 The third play method: stored value fission play method: this play method is applicable to products with stored value function, such as e-commerce platforms, online education platforms, etc. The way to play is like this. I recharged 100 yuan myself. But I can invite a friend to register to use the product, he does not need to recharge, he can directly use the money in my account for consumption. At present, the kinship account promoted by Taobao is the play method of value storage fission. This game is applicable to products that already have a good user level. Reference: Taobao Figure 3, the fourth play method: sharing benefits play method: this play method is applicable to platforms that provide virtual products, or some platforms that provide services. For example, online education companies, an online K12 product we previously served, provide online paid courses. But there is a function in some courses called sharing free listening. When users share this course, they can listen to it free of charge. Therefore, from charging to free, users can be effectively encouraged to share. Suggestion: Not all courses are free to share. Instead, we will share and listen to some of the best courses for free. The old lead the new through the popular money. The fifth way: play in groups: this is not a new way to play. But isn't Pinduoduo developed in this way? The specific play method is that someone can start a group to buy an item at the group purchase price, and the user can share the group. More people can join the group, and eventually everyone can buy the item at the group purchase price. Upgrade play method: from the perspective of operation indicators, the group competition is actually a very flexible activity, which can be used for the purpose of guiding the old to the new, or for the purpose of paying for conversion. Let me explain here. For example, the original price of a certain product is 100 yuan, three people work together, and the group purchase price is 70 yuan. At that time, when the head of the delegation shares to the social channel to form a group, it can bring two traffic. The play method of payment conversion is actually a puzzle, but actually it is not a puzzle at all. It just creates a cost-effective feeling for users. For example, when you enter the product page, the original price is 100 yuan, and the group purchase price for three people is 70 yuan. Then there are a bunch of groups with two or one missing under the product page. You can pay 70 yuan directly by clicking. (Don't ask me how to implement this. 2 missing 1 is false data. Ask about your company's programs in minutes.) The sixth game: container card marketing: when the user has completed a task, such as payment, he will be given a card. After collecting several cards, you can get some rewards. The common way to play this card is to collect five blessings of Alipay. Gather all the cards and share the bonus. In the process of collecting cards, users will share cards to exchange cards, thus increasing the sharing frequency of users. But this method of playing Alipay may not be suitable for most companies. After all, few companies can award users hundreds of millions of bonuses. The following is a card collecting activity for charging APP. At that time, we could get 500 yuan JD card. Figure 4 Figure 5 Upgrade play method: Let's optimize this play method. We have made a case of the World Cup truck marketing for our customers before, which is as follows: the ladder rules log on to the APP every day, and sign in to get the star card. If you collect 3 different players, you can get a coupon of the platform; If you collect 5 copies, you can get exclusive customized World Cup products for free, but the number is limited, so you should collect 5 copies as soon as possible. If you collect 5 copies and distribute the limited products, you will get nothing. Of course, if you don't get 5 copies, you can choose to receive 3 discounts, or try to get 7 copies, and get 7 rewards; If there are 7 tickets, you can take part in the raffle. World Cup gift package: free World Cup tickets plus round-trip air tickets and hotels in Russia. Additional rules In this process, users can get an extra star card by sharing to WeChat every day. You can also exchange star cards with your friends. Therefore, the case of truck marketing first saves the enterprise's budget, and there will be no investment of hundreds of millions. Once again, the ladder reward also plays an effective role in encouraging users to share. The seventh play method: distribution play method: this play method is very simple and rough. Give users a poster with a QR code to invite friends to register or pay for a product. The user's income can be accumulated all the time. However, there is a premise that this game will generally go to the WeChat environment. Note: This kind of activity is very rude, but it is easy to be blocked. Therefore, only primary distribution can be done, that is, I can share it with my friends, and it has nothing to do with me if my friends share it again. Secondly, when sharing the posters in the circle of friends, the copy on them should not be too straightforward to mention that sharing can be rewarded. This will be blocked by WeChat as an inducement to share. How to avoid being blocked: The poster is honest and honest, making people unable to see any induced sharing copy. When users send this to their friends' circle or group, they will type it to explain the simple and rude distribution rewards. Figure 6 The eighth play: punch card marketing. Play: This activity can stimulate users to share, and can improve users' stickiness. You often see posters like this in your circle of friends, how many days do I persist in learning English. Some friends in my circle of friends must send this message every day. Therefore, it is better to give a poster to the user through punch card marketing. If you help the user tell his friend that he is a diligent person, then the user will bring you traffic returns. Figure 7 Play method analysis: This play method has both advantages and disadvantages. Benefit: There is no need to share rewards, so for enterprises, the budget for this activity is 0. 5% It can make the brand get continuous exposure. Disadvantages: the effect is relatively slow when it is used as the purpose of old lead and new lead. It can be regarded as "Buddhism is bringing forth new ideas". Therefore, the operation goal of the enterprise is brand exposure, user stickiness is the main factor, and drainage is the auxiliary factor. Ninth play method: Game based medal play method: This activity is similar to card punching marketing, which is to give users a poster to send friends. This activity is to generate a medal for users to send to their circle of friends. It is a bit similar to the bronze and platinum of the king's honor. For example, some knowledge payment products give users degree medals of different levels based on their learning time or comments. This medal can also inspire users to share. Reference: Get the tenth play method in Figure 8: Personal poster marketing play method: this play method does not require any material rewards, but it is not the Buddhist brand of card punching marketing. Users will share completely spontaneously, and it is particularly easy to burst the circle of friends, which makes the brand get a lot of exposure and good traffic. In fact, everyone's circle of friends will often see who I am in the film, how I protect the wild animals and what kind of person I am. The most popular one is the left and right brain tests of the friends circle last year or the year before last. Everyone is doing this. Case analysis: Here I share one who used to screen in my circle of friends. If this activity was not a Guangdong partner, it might not screen because it was in Guangzhou Chimelong Wildlife Park. You can focus on the copywriting, which praises users. Figure 9 This game is very simple, and the summary is as follows: First, rub a hot spot, such as the recent World Cup. I am XXX of the World Cup. Secondly, let the user do some super simple multiple-choice questions, such as where you like to play, which team you support, and so on. Finally, generate a poster. The poster text says that I am XX of the World Cup, and then use the poster text to remember a sentence to praise the user. It's so simple. All posters that explode the circle of friends praise the users themselves. For example, two posters, one saying "I'm stupid, I'm ugly"; One said, "The test shows that my IQ is expected to win the Nobel Prize in 10 years.". Which do you prefer to share? Why is this activity easy to share? Because the user himself sent a message in his circle of friends. My IQ is very high. If I want to win the Nobel Prize, I will be scolded. But in the name of your product, you can boast that users are such people, and users are naturally willing to share. Suggestions: 1. It is better for users to fill in multiple choice questions. Try not to let users fill in open questions. It will cost more for users. At the same time, some brands use this activity to collect user data. Therefore, the suggested questions are multiple-choice questions, which can avoid suspicion of collecting data and reduce the risk of activities. 2. Is there any algorithm for generating answers for users after completing multiple choice questions? No, list several multiple-choice questions in the activity, and then prepare the last 10 questions or less if you praise the user. Then random. No user will beat the accuracy of your test, which is entertainment. It's OK to make users happy.

The second game: fission red packet

Play:

It is clear that there is a limit on the number of red packets sent from WeChat groups. The play of fission red packets is borrowed from WeChat group red packets.

The product sends a big red packet to the user. After the user shares the red packet with his circle of friends or group, he can get his reward by clicking it. Because there is a limit on the number of red packets, friends of the old user can also receive red packets through their circle of friends or groups. In order to increase the fun of fission red packets, you can learn from WeChat group red packets. After all users receive the red packets, you can have the best luck.

Suggestion:

If it is an APP product. According to our previous practice method, when an old user shares a red packet, a new user can enter his or her mobile phone number to collect it, download the APP, register and log in with the mobile phone number, and the red packet will be directly in his or her account.

reference resources:

Meituan takeout

Fission strategy: 10 "old with new" methods to make your traffic explode

The third game: stored value fission

Play:

This game is applicable to products with value storage function, such as e-commerce platforms, online education platforms, etc. The way to play is like this. I recharged 100 yuan myself. But I can invite a friend to register to use the product, he does not need to recharge, he can directly use the money in my account for consumption. At present, the kinship account promoted by Taobao is the play method of value storage fission. This game is applicable to products that already have a good user level.

reference resources:

TaoBao

Fission strategy: 10 "old with new" methods to make your traffic explode

The fourth play: sharing benefits

Play:

This game is applicable to platforms that provide virtual products or services. For example, online education companies, an online K12 product we previously served, provide online paid courses. But there is a function in some courses called sharing free listening. When users share this course, they can listen to it free of charge. Therefore, from charging to free, users can be effectively encouraged to share.

Suggestion:

Not all courses are free to share. Instead, we will share and listen to some of the best courses for free. The old lead the new through the popular money.

The fifth game: Pintuan

Play:

This is not a new way to play. But isn't Pinduoduo developed in this way? The specific play method is that someone can start a group to buy an item at the group purchase price, and the user can share the group. More people can join the group, and eventually everyone can buy the item at the group purchase price.

Upgrade play:

From the perspective of operational indicators, the campaign is actually a very flexible activity, which can be used for the purpose of channeling the old to the new, or for the purpose of paying for conversion. Let me explain here.

Play method of drainage purpose

For example, the original price of a product is 100 yuan, and the group purchase price of three people is 70 yuan. At that time, when the head of the delegation shares to the social channel to form a group, it can bring two traffic.

Play method of payment conversion purpose

In fact, this game is a puzzle on the surface. In fact, it is no longer a puzzle at all. It just creates a cost-effective feeling for users. For example, when you enter the product page, the original price is 100 yuan, and the group purchase price for three people is 70 yuan. Then there are a bunch of groups with two or one missing under the product page. You can pay 70 yuan directly by clicking. (Don't ask me how to realize this. Two missing and one false data. Ask your company's program manager about it every minute.)

The sixth game: truck marketing

Play:

When a user completes a task, such as payment, a card is sent to the user. After collecting several cards, you can get some rewards. The common way to play this card is to collect five blessings of Alipay. Gather all the cards and share the bonus. In the process of collecting cards, users will share cards to exchange cards, thus increasing the sharing frequency of users. But this method of playing Alipay may not be suitable for most companies. After all, few companies can award users hundreds of millions of bonuses. The following is a card collecting activity for charging APP. At that time, we could get 500 yuan JD card.

Fission strategy: 10 "old with new" methods to make your traffic explode

Fission strategy: 10 "old with new" methods to make your traffic explode

Upgrade play:

Let's optimize this game. A World Cup truck marketing case was made for the customers we served earlier, as follows:

Ladder rule

Log in to APP every day and sign in to get a star card. If you collect 3 different players, you can get a coupon of the platform;

If you collect 5 copies, you can get exclusive customized World Cup products for free, but the number is limited, so you should collect 5 copies as soon as possible. If you collect 5 copies and distribute the limited products, you will get nothing. Of course, if you don't get 5 copies, you can choose to receive 3 discounts, or try to get 7 copies, and get 7 rewards;

If there are 7 tickets, you can take part in the raffle. World Cup gift package: free World Cup tickets plus round-trip air tickets and hotels in Russia.

Additional rules

In this process, users can get an extra star card by sharing WeChat every day. You can also exchange star cards with your friends.

Therefore, the case of truck marketing first saves the enterprise's budget, and there will be no investment of hundreds of millions. Once again, the ladder reward also plays an effective role in encouraging users to share.

The seventh game: distribution

Play:

This game is very simple and rough. Give users a poster with a QR code to invite friends to register or pay for a product. The user's income can be accumulated all the time. However, there is a premise that this game will generally go to the WeChat environment.

matters needing attention:

This kind of activity is very rude, but it is easy to be blocked.

Therefore, only primary distribution can be done, that is, I can share it with my friends, and it has nothing to do with me if my friends share it again.

Secondly, when sharing the posters in the circle of friends, the copy on them should not be too straightforward to mention that sharing can be rewarded. This will be blocked by WeChat as an inducement to share.

How to avoid being blocked:

The poster is an honest copy that people can't see any induction and sharing. When users send this to their friends' circle or group, they will type it to explain the simple and rude distribution rewards.

Fission strategy: 10 "old with new" methods to make your traffic explode

The eighth play: punch in marketing

Play:

This activity can stimulate users to share, and can improve users' stickiness. You often see posters like this in your circle of friends, how many days do I persist in learning English. Some friends in my circle of friends must send this message every day. Therefore, it is better to give a poster to the user through punch card marketing. If you help the user tell his friend that he is a diligent person, then the user will bring you traffic returns.

Fission strategy: 10 "old with new" methods to make your traffic explode

Play analysis:

This game has both advantages and disadvantages.

Benefits:

There is no need to share rewards, so the budget for this activity is 0

Can make the brand get continuous exposure

Disadvantages:

For the purpose of old drainage and new drainage, the effect is relatively slow. It can be regarded as "Buddhism is bringing forth new ideas".

Therefore, the operation goal of the enterprise is brand exposure, user stickiness is the main factor, and drainage is the auxiliary factor.

Ninth Play: Gamification Medal

Play:

This activity is similar to clocking marketing, which is to give users a poster to send friends. This activity is to generate a medal for users to send to their circle of friends. It is a bit similar to the bronze and platinum of the king's honor. For example, some knowledge payment products give users degree medals of different levels based on their learning time or comments. This medal can also inspire users to share.

reference resources:

obtain

Fission strategy: 10 "old with new" methods, let your traffic burst

The tenth game: personal poster marketing

Play:

This game does not require any material rewards, but it is not the Buddhist department of card punching marketing. Users will share completely spontaneously, and it is particularly easy to burst the circle of friends, which makes the brand get a lot of exposure and good traffic.

In fact, everyone's circle of friends will often see who I am in the film, how I protect the wild animals and what kind of person I am. The most popular one is the left and right brain tests of the friends circle last year or the year before last. Everyone is doing this.

Case analysis:

Here I would like to share one who used to screen in my circle of friends. If this activity was not for a Guangdong partner, it might not screen because it was from Guangzhou Chimelong Wildlife Park.

You can focus on the copywriting, which praises users.

Fission strategy: 10 "old with new" methods, let your traffic burst

This game is very simple. The summary is as follows:

First of all, I would like to rub a hot spot. For example, in the recent World Cup, I am XXX of the World Cup.

Secondly, let the user do some super simple multiple-choice questions, such as where you like to play, which team you support, and so on.

Finally, generate a poster. The poster text says that I am XX of the World Cup, and then use the poster text to remember a sentence to praise the user.

It's so simple. All posters that explode the circle of friends praise the users themselves. For example, two posters, one saying "I'm stupid, I'm ugly"; One said, "The test shows that my IQ is expected to win the Nobel Prize in 10 years.". Which do you prefer to share?

Why is this activity easy to share? Because the user himself sent a message in his circle of friends. My IQ is very high. If I want to win the Nobel Prize, I will be scolded. But in the name of your product, you can boast that users are such people, and users are naturally willing to share.

Suggestion:

1. It is better for users to fill in multiple-choice questions. Try not to let users fill in open-ended questions. The cost for users will be higher. At the same time, some brands use this activity to collect user data. Therefore, the suggested questions are multiple-choice questions, which can avoid suspicion of collecting data and reduce the risk of activities.

2. Is there any algorithm for generating answers for users after completing multiple choice questions? No, list several multiple-choice questions in the activity, and then prepare the last 10 questions or less if you praise the user. Then random. No user will beat the accuracy of your test, which is entertainment. It's OK to make users happy.

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