Little Red Book Operation

According to the Research Report on the Development of Online Audiovisual in China (2024), nearly 40% of users often watch short dramas, accounting for more than variety shows. During the hot discussion on the whole network, how did the short plays respond to Little Red Book? What are the opportunities for brand marketing?

Introduction Traces to the source of the hot topic of Little Red Book, how the brand finds the source of the trend and works accurately! In the first quarter of 2024, Xiaohongshu platform "manual" notes and other related notes, compared with 2023, the total number of business notes

The 7-day numbering method of Little Red Book can be consulted by students who have done Little Red Book

What should be the tone of brand marketing in Little Red Book? How does the brand communicate with Xiaohongshu users? What kind of content can enter the hearts of Xiaohongshu users?

Introduction Recently, an account named @ Girls' Independence Plan released its first work on Little Red Book on February 29 this year. In the next 40 days, the account successively released 16 more works, and the number of fans has reached 30W+. So the rapid rise of

In this issue, Qiangua will deconstruct the popular content of "fashion of the hour" and help the brand open the perspective of differentiated marketing around the user characteristics.

"H2H (human to human)" means "person to person marketing". It emphasizes the importance of interpersonal interaction and emotional connection in business activities. This concept believes that the consumer is not only an indifferent and rational economic entity, but also an individual with emotions, values and interpersonal relationships.

Author: Retain Midea Digital ㊙️ When we first started as bloggers, we should not only publish notes with high-quality content, but also pay attention to the timing of note publishing: D ✨ Because the activity of target users in different fields is different in different time periods, we need to find

Analyze the aspects and needs of different groups of people, help the brand to understand the current and future consumer and market trends, provide strategic direction for brand marketing, and achieve accurate touch and efficient communication.

Introduction Recently, a bowl of Malatang has made Tianshui, Gansu the top of many people's travel plans. Diners from all over the country are willing to queue up for 5 or 6 hours to rush to a "Malatang appointment". Thousand melon data, the browsing volume has broken 500W in the past 30 days, and the growth is rapid. Figure

In order to gain insight into the content creation trend and brand marketing strategy of Little Red Book platform, New Red launched the monthly list in March, starting with creators, brands and hot search words, to provide reference for practitioners.

In recent years, an aesthetic style called "core" has quietly emerged, driving waves of Internet boom. We are familiar with the retro style and daddy style. What is "core"? How to use the brand? With the help of small red book data analysis and content insight, dig

In 2024, grass planting has changed from a "marketing method" to a "market choice".

Have you ever had the following puzzles? Open the home page of Little Red Book to recommend. It seems that algorithm education has become a mature information cocoon room. If you want to find the next hot spot, you have to worry about one leaf to block your eyes; Looking at the hot words in the search box, I am worried that I cannot grasp the topic lifeline behind the hot words, and it is difficult to skim through the surface

In March 2024, what hot topics will appear on the popular track of Little Red Book? How can the brand and talent correctly rub off the hot spots?

Data insight into fashion trends and keen grasp of flow outlets. In this issue, Qiangua shares with you the eight hot topics of the recent Little Red Book, taking you to see the hot spots, follow the hot spots, and take advantage of the hot trend, to provide you with a vane for the marketing layout of Little Red Book.

In order to gain insight into the content creation trend and brand marketing strategy of the Little Red Book platform, New Red launched the monthly list in February, and analyzed the monthly list data from the aspects of creators, brands and hot search words to provide reference for practitioners. The following is an analysis of some of the lists in February. I want to see more industry lists

Breaking off relatives, electronic relatives, and self support... trend insight and consumption thinking behind the hot Internet phenomenon.