Little Red Book Operation
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Liu Run: Can Xiaohongshu's "lifestyle e-commerce" help me make money? Two days ago (July 22), Xiao Hongshu's COO Conan and economist Xue Zhaofeng had a conversation. Talk to Mr. Xue. So I looked at it carefully. I found this conversation very interesting. If you are interested, you can also have a look. In this conversation, Conan said that if -
Hot Industry Briefing in the First Half of 2024 (Little Red Book Platform) Explore industry trends, category trends, and content ecology, and provide data support and direction foresight for brand insight into the marketing trend of Little Red Book in the second half of 2024. -
Hot spot interpretation | Looking forward to the trend of "county life" in Little Red Book The narrative of the county town returns to the public opinion. In this issue, Qiangua will further deconstruct the individual performance in the context of the "county town", help the brand to precipitate the user's mind and shape the competitiveness of the new era. -
88 Key Experiences of Playing Little Red Book Author of this article: Wu Zai Wa Wa Wa. The full text is divided into three categories. Some of them can learn from the operation of Little Red Book: 1. Platform Rules (1-34) 2. Operation (35-70) 3. Realization (71-88) -
The annual interaction volume has exceeded 100 million, and the research on the trend of new outlets for the flow of small red books Nowadays, a person's life has become more and more common. Thousand melon data shows that in the past year, the number of grass planting notes about "one person life" in Little Red Book exceeded one million, and the estimated interaction volume reached 100 million. The "one person" market is promising. In this issue, Qiangua will explore the -
Summary of violation words and violation types in Little Red Book (collect and eat ash) Summary of illegal words and types of violations in the Little Red Book (collect and eat ash) Relevant content: summary of illegal words and violations (collect and eat ash) -
Data analysis: Xiaohongshu emotional marketing, new grass planting code for young people Introduction With the approaching holiday, the cultural and tourism market is once again crowded. In Little Red Book, a topic named # My Life Should Be Wasted in This Place is quietly emerging. The number of visitors in the past 30 days has exceeded 1000 W, attracting many brands to stop and business notes frequently. Figure | -
Stealthy feeling, cat meme... capturing the flow of small red books (Q2) More and more people are eager to liberate their nature and gain free freedom and relaxation where there is no ceiling. -
22 cards teach you to operate your little red book (including knowledge map) There are seven categories, corresponding to 22 cards, and you can directly locate the part you are interested in to view the content. ① Understand the platform - what are the rules of Little Red Book platform? Including: detection rules, promotion note rules, recommendation rules, etc. ② Account positioning - -
Xiaohongshu 618 Dry Goods: Solving the Problem of Resumption after Large Promotion of Investment Qiangua launched 618 small red books to launch the strategy of re launch, helping the brand clarify the idea of re launch -
From the popularity of "Savage Rice", explore the trend of brand outdoor marketing | content analysis of small red books The trend of "wild eating" is gradually rising in Little Red Book, and young people are competing to be "?"? -
New instant explosive products? 2024 Little Red Book Golden Formula In this issue, Qiangua will further interpret the strategy of "new treasure products", and help the brand to promote more diversified growth possibilities. -
Enthusiastic people play? Data analysis of Little Red Book helps the brand explore the "drama essence" world "The world is a huge grass team". Our life is inclusive and all living beings act together. Everyone is the protagonist of his own life and the supporting actor of others' stories. Nowadays, there are endless discussions about "people design". If brands want to establish a connection with consumers, they must first -
Dialogue with the New Generation | How to Plant Grass in Little Red Book "Breaking the Dimension" In this issue, Qiangua leads the brand into the "multi universe" of young people through trend insight, reveals the communication path and grass planting rules between the brand and the new generation of people, and sees a broader market space in the future. -
Data analysis: Xiaohongshu is popular in clay, and has insight into the code of grass planting of the young generation Introduction Recently, a group of clay wind pictures generated by "AI clay filter" have been painted on the screen. The color of the healing system, the rough texture, and the characters with a bit of cute stupidity... overnight, the world seems to have been covered by Saturn -
Hot money making machine: five steps to understand the marketing moves of Little Red Book Small red book betting has become one of the hottest trends in brand marketing in recent years. In the first half of 2024, GUCCI, Peraya, Naturehall and other major brands will significantly increase their market influence by building Little Red Book IP; Such as Yunnan milk time-honored brand "Zhadian", Korean minority sunglasses F -
Slow scene, catch the "fast train" of Little Red Book marketing Trapped in a fast-paced life, people today are eager to "slow down". In recent years, the phenomenal content of the Little Red Book, such as "citywalk, sense of relaxation", is the performance. The "slow" scenes and people are constantly expanding, covering all walks of life. -
Life advice is popular. How to play with the new traffic password of Little Red Book? In this issue, Qiangua will dig deeply into the user needs behind the "persuasion" and help the brand win an efficient and high-quality dialogue with users. -
One article to understand: Little Red Book Knowledge Track Popular Content Creation Guide "Go to Baidu if you have something to do" has not become a thing of the past. "Little Red Book" has reached a consensus among young people first. -
Consumer insight: interaction breaks 2 billion! Illustrated Map of the Existing Situation of Migrant Workers From the perspective of "migrant workers", help the brand effectively talk to the current "young people in the workplace" -
Data analysis of Little Red Book: cat meme became popular and helped brand marketing easily! Introduction Recently, there is a kind of cat image with rough drawing, scribbling status and almost zero aggressiveness - collectively called cat meme, which has become popular on the Internet. The evil BGM and direct emotional expression have even become the emotional spokesperson of netizens. Thousands of melon data show that related -
Data analysis: Xiaohongshu's beauty economy prevails, helping the brand launch the 618 growth war! Food is the most important thing for people. For contemporary young people, "eating" is an important source of happiness in life. From milk tea, coffee, hot pot, to fat reduction meal, white rice, the small red book has emerged exquisite "beautiful rice" notes, which evokes people's curiosity about food, and also indicates that -
Xiaohongshu Ecological Industry Q2 Marketing Calendar Xiaohongshu Ecological Industry Q2 Marketing Calendar Click to view the big picture -
Research Report on the Health of Small Red Book "Crispy" Users According to the "Healthy China 2030" Planning Outline issued by the State Council, the market size of China's mass health industry is expected to reach 16 trillion yuan by 2030. -
Data analysis of Xiaohongshu hot words! Why does the enduring "sense of ritual" become a necessity for consumption? Modern young people: "They can't earn money, but they like to spend money to buy a sense of ceremony". In the current era of prudent consumption, "ritual consumption" has increased rather than decreased, and the relevant content of the Little Red Book platform has continued to be popular, becoming a key word for brand fans. Users of this Little Red Book are enthusiastic about "sense of ceremony" -
Data analysis: from dopamine to peppermint mambo, Little Red Book's insight into summer mood trend Introduction At the beginning of May, summer marketing kicked off. Taking stock of the cases of brand going out of business in recent two years, the foothold of summer marketing is changing from providing functionality to rendering emotions. In 2023, all the suns under Jiaoxia will link sun protection with scenery and mountains and rivers, and reposition sun protection -
Short play, exploring new opportunities for content marketing of Little Red Book According to the Research Report on the Development of Online Audiovisual in China (2024), nearly 40% of users often watch short dramas, accounting for more than variety shows. During the hot discussion on the whole network, how did the short plays respond to Little Red Book? What are the opportunities for brand marketing? -
Data analysis: Browsing more than 10 billion yuan and gaining insight into popular topics Introduction Traces to the source of the hot topic of Little Red Book, how the brand finds the source of the trend and works accurately! In the first quarter of 2024, Xiaohongshu platform "manual" notes and other related notes, compared with 2023, the total number of business notes -
The 7-day numbering method of Little Red Book is worth learning The 7-day numbering method of Little Red Book can be consulted by students who have done Little Red Book -
From "grand narrative" to "life narrative", the "correct posture" of Xiaohongshu brand grass planting What should be the tone of brand marketing in Little Red Book? How does the brand communicate with Xiaohongshu users? What kind of content can enter the hearts of Xiaohongshu users? -
Data analysis: 17 notes have gained more than 300000 fans, and the content of popular books has been revealed Introduction Recently, an account named @ Girls' Independence Plan released its first work on Little Red Book on February 29 this year. In the next 40 days, the account successively released 16 more works, and the number of fans has reached 30W+. So the rapid rise of -
New idea of grass planting: tap into diversified resonance of brand grass planting In this issue, Qiangua will deconstruct the popular content of "fashion of the hour" and help the brand open the perspective of differentiated marketing around the user characteristics. -
Xiaohongshu marketing methodology: how to play H2H marketing when users' consumption path is extended? "H2H (human to human)" means "person to person marketing". It emphasizes the importance of interpersonal interaction and emotional connection in business activities. This concept believes that the consumer is not only an indifferent and rational economic entity, but also an individual with emotions, values and interpersonal relationships. -
The golden time for Xiaohongshu to take notes&topic selection suggestions&common tools Author: Retain Midea Digital ㊙️ When we first started as bloggers, we should not only publish notes with high-quality content, but also pay attention to the timing of note publishing: D ✨ Because the activity of target users in different fields is different in different time periods, we need to find -
(Little Red Book Platform) 2024 User Profile Insight Report Analyze the aspects and needs of different groups of people, help the brand to understand the current and future consumer and market trends, provide strategic direction for brand marketing, and achieve accurate touch and efficient communication.