Little Red Book Operation
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The exposure data of Little Red Book exceeds 20 million, and the cultural needs of users can be seen from the "museum craze" Introduction Recently, a short film about cultural relics, Escape from the British Museum, became popular. The creators and notes of the short film on the Little Red Book have also received more than 500000 fans, more than one million interactions and more than ten million exposures, and made it to the top of the talent list, with considerable popularity. As we get closer -
This is the core of the key step of brand building explosive products! As Internet users reach the top, traffic becomes more and more precious. How to build a popular product with the help of Little Red Book to gain greater market share and brand influence has become a problem for all brands. Today, we will combine two successful cases and propose from the product highlights -
Data analysis: A guide to building Xiaohongshu brand "empathy" The introduction is "where to go back and forth." "Do you want to take me back to China?" On August 30, bloggers "Pancake Fruit Boy" and "Summer Sister" released their own short play "Escape from the British Museum", which tells the story of a jade pot escaping from the British Museum to find the way back to China -
Little Red Book data insight into the coming tide of "light health care", when health care becomes a lifestyle The topic soared 158%! Traditional Chinese medicine tea is more suitable for Chinese babies? What is the trend of young people's "light health" behind the "Chinese medicine shop grasping sour plum soup"? -
Exclusive interview with the pioneer of grass planting in Xiaohongshu live broadcast • Account development Interview notes: Since 2023, Xiaohongshu's e-commerce has taken frequent actions, and live streaming with goods has become an important field of brand marketing. In the face of the sudden increase in competitive pressure, how to adapt to the current rules of the game and release greater commercial potential has become a difficult problem to be solved after most brands enter the market. -
Little Red Book hides the topic of hot money! The monthly growth rate is 169.07%, and there are three ways to play data perspective What's the hottest thing in Little Red Book? delicious food? Style? Beauty? I don't know if you have noticed that there is another topic that can be called hidden treasure topic - # handcraft #. The number of visitors has reached 10 billion, no less than other vertical topics, and the adaptability is extremely high. All major brands of food, clothing, housing and transportation can -
Ignite millions of traffic, Little Red Book: a new way to plant grass in autumn and winter of 2023 This summer, "dopamine" is popular all over the Internet. Now in autumn, a wind called "Maillard" is coming... It seems like a "new top" posture.
How to catch this new trend? This issue of Qiangua will focus on "Maillard", the next popular content in Little Red Book, analyze notes and underlying logic, and help brand insight and operational layout. -
How to make the notes of Xiaohongshu's millions of hits? In a short period of time, "phenomenal communication" was achieved on the screen, and more than one million notes were praised -
The trend report of small red books with low popularity is a must read for small red books! Deep disassembly of 1000+popular notes, taking you to create a small red book with low popularity -
Topic browsing increased by 33.5%, and Xiaohongshu's data insight decrypted young people's new reverse consumption This year, young people seem to be particularly "nostalgic". On the occasion that only the elderly once appeared, a large number of young people poured into the scene. The two groups of people who seemed to be very different in age, but were "the same frequency" regardless of age? Wearing shoes for the elderly, going to the university for the elderly... Young people start the elderly mode and put on foot strength -
Young consumption opens the old model? Data analysis of Little Red Book and exploration of future consumption trend This year, young people seem to be particularly "nostalgic". On the occasion that only the elderly once appeared, a large number of young people poured into the scene. The two groups of people who seemed to be very different in age, but were "the same frequency" regardless of age? Wearing shoes for the elderly, going to the university for the elderly... Young people start the elderly mode and put on foot strength -
Data analysis: Xiaohongshu's grass planting tips in the second half of 2023 Introduction Recently, the tea industry has been very lively, and the two brands that can't compete with each other, namely, Mixue Ice City and Ruixing, have also set up the CP. Beverage industry: IP chaos becomes the traffic code. On August 25, the new cartoon of the Snow City was launched, and Snow King chose -
Top 10 Little Red Book Hot Words List! How can brands keep up with the seasonal trend when the wind blows in early autumn? Did you drink the first milk tea in autumn? Unconsciously, autumn comes. Seasonal rotation, followed by changing consumer demand. At present, the major social media have gradually started discussions about autumn. How should brands layout their content in the new season? In this issue, we will discuss the data and internal -
Xiaohongshu's live broadcast business has made rapid progress. How can we find the right entry direction? At the "E-commerce Live Fashion Partner Conference" held this year, Xiaohongshu released a set of data: in 2022, the number of Xiaohongshu's e-commerce live broadcast anchors increased by 337% year on year, and the number of platform live broadcasts increased by 214% year on year. -
Data analysis of Little Red Book: how to take advantage of hot IP to create popular notes Introduction As one of the rising parts of Little Red Book, the emergence of many "blockbuster" films and movies this summer has greatly stimulated the community users to maintain their desire to publish, increased the willingness of users to fragmented expression, and stimulated the activity of Little Red Book community content. Little Red Book -
Data analysis of Little Red Book: insight into the topic password of explosive articles from the change of young consumption view Introduction Recently, # Chinese people will wake up once they are over 20 years old # has become a hot word on the social media platform... The spirit of contemporary young people gradually shows the characteristics of "early age" with the growth of age. Those activities that once thought only the elderly would enjoy have become years -
Hot topic of Little Red Book | The increase of interaction exceeds one million! One click to unlock the correct posture for hot pursuit! In August, what hot topics appeared in the three popular tracks of Little Red Book Cosmetics, Mothers and Babies, and Food? How can the brand and talent correctly rub off the hot spots? For this content, the editor will present a list of popular topics in the Little Red Book for everyone, providing a multi-dimensional data reference for everyone's content creation. -
Ten models that must be mastered in the little red book Take 10 models. Source: Sweet potato and tangerine