Film and television asQuotations from Chairman Mao ZedongAs one of the rising parts of the "Red Book", the emergence of many "blockbuster" movies and TV programs this summer has greatly stimulated the community users to maintain their publishing desire, increased the willingness of users to fragmented expression, and stimulated the activity of the content of the Little Red Book community.The unique community characteristics of Little Red Book make the film and television works produce more diversified/innovative content in addition to explanation.According to Qiangua data, the recently popular film "Goddess" has driven the spread of # business Yin language #.
1、 Deconstruction of popular movies
1. Goddess: Business Yin Language
With "Gods" as the representative, the film is hot, among which business Yin Yu has become the presence of netizens, and many talented people have taken a share of the "flow" in the second innovation, while various interesting "peripheral" is also popular.In short, this is a carnival in which all the people join.
Figure | Thousand melon data topic analysis
2. Barbie: All age women
Barbie, which was recently released, has not only conventional copywriting, impressions and stills, but also clothing, co branding surroundings, hairstyle tutorials and so on.
At the same time, "female imperfection" has formed the film Barbie, which has been widely spread among people. There are many discussions about Barbie, the elderly, and her mother who skates with Barbie, and so on. They have gained much more interaction than other notes of the expert.
Figure | Little Red Book
3. Best seller: Crazy
Do you still remember the hit drama "Crazy Wind" at the beginning of the year?From the broadcast on January 14 to the grand finale on February 1, it has achieved both popularity and popularity.In addition, even Sun Tzu's Art of War and sister-in-law's earrings, which are held by villains in the play, have become hot commodities when the play is out of stock.
The Little Red Book platform combines the characteristics of the community and takes advantage of the hot IP to launch "sister-in-law makeup imitation", "sister-in-law clothing", and self created "chasing drama with details".
3、 Take advantage of industry insight
The female group is the main force to pursue the drama, and this kind of people is consistent with the group on the Little Red Book platform.As long as through the rational hot ip operation, we can find the fit point, and we can achieve the goal of "exploding" and "exploding".
1. Create "beauty loving" economy
For platform women, they have the natural gene of "seeking connection". As long as they can grasp the hot dramas in each period, they can launch makeup imitation and beauty changing topics related to clothing in conjunction with film and television characters.Film and television topic traffic superimposes the popular track to help the content circle.
Figure | Thousand melon data - popular notes
2. Take advantage of "outdoor" economy
Boiling tea around the stove, camping, cycling... In recent years, the outdoor economy has been in full swing, and travel, tourism, etc. have become the strong rising track of Little Red Book.At the end of the year, a "To the Windy Place" tour with fire in Dali.In this view, using the scenic spots in the play to dig down the activities of the minority can also create a topic like "city walk" and speed up the birth of popular articles.
Figure | Thousand melon data
summary
Film based content sharing may capture more user traffic in the future.
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