As an unfailing creative direction, the food track has differentiated into tutorials, evaluation, shop exploration and other vertical contents
In recent years, pan entertainment content has become popular on various We Media platforms. With the maturity of the platform ecology, the head traffic is more difficult to shake. In order to obtain better communication data, we need to find more space for development.
At this time, the advantages of vertical accounts will be revealed, not only to avoid fierce competition, but also to obtain more accurate traffic.
As an unfailing creative direction, the food track,Differentiate into tutorials, evaluation and shop explorationContent of the vertical category, according to Xinhong"Red Man Search"It shows that many excellent creators have emerged in various subdivisions. Today, we will select several typical accounts and analyze their content creation skills.
You can go to the official website of New Red Data if you want to get more ideas on notes of popular fundssee.
Huang Daxian's Convenience Diary
Seeking opportunities at the fine track
from@Huang Daxian's Convenience DiaryIt can be seen from her name that she is a blogger dedicated to making bento, which has accumulated so far60.91w fans, observeoperateData, account number in recent 30 daysA total of 6 videos were released and 1.78w likes were obtained，Estimated number of readings exceeds 40w。
▲ New Red - Red Person Search - Data Overview
As a vertical account, this account is targeted precisely,Mainly young women aged 18-24They choose "hot and sour shredded potatoes, green pepper stuffed meat"Easy to operate and affordable dishes, in line with the expectations of the target population.
▲ New Red - Red Person Search - Note List
The "cost 8.9" with the best short-term effect💰｜Adhere to the 134th day of taking food to work ", present the cooking steps of" green pepper fermented meat and sweet and sour crispy tofu ", accompanied by simple and straightforward oral explanations,Clearly show the cooking points, so that the video can be copiedMore than 1w+likes, 5305 collections。
In fact, this kind of video does not need too much creativity and video language, and it is loved by many professionals by relying on accurate positioning.
One of the reasons why accounts can continue to attract attention is thatProvide solid dry goods, target users get useful content for themselves;On the other hand, bloggers have rich and detailed video tutorials, which are easy to attract users to collect.
Snack Girl Crisps
Sincerely share and get high attention
Close up of the original picture on the cover, without too many filters and fancy words, can attract a large number of users to watch when taking photos, and the blogger of Xiaohongshu snacks@Snack Girl CrispsPublished in recent 30 days31 video notes, with high update frequency, notesEstimated number of reading is 69.38w。
▲ New Red - Red Person Search - Data Overview
Look back@Snack Girl CrispsIn the past, we can find that bloggers often use slightly exaggerated words such as "too successful", "super delicious", and "blowing",Mobilize users' emotions；againClose up of matching product detailsTo achieve strong grass planting effect.
▲ New Red - Red Person Search - Note List
In fact, the main reason why these contents become popularIt makes users feel the atmosphere of true sharing。
Taking "This online candy shopping is really successful,The main idea is to be authentic and conform to the tone of Xiaohongshu platform.
▲ Xiaohong Bookblog main page
It is relatively difficult to establish fan stickiness for such unseen and invisible snack bloggers, butLow cost, fast start, large audience baseAs long as you carefully select products, operate your account for a long time, and maintain sincere feedback, there is still a possibility of development in Xiaohongshu Food District.
Liang Tianzi's daily life
Extremely strong human creativity
I believe that everyone's childhood will have a complex of small shops. We envy the variety of snacks and toys,@Liang Tianzi's daily lifeWith the theme of "what is the experience of opening a supermarket at home", we have created many popular notes in the past 30 days.
When observing his works, the important factors that can explode fire areStrong creation of account positioning and staffing, giving users a fresh sense of experience.
Every video,@Liang Tianzi's daily lifeThey will sneak into the snack bar at home at night after their parents fall asleep, load a tray full of food, and take it back to the room, where there are instant noodles, snacks and drinks.
She will take all kinds of raw materials and seasonings to make fried string, seafood platter and other foods, and show her cooking skills to everyone;After the food is put on the plate, Liang Tianzi starts the late night poisoning mode,Crisp and delicious food, many people cried.
▲ Xiaohong Bookblog main page
This account has only been published in the past 30 days3 works，Estimated number of readings exceeds 200w"What is the experience of keeping a thief at home" released on March 31Like 6.21wThe two commercial videos cooperated with "Master Kang" and "Joy" also obtained good data.
▲ New Red - Red Person Search - Note List
As a head food blogger,@Liang Tianzi's daily lifeThe business content is very mature and good at passingFood innovation to display brand goodsFor content creators, the threshold for Xiaohongshu to realize is relatively low, and they want to get more opportunities,Need to continuously polish the content to attract traffic。
Vertical racetracks can give more traffic space to creators, but account operation inevitably faces problems such as content homogenization and user visual fatigue,Although there are clear and predictable realization paths, there are also many content scenariosHowever, it is still worth thinking about which track to enter.
If you want toHasUnderstand the creative trend of the industry, and learn the creative skills of hot money, please click to go to the official website of New Red Data to experience.
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