Qiangua Data 2021Q1Quotations from Chairman Mao ZedongbrandSelf operation&Shop broadcastMarketingReport, focusing on the application of the accurate drainage strategy, behavioral inertia and peak end law of Xiaohongshu brand private domain flow pool in brand shop broadcast, and providing in-depth insight into the notes of Xiaohongshu brand numberoperateAnd brand store broadcast marketing new trends.
Xiaohongshu brand marketing summary
Xiaohongshu brand shop broadcast is an important auxiliary way for brand promotion of GMV.Under the new store broadcast trend in 2021, brand merchants should pay attention to the following points:
The effective strategy to build a private domain traffic pool for the Little Red Book brand is to accurately drain tutorial notes, short videos and live broadcasts.
The store broadcast of Xiaohongshu brand has become the consensus of the market, and the regular live broadcast of fixed time (behavioral inertia) is conducive to improving the repurchase rate of users.
Grasp the whole process of live broadcast, and fully use the peak end law to achieve effective live broadcast control.
This article was submitted by Qiangua Data, which does not represent the position of Love Operation. If it is reproduced, please indicate the source:https://www.iyunying.org/operate/xiaohongshu/246547.html
