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According to the 2015 statistical bulletin of the Ministry of Industry and Information Technology, 3G/4G mobile broadband users have reached seven point eight five Billion Users, and still maintain a rapid growth. According to iResearch data, the number of users of China's live broadcast platform is up to 200 million ； -
Founder Securities predicts that by 2020, the size of the live broadcast market will be close to 60 billion Mobile live broadcast accounts for about half of the market, and the number of potential users and market space of online live broadcast is huge; 
2、 Various "live+" new modes are coming Live broadcast has experienced PC end show live broadcast, game live broadcast, mobile end live broadcast, and trend VR live broadcast. Today, the constant innovation in playing methods has become the "killer weapon" of whether the brand can earn enough attention, and various "live+" explorations are in full swing. Live broadcast+stars, amplify and superimpose brand value and publicity effect Live broadcast+e-commerce to create a high profile businessman Live broadcast+education, leading the industry application boom Live broadcast+tourism, making the scenic spots "dynamic" Live broadcast+Internet finance Live+medical …………
Live+star. On May 9, the whole process of interviewing popular student Li Yifeng was broadcast live on Youku Self Channel of ELLE Fashion Network. In 15 minutes, the number of fans watched reached 330000, and the number of fans pre purchased more than 7000 magazines. Live broadcast+e-commerce, on June 14, it was reported that the domestic jewelry brand Zhou Dasheng, together with Juhuasuan, Loulan Miyu, Baicaoji, etc., recently tested the water for live broadcast, and invited star Liu Yan to open the broadcast on Taobao Live Channel in the first phase, which converted 60000 orders that day. Live broadcast+tourism. In May, the cross platform cooperative fish fighting team went there. Wang Zulan and his wife witnessed a group wedding in Maldives, and the famous actor Yan Danchen went on the quantum cruise. The total number of live broadcast viewers was 4 million. Live broadcast+education is considered to be one of the most promising markets in the online live broadcast boom. The characteristics of the education industry make it quite "compatible" with live broadcast. According to relevant statistics, 60% of the top 10 vertical live broadcast platforms are educational live broadcast.
3、 The live broadcast is so hot, how to cut in is the right posture? Since the first half of this year, there have been many industry blockbusters case Behind the excellent data that keeps refreshing records, it actually shows that enterprises are launching live broadcasts Marketing The best posture of.
Operation article of last year and today
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