Recently I found a tall, small and freshStock speculationSoftware, product design is simple, the interface is fresh and delicate, and the most powerful thing is that stock trading is free of transaction costs.However, this product is only released in the United States, Canada and Australia, and China does not support it.
1、 About Robin Hood
A securities firm that provides US stock and ETF trading, 0 trading commission.Robinhood has no physical stores and uses the Internet operation mode to provide services only for users who trade through mobile devices.
Since its launch in December 2013, there have been 600000 registered users and 150000 customers.（We could not have done this without you all. Over 600,000 of you signed up for early access to Robinhood, and since launch, we’ve invited more than 150,000 people to sign up and create accounts.）
Here's a look at our daily trading volume in the three weeks since launch:
Robin Hood has raised $16 million from Snoop Dogg, Jared Leto, Andreessen Horowitz and other investors.
2015 plan: financing accounts, other order types, extended securities types, API transactions (Margin accounts,additional order types and securities, API access and more are all on the docket for 2015. ）
2、 Positioning
Mobile Internet
L Currently, only mobile platforms are supported, including iPhone, Android (beta) and Applewatch
L The process of registration and account opening is carried out using mobile apps
Users: young people, average age 27
L Less capital, more sensitive to commission
L Little investment experience, no professional investment knowledge, and will not use complex trading software
3、 Product
Function list
scene
function
Look at the market
Current price
Trend chart (without K line)
statistical information
Company Profile
Optional shares
Optional share list
Search for stocks
transaction
place order
Order List
share
Assets and positions
My assets, asset trend
Position information
According to the characteristics of target users (young, less assets, less investment experience), the core functions are selected without too many complex concepts, making the whole product very simple and easy to use, and easy to use for users without investment experience.
Illustration:
scene
function
Illustration
Look at the market
Current price
Trend chart (without K line)
statistical information
Company Profile
Optional shares
Optional share list
Search for stocks
transaction
place order
Order List
share
Position
My Assets
Position information
interactive
characteristic
L Simple market: no K line, no technical indicators, in line with the user's positioning
L Delicate details: stock price change animation, order submission link animation
L Social function: prompt to share after the order is submitted successfully
L Clear interaction: logic is clear, easy to understand, and each action corresponds to one response
L Highlight mobile terminals: mobile apps, applewatch.
L Visual design: highlight information display;Two styles, black and white.
