Focus on the growth indicators, how to build the growth model, and what must be done by the growth officer in the whole process.
Chapter II: Formulation of Growth Operation Plan
How to find Polaris indicators, build our growth model through Polaris indicators, and use various data to help us make growth decisions.
Chapter 3: User acquisition
The user only needs to grasp the formula that LTV is greater than CAC.The others are various resource provisioning processes.
Chapter 4: User Activation
What we need is not only user registration, but also key behaviors after user registration. Only by finding such key behaviors can we better activate users.
Chapter 5: User Retention
Compound interest can be saved for user retention. The more users retain, the more help our user growth will be.
Chapter 6: From Growing Hackers to Growing Teams
Growth is not the work of one person, but the work of a team. To build an efficient growth team, we should follow the path and focus on the future.
Chapter 7: Building an Efficient Growth Engine
Deeply understand the company's business model, find Polaris indicators, and build a growth model.Develop core growth goals, and find the focus areas at this stage through indicator decomposition
Chapter 8: Sino US Growth Expert Interview
User retention is the choice of most growth experts.Especially when the cost and difficulty of user acquisition are increasing year by year, retention is the top priority.
Appendix: Growth Skill Pyramid
Originated from WeChat official account（operateGrowth History) (ps: the public account has thisMind mappingShare)
