Zheng Kaiyao, the author, once worked in a game company listed on NASDAQ, and has done relevant work in operation and game planning. At present, he has started his own business as a campus community APP and is responsible for product operation. First, let's see what this structure chart means from the game perspective: 1. Funny

Last week, a girl added me to WeChat and asked me why the market cost was not less, and why the effect was not improved. As you all know, if you don't follow and forward my public account, I will not pass. But this is an exception, because there is a "W introduction" in the verification message of the sister. W is Baidu

In the Internet era, product competition is fierce, and product excellence is not equal to technology leadership. As Luo Zhenyu said, "The industrial era bears specific functions, and the Internet era bears interests and emotions." As Jobs said, "We are at the intersection of technology and humanity." Naturally, the function is

What should we do every day to operate? This is a topic that many friends have asked me. In fact, it's hard to explain the grievances of doing operations. But as Internet companies attach importance to operations (the most important thing is that they seem to have a high salary), many people begin to pay more attention to this

In the past two days, WeChat has once again occupied the top of the industry's heated discussion. First, an official "WeChat Story" H5 activity, coupled with Zhang Xiaolong's first public speech, has attracted more attention than ordinary products for phenomenal products. Before that, Zhang Xiaolong

When it comes to what user operations do, we may all have different opinions and have the courage to write about our own experience and experience of user operations. User operations are also very complicated, and different companies and products may be different. For example, I am an intelligent hardware product

Today's article is an inventory of the most common mistakes made by inexperienced marketing personnel. It is self-evident that marketing plays an important role in the development of enterprises. The problem is that many enterprises or marketing personnel are working in the wrong way. As a result, there is no

Yesterday, the children in the Internet circle were probably wiped out because his father, Mr. Zhang Xiaolong, went on the stage to talk about one-on-one crosstalk. I'll talk nonsense today. "Official without deletion" What ghost?! I think many people have seen this in their circle of friends

At any time, content is the core. But a good article needs a more attractive title. Only in this way can more readers come in and see such content. Just as there is no outstanding appearance, it is undoubtedly very difficult to want the other party to go deep into the heart

Many people know that WeChat is developing a product called "Application ID". Many people do not know that Baidu's App Link agreement was just released last week. If you don't know what the app number is, you can use the App link to

After the last article (link: want to play with community and community operations? After reading these six sentences, users will not be silent), many people asked me about pulling users. In fact, this topic is very big. I can't express it completely in just a few thousand words. I have to share it specially. So

For the Internet industry, there will be many traditional ways to guide app traffic, such as advertising and application market. In recent years, many applications have grown rapidly through micro film and social media communication. The spread of Momo's early rise is to gain large-scale popularity through MacSui's micro film implantation

According to official WeChat data, the number of WeChat official accounts has exceeded 10 million, and is increasing at a rate of 15000 every day. There are still new start-ups entering the market, and they are looking forward to doing so. The public account must be done? What should I do? This article comes from senior content operators

The Internet conference held in Wuzhen has just passed. Today, when everyone is optimistic about the Internet, we have to face a problem - the competition for App promotion is becoming increasingly fierce! Recently, I chatted with some friends and deeply realized the transformation of traditional industries into Internet products and the promotion of products in the middle and later stages

According to the data released by CNNIC, as of July 2015, there were 3.57 million websites and 500000+apps in China. The Internet industry is also facing huge competition. The division of product operation cycle is formally divided into: seed

About the author: Mira, head of the new media for classic car raising. From 0 to 1, a team was formed to build a new media channel (WeChat, today's headlines, a little information) for classic car maintenance. At present, the fans of the vertical enterprise service account classic car maintenance WeChat owners have exceeded 100w, ranking Zhejiang Auto 1 -

Nowadays, many websites and APPs have made great efforts on the landing page, precisely because the landing page is a direct access to user growth. Therefore, if you want to improve the conversion rate of users, it is better to design a login page first. Professional A/B test can control a single variable, and test the login page

The boss asked you to operate your own enterprise WeChat to 1 million fans. You are underestimating it in your heart. It's too difficult for 1 million fans! The article shared today comes from Zou Mang, the head of LinkedIn new media, who is in charge of "LinkedIn China"

Baidu series APP promotion is mainly divided into two channels: mobile search and Chunhua 1) Baidu mobile search promotion, also known as SEM, is commonly known as "keyword auction", and the advertising system is called "wireless Phoenix Nest", which is a relatively accurate effect marketing platform (Want to launch only the wireless terminal

This chapter is based on the summary of the content of the advanced chapter of Operation from scratch by Zhang Liang, an operation guru. It is full of dry goods. Thank you for taking it away

Xu Jinsheng, CEO of PU Pocket Campus, Jiangsu Youth Entrepreneurship Star, Suzhou Entrepreneurship and Employment Mentor, winner of the first prize of Suzhou Canglang District Innovation and Entrepreneurship Competition, one of the top ten people who "touched Canglang" in Suzhou, and a leader in innovation and entrepreneurship in Suzhou Industrial Park. Q: Please Jane

Recently, I participated in the requirement discussion and design review of the revision project of the home page of the App. Here I will sort out some of my views on the home page revision. The core idea is that home page design should distinguish between content consumption and channel diversion. Base

It is analyzed from the following points: First, what is a sense of surprise? 2、 Who am I (role)? 3、 Intelligent scene (scene)? 4、 How to satisfy the sense of surprise (path)? First: What is a sense of surprise? Wow, this is the feeling I want, in line with the state of mind, resonance

I used to compare love with work in some questions of Zhihu, such as: how to enter an industry that is not my major? Answer: Have you ever been in love? You think a girl is very nice and likes her very much. How will you go with her until you grow old

Author: Rui Xi, a former Alibaba operator, is now the head of the owner's app market. Previously, when you were in the Tmall Marketing Department, only you had good ideas and various resources. But in a startup company, you should not only have a good idea, but also spend small money to do big things, even not

Foreword The goal of interaction design is to let users get the ultimate user experience. However, in many use scenarios, the experience of the product is unpredictable and cannot be taken care of using conventional design methods. It's like going out in traffic jam or traveling in bad weather. This happens

Event preparation invited guests to edit event posters; Activity copywriting editor; The event is co hosted and the media contact is released synchronously; The application form name+phone+WeChat should be printed out. Other contents of the application form should not be set up

We often talk about operations. In fact, if we want to subdivide operations, there will be many kinds of operations, such as user operations, product operations, market operations, content operations, activity operations, community operations, and so on... Basically, they will be fine tuned according to the company's business forms, but the overall words are different

[Abstract] If someone wants to develop a product, the first step is what to do. Anyone who wants to find an entrepreneur can probably answer, "the simplest and feasible product". It refers to "a package that contains some of the most basic attributes of the product, so that it can be deployed adequately". This

Now, let's ask the operation dogs: what's the difference between operation, marketing and planning? It is believed that 90% of people can't answer at once. After a few minutes of rapid thinking, they can say something about the difference between marketing and resources, operation and content, and planning and creativity. Tell the truth

There is a kind of community that only women can enter, and the totally closed management system does not allow any men to enter. Female users can not only have fun here, but also play with confidence. Recently, Brother Bird's Notes noticed that this community, which has been ranking high in the APP Store rankings for a long time

I always want to define a system for product operation, or summarize a methodology on how to do a good job in product operation, and the qualities that product operation needs to include. I have listened to many classes and searched for relevant information, but generally speaking about a certain segment of achievements for a specific product. Or some big guy said, good production

Todd Jackson used to be the product manager of Google Gmail project and also the product manager of Facebook News Feed project. As a senior product manager, he is now gorgeous and innovative

The "martial arts secrets" of APP marketing emerge in endlessly, but few of them can really help APP become the "peerless boutique" of mobile Internet "Wulin experts". In the view of Brother Bird, Tencent APP Bao's recently launched "micro download" function should definitely be among them. Brother Bird's "

Recently, I saw a message forwarded in the circle of friends, "A large number of WeChat groups have been acquired and interested parties have private conversations". As soon as WeChat groups can be transferred as administrators, a group of people saw the business opportunity and hoped to make it large-scale and commercial. The product form of the community, from the earliest BBS, QQ group to

The number of front-line Internet enterprises is small and the threshold is high. With the encouragement of capital, there are more and more start-ups. I believe there are quite a few people who are operating in start-ups like me. The code point is "the right attitude for start-ups to operate", which should be very meaningful. Use "Zero Low Attitude