Data analysis involves business analysis thinking and understanding of business. Most of the time, thinking is not sound enough, or there is no way to analyze. In fact, we can use the learning of thinking models to improve the success of analysis. 1、 Porter's Five Competitiveness Models

The report shows that as of December 2018, the number of domestic daily active users of Ditto has exceeded 250 million, and the number of domestic monthly active users has exceeded 500 million.

The common methods of data analysis using data mining include classification, regression analysis, clustering, association rules, characteristics, change and deviation analysis, Web page mining, etc. They mine data from different perspectives.

When analyzing a product, we should focus on three items: users, needs and data.

2018 is the first year that Martech landed in China. Can 2019 become a new turning point? 99click helps us to analyze Martech's development and differences in China.

2018 New Media Trend Report: Half seawater, half flame.

Data is an asset. For online brand promotion, the value of data is reflected in depicting the current situation of promotion, presenting promotion problems, helping solve problems, and guiding promotion strategy planning.

Although the four elements of time, place, event and person will derive a lot of relevant content with the development of technology, from the perspective of marketing, the overall routine will not change. Therefore, scenario based data has come to the age of scenario based marketing 3.0.

Renren has made the final contribution to Renren Company. A generation of youth memories were sold for $20 million.

With the development of the Internet and the complexity of business logic, data analysis becomes more and more important. The analysis of data can effectively avoid the confusion of logic and prevent unclear logic and wrong judgment in complicated business understanding.

All enterprises aim to make profits, and the formulation of product prices and marketing strategies is an indispensable and important factor in the process of gaining profits.

There is a folk proverb that "only by fighting unprepared battles can we be invincible". Are the sellers ready for the Double 11 less than a week away? Only when you make a decision can you make a move. How can online e-commerce do well in festival promotions? 99click accompanies everyone to prepare for the Double 11, for everyone

Here are 10 brands worth seeing how Halloween can make use of pumpkins, ghosts and scary elements and perfectly integrate them with brands or products.

The tags of user profiles are generally obtained in two forms, based on the existing data or certain rules. The number of lost tags and the number from today are both. The other is to calculate the probability model based on the existing data, which will use machine learning and data mining.

In the early morning of October 9, Xiao Shanglue, the founder and CEO of Yunji, issued an internal letter to all users of Yunji. In the letter, Xiao Shanglue said that the gathering is facing a period of transformation from social e-commerce to member e-commerce. The open letter said that although the social e-commerce represented by the gathering was once e-commerce

The poor quality of web pages not only affects the traffic and conversion rate of websites, but also affects the collection and ranking of websites. Therefore, it is particularly important to analyze the quality of web pages.

The emergence of the hot map has solved the problem of difficult sales and made marketing easier!

The nine information flow advertising optimization strategies are well used, and the KPI will not be completed.

When we use search engines to search for information, there is no doubt about the key to selecting keywords. Correct analysis and processing of keywords is an inevitable prerequisite to improve the satisfaction of search results. The best choice of keywords is: more searches and less competition, which is also the core requirement. So

This year's World Cup has successfully ended. Many years later, when you look back on this year's World Cup in Russia, you will surely remember the sentence "China has gone to all but football". Behind the unprecedented enthusiasm is the urgent need of Chinese enterprises to take advantage of the World Cup marketing to achieve greater communication volume and enhance brand value.

Look at how Wang Laoji, who once lagged behind Jia Duobao in marketing, has accumulated a lot

What should be the next step of the O2O business model?

Demand analysis is the process from user demand to product demand.

Brand promotion can not only improve the popularity, influence and reputation of the enterprise, but also help the product get better positioning and marketing from some aspects, and increase the transformation volume to create the brand characteristics of the enterprise.

In sports, science and technology play an important role both on and off the field. Especially in the field of big data collection and analysis, the data around athletes' performance and physiological characteristics are particularly important. These data are monitored at any time to improve the performance of the competition. In fact, in sports such as football, big data such as athletes' activities, heart rate, physical condition and field position are collected and monitored for the improvement of competition strategies.

How to improve sales is a problem that e-commerce people think about every day. To this end, e-commerce has created a variety of e-commerce days, and launched various promotional activities continuously to capture the eyes of users, attract users to buy goods, and achieve the purpose of improving sales.

However, not all promotional activities can achieve the expected results, but some businesses are good at capturing users' consumption behavior. In addition to promoting the main products, they also tie in some commodities related to the products, which not only improves sales, but also improves the user experience, which can be said to kill two birds with one stone. How is it realized? This issue will talk about how to improve sales through the smart product recommendation system.

When the product is ready, the advertising is done, the channel is selected, the budget is available, but the advertising effect is not good enough. At this time, people usually go to discuss whether the product is not good enough, the advertising optimization is not in place, and the channel is problematic? But in fact, the most important issue is the entire advertising process

Account optimization refers to the process of constantly improving the promotion effect by changing the key elements in the promotion (budget, time period, material, bid, landing page, etc.). The three important stages in the promotion are: gaining exposure opportunities; Win customer clicks; Get transformed.

In 618, the traffic of traditional e-commerce platforms plummeted, but WeChat applets frequently made contributions. How to build a cross channel marketing ecosystem is the top priority for every e-commerce company

Although the four elements of time, place, event and person will derive a lot of relevant content with the development of technology, from the perspective of marketing, the overall routine will not change. Therefore, scenario based data has come to the era of scenario based marketing 2.0.

For brands, the festival is not only a platform, a carnival for businesses and consumers, but also an incubation of "IP".

The annual e-commerce war in the middle of 618 is coming. This year's 618 event seems to come earlier than in previous years. Since June, various social platforms have been on the screen, Among them, comprehensive e-commerce started a crazy "equipment competition" "The performance is eye-catching, but many vertical e-commerce companies have also joined the war to strongly disrupt Tmall and JD, and want to compete with comprehensive e-commerce companies for sales and orders. Vertical e-commerce companies want to successfully disrupt the large comprehensive e-commerce companies in the e-commerce war, which sounds very difficult, but they can give full play to their own advantages, do a good job in marketing operations, and divide into a larger market in the huge e-commerce market Share is not empty talk.

In this year's 618 e-commerce war, let's talk about vertical e-commerce.

Will the future e-commerce model be "social+e-commerce"?

Four characteristics and three trends, interpreting the 2017 China E-Commerce Report

If you want to gain benefits on the Internet, you can't do without traffic. For enterprises, if you want to gain benefits through websites, you can't do without traffic.