According to the Research Report on the Development of Online Audiovisual in China (2024), nearly 40% of users often watch short dramas, accounting for more than variety shows. During the hot discussion on the whole network, how did the short plays respond to Little Red Book? What are the opportunities for brand marketing?

In this issue, Qiangua will deconstruct the popular content of "fashion of the hour" and help the brand open the perspective of differentiated marketing around the user characteristics.

Analyze the aspects and needs of different groups of people, help the brand to understand the current and future consumer and market trends, provide strategic direction for brand marketing, and achieve accurate touch and efficient communication.

In 2024, grass planting has changed from a "marketing method" to a "market choice".

Data insight into fashion trends and keen grasp of flow outlets. In this issue, Qiangua shares with you the eight hot topics of the recent Little Red Book, taking you to see the hot spots, follow the hot spots, and take advantage of the hot trend, to provide you with a vane for the marketing layout of Little Red Book.

In this issue, Qiangua will help the brand find a new perspective of spring marketing through data analysis and trend deconstruction, and take advantage of the "good spring".

In the noisy 2023, in the face of surging social emotions, technological innovation and the change of popular trends, Qiangua defined the invisible main axis of 2024 as "true temperament", and put aside the macro narrative method to fall on humanistic care through "ten trends". Only warm marketing narrative can attract and influence people.

What will be new in 2024? In this issue, Qiangua deeply studies the marketing scene, hoping to help the brand to see the first opportunity and foresee the inspiration of the explosive scene.

Looking back to 2023, emotional hot spots frequently appear. Whether it's "metaphysics" or "dolphin gate", special forces tourism or citywalk, "crisp" college students or "southern potatoes"... the essence is optimistic expression under pressure, tirelessly seeking simple and certain happiness.

In Xiaohongshu, we welcome the era of co creation of consumers and activate the unlimited potential of brand marketing.

The Spring Festival, Valentine's Day and Women's Day are coming one after another, and the demand for gifts from users is growing, and gift marketing is about to usher in a high growth period!

Many brands have established more profound emotional links with users by virtue of excellent joint marketing. Qiangua will lead you to review the 23 years of cases that have hit the public's preferences, triggered the popularity of social media platforms, and predict the new trend of co branding in 2024.

Thousand melon data shows that the business notes related to "ice and snow" in Little Red Book increased by 649.84% year on year. In this issue, Qiangua will start from the "ice and snow+" scenario, explore diversified marketing methods, and jointly leverage the "golden mountain" to be excavated with the brand

To talk about the trend of strong rise this year, "New Chinese Style" must have a name!

Why is the once popular vlog no longer "beautiful"? Is the bonus period of vlog over? In this issue, Qiangua will deeply analyze the content marketing dilemma faced by vlog, and explore the solution behind it through case disassembly to bring more enlightenment to brand 2024 marketing.

Recently, "Princess Please..." has successfully broken the circle on the social media platform as a discourse template. Qiangua data research shows that the topic # Princess please get on the bus # has exceeded 100 million topic views in the past 90 days, and the note interaction has reached 200W+.

Today, the traditional five sense marketing of "seeing, listening, smelling, tasting, and touching" is constantly evolving. On the little red books, we often see the discussion atmosphere, sense of sophistication and other related content. It can be seen that both the way of communication between brands and young groups, and the style and tonality of the content community are gradually evolving.

Insight into the consumption trend under the new model of "cute economy", and explore how brands can tap new growth opportunities from the content.