The trend of "wild eating" is gradually rising in Little Red Book, and young people are competing to be "?"?

"Go to Baidu if you have something to do" has not become a thing of the past. "Little Red Book" has reached a consensus among young people first.

From the perspective of "migrant workers", help the brand effectively talk to the current "young people in the workplace"

What should be the tone of brand marketing in Little Red Book? How does the brand communicate with Xiaohongshu users? What kind of content can enter the hearts of Xiaohongshu users?

"H2H (human to human)" means "person to person marketing". It emphasizes the importance of interpersonal interaction and emotional connection in business activities. This concept believes that the consumer is not only an indifferent and rational economic entity, but also an individual with emotions, values and interpersonal relationships.

In March 2024, what hot topics will appear on the popular track of Little Red Book? How can the brand and talent correctly rub off the hot spots?

Breaking off relatives, electronic relatives, and self support... trend insight and consumption thinking behind the hot Internet phenomenon.

The upsurge of Loopy has not yet subsided, and the Japanese animation character chiikawa has come to the fore, slowly moving towards high traffic. In this issue, the editor will start from the hot topic of Little Red Book # chiikawa, and provide you with the methods of dismantling crowd portraits and planting brand grass through the data analysis tools of Little Red Book.

The "plan" of a year lies in spring. Spring marketing is the first horn of brand marketing.

Users are becoming more and more conscious, no longer "what the TV feeds, the audience will eat". They "resist" the content instilled by social media in their own way. What enlightenment does this change give us? How should brands understand users?

At the end of the year, there was a strong demand for gifts from users. Little Red Book launched the "gift season", and brands entered the market one after another. The number of online topic views exceeded 900 million in 18 days.

Ice and snow sports and ice and snow travel extend from the small circle and gradually become popular. Coincidentally in winter, how can brands use the "ice and snow craze" to do brand marketing on the Little Red Book?

Recently, the popular online "Princess Please" has become popular on the Internet. In the past 90 days, the number of notes related to "Princess Please XX" has reached 122200+in the Little Red Book, and the number of interactions has reached 20.46 million+.

On October 28, the second live broadcast of Yi Nengjing, the buyer of Xiaohong Bookbeauty, was watched by 1.66 million people. The average time for fans to watch it was 12 minutes and 52 seconds. Eleven international brands with low domestic volume sold out in the live broadcast room.

After the promotion of the Double 11 National Congress, how should the brand launch and resume the small red book experts? What kind of review can realize the iterative upgrading of brand marketing strategy?

Looking at the makeup trend in 2023, # pseudo plain makeup, # mama's natural makeup, # CleanMakeup, # boiled water makeup, # low saturation makeup, # freckle makeup... All kinds of makeup styles can not be separated from one key word - original sense.

Temple tour, citywalk, Zibo barbecue, special forces travel and other tourism related hot spots have become phenomenal topics and frequently hit the hot spot

In 2023, domestic tourism will be gradually liberalized, and the list of overseas tourism destinations will also be gradually "expanded". The trajectory of life will be corrected, and more and more people will restart their travel and experience life. At the same time, in just a few months, temple tour, city walk, Zibo barbecue, special forces

Boiled water makeup, visual cooling makeup, Asian Spice Girl makeup... Open the beauty section of Little Red Book, and you will find many such creative makeup hot words. These hot words can often break through the shackles of the original thinking, create new styles, become the trend hot words with an amazing growth rate, and create one category after another popular and trendy trends.

In the past year, the number of bloggers over 50 years old of Little Red Book has increased by more than 100% year on year. Compared with other social media platforms, what are the characteristics of Xiaohongshu's middle-aged and elderly bloggers?

Recently, the event of Li Jiaqi's "backbiting" audience in the live broadcast caused a huge online uproar, and the online public opinion showed a flood of indignation. Originally, this was an incident of improper remarks by webmasters that had become a commonplace. However, at the other end of the public opinion, bee flower is the leader

Contemporary young people fall in love with McDonald's "pauper set meal", like to drink 9.9 yuan of Ruixin freely, like to become a "food basket" with primary school students, like to buy leftover blind boxes sold at low prices, like to check the group purchase set meal before going out to eat, it seems that all the money saving techniques are familiar to him.

The topic soared 158%! Traditional Chinese medicine tea is more suitable for Chinese babies? What is the trend of young people's "light health" behind the "Chinese medicine shop grasping sour plum soup"?

In August, what are the hot topics in the three popular tracks of Little Red Book makeup, mother and baby, and food? How can the brand and talent correctly rub off the hot spots? For this content, the editor will present a list of popular topics in the Little Red Book for everyone, providing a multi-dimensional data reference for everyone's content creation.

"Stepping through all the pits of love, I want to hold an umbrella for girls". Recently, Little Red Book blogger @ Princess is made of flowers. She has attracted more than 900000 fans, and her popularity rate is as high as 96%. She was listed as the top one of the pink people in all the industries of Little Red Book in July. How did she do it? Do you have any tips? Can ordinary people learn?

Recently, a mysterious and enthusiastic group appeared in Little Red Book. They are often active in the help post comment area issued by various small store owners. They actively help the store owners to make suggestions, find ways to optimize the operation of the store, and successfully help the store turn losses into profits! Jianghu people call it Cloud Shareholder.

The hot summer has come, and the ice cream industry is known as the "king of the inner volume" of marketing. Brands have begun to show their skills and start the summer ice cream war in 2023. What new content trends have emerged this year? What brand marketing trends in the ice cream industry deserve attention? The author will take you to pay attention through the data analysis and content insight of Little Red Book.

With the awakening of the contemporary young people's blood, temple clocking, electronic wooden fish, crazy sayings "choose incense between making progress and going to work" are gradually emerging. A small editor observes that the recent lottery has become the new metaphysics of young people's belief, and a small trend of "giving gifts and scraping music" has arisen. The young people who are unable to move and who are lying on their backs are in need of spiritual massage and healing due to serious mental internal friction. The power of metaphysics provides "psychotherapy" for young people. This issue uses the data analysis tool of Little Red Book to see the contemporary young people's metaphysics rewards together with the editor.

The 1600 degree molten iron is thrown into the sky, and the sky is full of splendor in the dark. This fleeting heat and shock is the millennium inheritance of intangible cultural heritage stunts. Recently, the blogger @ Jiang Xunqian released a video about "beating iron flowers", and the popularity of Xiaohongshu rose by more than 30w, and the whole network rose

According to the data, more than 300 million people across the country have sleep disorders, which may bring new business opportunities to the consumer market. In this issue, the editor uses the data analysis tool of Little Red Book to bring new marketing inspiration to everyone. 1、 Sleep disorders are puzzling young people

On the little red book, there is no shortage of fashion trends. Recently, "hole shoes" have become popular in the little red book, and topics such as "hole shoes", "crocs" and "DIY hole shoes" have reached 260 million, 150 million and nearly 100 million views respectively. Many users shout "the cave door will last forever"

In the light and shadow, it is another year's graduation season. At the fingertips, those green years slip away quietly like a fleeting horse. Recently, the annual college entrance examination and college graduation came again, and it became a hot topic on various social media platforms; In this issue, we use Xiaohongshu data together with the editor

Recently, a new type of social relationship, "Tazi", has become a hot topic and is widely spread on social media. As of May 42, 2023, the number of views of the entry "Tazi" on the Little Red Book platform has reached 22.48+million times, and the notes published in the entry

The so-called "national trend" is generally "national style+trend". There are mainly two meanings: one is the gene of Chinese culture and tradition; Second, it can integrate the traditional culture with the current trends, making the products more fashionable. Before the first year of "Guochao", "Guochao" mostly means narrow sense

As we all know, Xiaohongshu, as a graphic app, video is not the focus of various brands, but in the top 10 of the [Real Time Popular Notebook List], there are nine video notes. Is video notes necessarily better than graphic? In this issue, the editor uses the data of Little Red Book to analyze the flat

618 is coming. At this time, the 618 promotion of major e-commerce platforms has entered the preparatory stage. With the steady recovery of the economy, this year, both e-commerce platforms and businesses of all sizes are looking forward to the 618 promotion to stimulate the consumption potential of most users