The invitation function is a very important and indispensable way for Internet products during the promotion period. This promotion method emphasizes sharing more. By letting old users invite potential users to share, new users are constantly attracted, thus expanding the user base of App products.

The design and development of App is only the first step, and the promotion and operation are obviously more important market pioneers. Without a successful operation promotion strategy, the development of App will be impossible. To put it bluntly, it is to find ways to let users come and stay.

There are many offline promotion channels, such as campus promotion, community promotion, shopping mall promotion, shopping mall promotion, industrial park/science park promotion, etc., among which campus promotion is one of the more effective offline promotion channels. So how should we push the App on campus?

In today's mobile Internet era, no app product can be without users. Users are the basis for the continuous creation of value of app products, and obtaining a large number of new users is an important prerequisite for its long-term survival and development. The purpose of rapid growth of users can be achieved through carefully planned App launch activities. This article mainly shares some key points that should be paid attention to in the planning of App launch activities.

As an app promotion operator, activity promotion is one of the most widely used promotion means in our work, while offline activity promotion of app is a way to directly target user groups

Inviting friends is a common way to promote innovation and vitality of App products. Many App products will invite friends to give prizes to achieve the fission growth of App.

Although the activity of using old users to draw new users has become more old-fashioned, this method can still bring a lot of traffic and users to the App, and it is possible to achieve user fission growth.

With the development of app development technology and the reduction of development costs, more and more Internet enterprises will develop their own apps. Now, when opening the iOS or Android app stores, we can see countless kinds of app applications. But the key to determining the development of apps is the acquisition of new users, that is, the promotion of new ones. Whether an app can gain the trust of users is the foundation of app development. This article shares the mainstream customer acquisition channels and methods of APP promotion, identifies target user groups, converts them into users of their own products, and realizes the rapid development of APP.

As its name implies, geo push means ground promotion, which is an effective way for app to attract customers. Compared with online promotion, geo push is a more direct customer acquisition method for user groups. Now the Internet dividend period has disappeared, traffic has been monopolized, and the original low-cost online promotion has become more and more costly. It is difficult to obtain user traffic for simple online promotion, and the direct push to users has become the way out for many App promotions. So what needs to be done to plan an App promotion activity?

In 2014, ASO gradually rose, and then went through the era of ranking 1.0, popular search 2.0, and now the cost remains high at 3.0;

In 2015, Guangdiantong, UC, Toutiao and other information flow advertisements broke out in an all-round way;

16. In 2017, with the strengthening of the mobile phone brand effect, the app store achieved curve overtaking;

For 18 years, "Double Micro and One Shake" and other head platforms continued to release traffic dividends;

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In recent years, the treacherous Internet market has generated many promotion channels. Here we summarize a relatively complete set of App promotion strategies. If your products and enterprises are in urgent need of expansion, you might as well stop and read carefully.

With the rapid development of mobile Internet, many APP products emerge at the historic moment. A variety of APPs appear and play an increasingly important role in people's daily life. However, so many APP products will further expand the competition in the APP industry. For the same function, there may be several or even dozens of different APPs competing with each other. Maybe your APP product has complete functions and is well made. But if your APP operation and promotion are not in place and the product is not familiar to the public, then the waiting for this APP will be a bleak end. Now let's talk about what APP operation and promotion personnel need to do after the launch of APP products.

With the continuous development of the APP industry, the development of the APP is only the first step. After that, the operation and promotion of the APP need to be carried out. This process needs to go through four steps: promoting innovation, retaining, promoting vitality, and revenue; APP is like a "star" that is constantly packaged and invested. It needs to constantly create "topics" to attract users, and support them through optimization and upgrading and a series of promotion activities. Otherwise, an APP will be eliminated from the market soon; Therefore, after the development of APP, how to operate and promote it becomes particularly important.

With the rapid development of the mobile Internet industry, the promotion channels of APP are becoming more and more diversified. However, for APP operators and promoters, the quality of channels is far more important than the quantity. Sometimes a hundred ordinary channels are not as effective as a single high-quality channel. Therefore, in the operation and promotion of APP, learning to select high-quality channels is undoubtedly a necessary skill.

With the rapid development of the mobile Internet industry, The promotion channels of APP are becoming more and more diversified, but for APP operation and promotion personnel, the quality of channels is far more important than the quantity. Sometimes, the effect of launching 100 ordinary channels is not as good as that of launching one high-quality channel. Therefore, learning to screen high-quality channels is undoubtedly a necessary skill in APP operation and promotion.