Introduction Traces to the source of the hot topic of Little Red Book, how the brand finds the source of the trend and works accurately! In the first quarter of 2024, Xiaohongshu platform "manual" notes and other related notes, compared with 2023, the total number of business notes

Introduction Recently, an account named @ Girls' Independence Plan released its first work on Little Red Book on February 29 this year. In the next 40 days, the account successively released 16 more works, and the number of fans has reached 30W+. So the rapid rise of

Introduction Recently, a bowl of Malatang has made Tianshui, Gansu the top of many people's travel plans. Diners from all over the country are willing to queue up for 5 or 6 hours to rush to a "Malatang appointment". Thousand melon data, the browsing volume has broken 500W in the past 30 days, and the growth is rapid. Figure

Introduction: Broken arm contraction, cost reduction and efficiency increase, and low demand and low prices are mutually causal...... At the beginning of business in 2024, there seems to be such a mediocre prediction of stagflation. How to break the situation in the face of gloomy predictions? Mastering the "life cycle" may have the effect of reversing the rejuvenation. Figure

The small red book of the introduction, "Challenge of New Year's Reform", has become a hot topic. This national carnival, called "Reform", has been constantly swiping the screen in social media for a while, and netizens have changed from "audience" to "participant". According to Qiangua data, the number of popular topics # explosive changes # has exceeded 600 million in recent 90 days

Introduction Before the Spring Festival is over, there will be a "big event" in the science and technology circle~It is reported that OpenAI has released Sora, an AI tool that generates video from text, and the effect is extremely realistic, breaking many records. The emergence of Sora has made the general artificial intelligence AG

Introduction The Spring Festival is less than a month away, and many brands are busy planning activities. Nowadays, young people become the main force of consumption during the Spring Festival. Knowing their hobbies is conducive to brand layout. For this reason, the Spring Festival Industry Trends 2024 released by Little Red Book provides us with a trend hole

At the end of the introduction, many institutions issued relevant reports, which mentioned that the alpha generation was officially coming. If brand marketing captures this new group of people and arranges content creation, the first thing to do is to understand their language. What is "eating grain"? "Millet" is the English word "good

Introduction The atmosphere of the New Year is getting stronger and stronger. We are ready to visit relatives and friends and give gifts for the holidays! According to the data of Qiangua, the popularity of "easy to buy ritual" is rising. As a new topic supported by the website, the number of views has exceeded 250 million and the number of notes has exceeded 200000 since November

Introduction Soft, timid and crying Jii, optimistic, cheerful and talkative Hatch, and free and unrestrained rabbit Usaki, who is always epileptic, form the main character trio of "Jiikawa" (ちいかわかわ, Chiikawa), and continue to lead the contemporary young people

Introduction The year 2023 will usher in the end, and the finale "Double Day" (Christmas and New Year's Day) will come. As a crucial node for merchants, how does the brand break out of the tight encirclement in the homogenized Little Red Book marketing activities, grab the public's attention with creativity, and tamp with content

Introduction Centering on the hot citywalk, Little Red Book launched a tour guide of the food market, and in the near future, the long-term IP "yo yo life"... In 2023, the offline scene will return to the brand vision. We can further think about how to go deep into the current life of young people and complete offline

Introduction Frisbee, cycling, camping... Nowadays, outdoor sports are increasingly loved by people. In recent years, following Frisbee and cycling, a fashionable outdoor sport has become more and more popular among young people. More and more young people are fishing in the pit

Introduction This year's Halloween is particularly different. The main theme is that everyone is crazy. No matter "Xiang Tai" comes in person, "that sister" opens wheat, "that Li is expensive" Yin and Yang, "Know the King" inspects, "Ann Bird" picks lotus, "stewardess Xiao Tong" dances your fork... All Saints

Introduction The Double 11 Promotion is coming. For most brands, there is a huge opportunity for traffic growth. Faced with the fierce competition of Xiaohongshu Grass Planting Platform, how should brands prepare in advance, master the marketing rhythm, and really grasp the traffic password? Next, let's make up one

Introduction In the past two days, Yu Wenliang, an audio and video blogger, has become very popular. In just ten days, the number of fans has exceeded the million mark, and the number is still soaring at the rate of 10000 per hour. Click on his home page, you will find that he is just a homely student at school, and the uploaded information is sparse and flat

Introduction The topic of Little Red Book # Don't disappoint the cultivation plan # went online, and the topic browsing volume in the past 30 days exceeded 5000 W, with a year-on-year growth of 418.19%. The data performance was good. Figure | Thousand melon data, what is not disappointing cultivation? Definition: To understand the meaning of "not disappointing"

The introduction is "where to go back and forth." "Do you want to take me back to China?" On August 30, bloggers "Pancake Fruit Boy" and "Summer Sister" released their own short play "Escape from the British Museum", which tells the story of a jade pot escaping from the British Museum to find the way back to China