Yaoguang Contributors
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How popular are people who understand the precision marketing of public accounts? Public Account Precision Marketing Case Practice - Hands on Teaching -
It's too easy to double the activity of the public account. What about precision marketing? Have you really refined the operation of WeChat public account? -
Enterprise WeChat Operation (II) - Precision Service: Marketing Case Practice Theoretical explanations without practice are all hooligans -
Enterprise WeChat Operation (I) - Have you used all these functions well Enterprise WeChat 3.0 release has opened many new functions, and people's attention to enterprise WeChat has risen rapidly. Many enterprises have also begun to test enterprise WeChat. After understanding how some enterprises operate enterprise WeChat, I want to ask, do you really -
How can you not use CDP, which is better than CRM system? The post CRM era is passing; The new CDP era is rising -
Data precision marketing application - 5-minute introduction manual Five minutes to teach you how to use big data simple applications for precision marketing -
Customer experience diagnosis, three steps! Diagnose customer experience, not only find problems and correct them in time, but also find surprises -
How to determine the KPI (performance) of user operation position? The KPI (performance) setting is reasonable, which can not only effectively measure the job value of the position, but also make employees have a sense of goal and improve work efficiency -
[CRM Annual Summary+Planning] Ta finally comes! Full of dry goods! -
How to improve SMS conversion rate (Part 2): SMS content and sending The last issue talked about the most important preparation for sending SMS: crowd screening skills. In this issue, we will continue to discuss the other four important elements of SMS marketing: copy content, sending time, sending channel, iterative optimization, to help you deeply optimize the effect of SMS marketing. -
How to improve SMS conversion rate? (I): Population screening As the standard configuration of e-commerce activity notification, how can SMS marketing achieve better results? From the perspective of crowd screening, this article analyzes and explores the screening logic and methods, and shares them with you. -
It's too late to look at the recall strategy of lost users This article introduces the value of recall lost users, the corresponding strategies and implementation paths of recall. -
Must read before promotion - user operation team building How can CRM operators quickly improve their own level? You need to learn this user operation team building strategy -
Do these six points well, and finally have an efficient meeting! I have seen too many long and inefficient meetings, and I hate them. I use my real experience to teach you how to hold meetings efficiently. -
How to promote membership activities? Is your design connected? Spend the least money and bring the greatest exposure. Do you want to learn such promotion methods for member activities??? -
This is the way to plan member activities! Starting from cases, vividly analyze the key elements of member activity planning -
Not so devoted to love: do a good job in customer care marketing Customer care marketing is worth taking the initiative to provide customers with additional services, special reminders, preferential benefits, etc. based on the customer shopping process and the relationship process between customers and the enterprise. In a word, it is the enterprise's love with customers with scientific thinking. In this article, the author started from the project practice and shared relevant knowledge about customer care in combination with cases. -
Quick Friends Guide - How can CRM keep new customers? Ten stages of all-round new customer maintenance to improve the retention rate of new customers -
Wanzi dry goods - the most comprehensive way to improve DSR (customer satisfaction) is here! The author uses the blood and tears he has spent four years on the tens of millions of customer platform to teach you how to effectively improve DSR (customer satisfaction) -
Is CRM really unable to transform potential customers? An excellent operator is one who understands the characteristics of potential customers and adopts effective strategies to guide and transform the final loyalty -
Code scanning rate increased by 4 times! This is what the DMs should do The single scan rate of your DM is less than 5%, and others can achieve 20%. Why??? -
The loyalty model of a customer whose real name is wrong: L=∑ S/(S+1) Don't blindly worship the formula that seems to be tall. You should verify it yourself before using it. Otherwise, it will be your own fault -
Waste sorting to see lively? If you don't change these thoughts, you will face elimination After garbage classification, Shanghainese complain bitterly, while irrelevant people see the excitement. However, in this upsurge of thinking transformation, it is very dangerous to watch the excitement. If you want to know why, let's see how the author interprets it. -
Plan to sum up and do this, "965" every week Mastering effective methods of making plans and summarizing regularly can help you get rid of inefficient overtime -
Master these three points, and the boss urges me to do the surrounding work Good peripheral operation can improve the activity of members and their sales contribution -
The secret of success of dry goods | customer experience management - four years of accumulation of ten million level user platform When it comes to customer experience, we have to talk about customer needs. Today, product homogenization is becoming more and more serious, and products alone can no longer make a difference
When there is no reason to return or replace goods within seven days, lifelong warranty has become the standard configuration in the industry. How can enterprises win in this fierce competition? Operators began to study consumers' deep needs and emotional demands to achieve emotional resonance with customers. -
Revitalizing members - one center and two basic points of the credit system in user operation The merchants who are members basically do points, why do they want to do points system? What is the essence of integral system? What should be the characteristics of an integral system that can drive the activity of members and reflect their sense of rights and interests? -
User operation | Poor user stickiness? That's because your membership system infrastructure is not well built! The author of this article will start with the six unique skills of high class men and discuss with you: how to do a good job in the infrastructure of your membership system and improve user stickiness?