In recent years, an aesthetic style called "core" has quietly emerged, driving waves of Internet boom. We are familiar with the retro style and daddy style. What is "core"? How to use the brand? With the help of small red book data analysis and content insight, dig

For a long time, "clocking" has been popular in social media, and new trends have emerged frequently, almost covering food, tourism, beauty and many other popular industries. What did you eat, play and do today? People like to share by calling cards. Especially on the Xiaohongshu platform, the clocking content is hot

At the Spring Festival this year, Hot Hot broke through 3.2 billion at the box office by virtue of the topic of women's power, and also saw the influence of women in the consumer market that cannot be ignored. Now another important node for women, 38 Women's Day, is approaching. With the continuous expansion of women's consumer market, cosmetics, clothing and household products will be promoted

The Spring Festival is coming, and online discussions are growing. Recently, discussions about the New Year have been endless. Spring Festival travel, Spring Festival Gala, college students "Dehua" returning home from vacation... People begin to prepare for the New Year. Two days ago, Xiao Hongshu joined hands with the Spring Festival Gala and became a popular star. Predictably, this year's Little Red Book and Spring

In recent years, the economy of lazy people extended from the "housing economy" continues to be hot. With the development of modern life concept and product technology, the "lazy economy" is not only at home, but also a new wave of people are quietly changing... In this issue, the author wants to observe the data of Little Red Book and explore its mainstream content

It is said that after the "southern potato" ventured into Harbin, the north has changed?! Frozen pears are cut into plates and flowers are put on display, the Northeast Big Brother is singing in a clip, and even the Northeast Tigers are becoming more and more golden... After Zibo, Harbin has become the next popular online city. Why is Harbin so hot? Through the data analysis of Little Red Book, from

Have you heard about the recently popular "explosive reform"? Celebrities and ordinary people on major social media platforms are popular. The popular little red book of transformation style is more popular. From DIY to explosive transformation, what is the focus of users? How do bloggers and brands talk about "transformation"? Through data analysis

In the past, people liked to follow the trend, buy popular products, and like the things of the public. Now more and more people begin to chase niche products and indulge in their novel and unique values. The minority interest has flourished and become an emerging force that cannot be ignored. Open the other side of the little red book: the smaller the crowd, the more popular

Contemporary young people are crispy and crazy... What new tricks have they played? The author found that there are many "electronic products" on the Little Red Book recently, and users are keen on cyber life. What is "Cyber and electronic products"? How to do with the brand? Little red books are popular, and cyber life continues to heat up

There are seasonal ceremonies every year. This year, after everyone played, there were more patterns. Last year, there was a big fire of boiling tea around the stove. This autumn, it is popular to pick up things? Now, what trend will the winter mode usher in? In the winter of 2023, where will bloggers and brands go? Today, pen

This year, we found a new social model for modern people. In fact, there is another social mode hidden in the Little Red Book - "life exchange". Whether it is a hot tourist track, or beauty, clothing, food, etc., there are many popular articles. 1、 The society of Xiaohongshu users

This year's animal world is really lively. Panda, melo and capybara have become popular one after another, becoming the spiritual symbol and lovely responsibility of Internet people. Recently, the capybara can be said to be quite out of the circle. Its dolls, surroundings, surfing and chatting almost all have its shadow. The major brands have seen the trend, but also have not

It's said that a young man with a rebellious character has recently begun to listen to advice? I don't know if you have noticed that Xiaohong's book has been brushed with various "persuasions" such as "travel persuasion, clothing persuasion, makeup change persuasion", and many brands have entered the market and planted grass in a circuitous way. 1、 The estimated interaction volume exceeds 28 million

How do brands plant grass this autumn and winter? Recently, two seasonal keywords have become popular... Nine piece autumn set, the sense of seasonal ritual has increased. After "the first cup of milk tea in autumn" has become a fixed ceremony for autumn, this group of young people have pulled out more autumn ceremonies. First, the autumn three piece set

Introduction Recently, a short film about cultural relics, Escape from the British Museum, became popular. The creators and notes of the short film on the Little Red Book have also received more than 500000 fans, more than one million interactions and more than ten million exposures, and made it to the top of the talent list, with considerable popularity. As we get closer

What's the hottest thing in Little Red Book? delicious food? Style? Beauty? I don't know if you have noticed that there is another topic that can be called hidden treasure topic - # handcraft #. The number of visitors has reached 10 billion, no less than other vertical topics, and the adaptability is extremely high. All major brands of food, clothing, housing and transportation can

This year, young people seem to be particularly "nostalgic". On the occasion that only the elderly once appeared, a large number of young people poured into the scene. The two groups of people who seemed to be very different in age, but were "the same frequency" regardless of age? Wearing shoes for the elderly, going to the university for the elderly... Young people start the elderly mode and put on foot strength

This year, young people seem to be particularly "nostalgic". On the occasion that only the elderly once appeared, a large number of young people poured into the scene. The two groups of people who seemed to be very different in age, but were "the same frequency" regardless of age? Wearing shoes for the elderly, going to the university for the elderly... Young people start the elderly mode and put on foot strength