I believe you have more or less heard of the term anchor effect, which is a very famous psychological effect. In this article today, I will publish the preliminary version of my original "anchor effect" model, hoping to help more people! 1、 In fact, at the beginning

1、 Don't have the "big" thinking. Everyone pursues how to expand the business and scale of the enterprise. Many "experts" outside are also advocating the scale of the company, encouraging you to make products in batches, standardized, larger and stronger; In fact, this is very dangerous for SMEs

After reading this article, you will find your own highlights and personal values and advantages that you have neglected

Through this article, I will teach you how to "drain" yourself, and find out the pain points and needs of a group of people from yourself through the methods of "insight" and "backward reasoning"

If you can read this article, you will naturally understand why, even though the price of your product is reduced, there are still not many people paying for it! In fact, it is not just the price that determines whether people will pay the bill

1、 The "asymmetry" military strategy in the war tells us that if we want to pay the lowest cost to defeat the enemy, we must maintain the asymmetry of both sides. What is asymmetry? Take the simplest example; It's like you are a person in your 30s, dealing with a little boy who is a few years old

Where there are people, there will be competition in the Jianghu and business field. For small entrepreneurs, what kind of way should be taken to deal with the demand and competition

This strategy has a powerful part, which can make the target customers have the illusion that this product is specially developed for me!

We should avoid our own weaknesses and borrow others' strengths to make up for our own weaknesses. This is called "borrowing strength"

1、 In the changing world, everyone has various needs, such as eating, making money, learning, and health

This article is an extension of the previous article "Fox: Teach You to Dig the Inspiration of High Customer Price Products from" Yourself "

In this market, there is almost no selection formula, because what you see is basically the Red Sea, and you can't see it anymore. What I often say is that no matter what products you want to sell, it is just to find the needs and pain points of a group of people and meet them. But some people will tell me:

In this article, let's share a special way to find high customer price products. I say "special" because this is the way to find products. We dig out the products that competitors are secretly making by analyzing the commonness of "loopholes" in competitors' behaviors

1、 The essence of market demand and price marketing is nothing more than: finding user demand; Meet user needs; Get returns; If you can connect these three points into a line, a surface will naturally appear! So, if you are struggling with the lack of products, or even do not know

When people judge the value of products, they will first "measure" in their hearts, that is, everyone has a "scale" in their hearts! If you want to control the measuring standard of a scale, you can adjust it by "weight"