Social media, as its name implies, refers to the content production and exchange platform formed on the Internet based on user relations. With the diversification of China's social media ecosystem, various social media applications have brought more and deeper impacts on consumers' lives. 2018 is the year of

For domestic e-commerce, going to sea is no longer a strange topic. Chinese big brands rely on domestic low manufacturing costs, complete industrial chain support, increasing e-commerce penetration in overseas markets and consumer demand for cost-effective products, even in the context of the Sino US trade war, in order to

The business model of flash stores has attracted the attention of various industries in recent years, and its contribution to brand communication effect has gradually become prominent. With the emergence of this concept in 2017, flash stores entered an amazing exploration period in 2018, paying more attention to innovative forms, and their application scenarios are also

The above data is from the Meltwater public opinion monitoring platform, and the monitoring period is from November 2018 to July 2019. Film remaking is always a tricky business. The audience will instinctively compare with the original version with the memory of watching the film for the first time. Like

Preface "China Sailing" is the latest column edited by Meltwater. With the rising tide of Chinese enterprises going global, the real-time media public opinion monitoring system of Meltwater covering more than 80 languages around the world continues to help customers spread overseas marketing. Every

The introduction talks about the recent phenomenal event in the retail industry. It should be that Costco (a market opener) entered China and opened its first store in mainland China in Shanghai. This article starts with the hot topic of this event, and analyzes the hot spots reported by the domestic news media for this event

Introduction In the past few years, Olay, Amazon, Walmart, Wayfair and Netflix have all used AI prediction and analysis tools in their business, so that they can create and

Large food and fast selling brands have been trying to chase and keep up with consumers' consumption habits, reducing the negative impact of the rapid growth of the Internet and e-commerce. All the updates of the Millennials affect them. As brands try to change senior management frequently

As early as 2017, research has shown that only 55% of consumers will believe in the company's marketing content. This means that nearly half of consumers will express distrust or selective neglect of marketing content. In such an era of information flooding, how to correct

Media monitoring reports usually contain rich information, which can help companies cope with rapidly changing markets and identify opportunities and problems. Unfortunately, these information often lie in the inbox of the public relations and communication departments, and the business decision-makers miss some external information sources

Preface "China Sailing" is a column in the editorial department of Meltwater. With the rising tide of Chinese enterprises going global, the real-time media public opinion monitoring system of Meltwater covering more than 80 languages around the world continues to help customers' overseas marketing communication. Every issue

Foreword Outside Insight is the latest column of the editorial department of Meltwater, which aims to share cutting-edge industry information and high-tech information on the English electronic magazine Outside Insight. Outsi…

Before Slack was ready to go public, we carefully studied the development of Slack in the past two years from the perspective of alternative data through online advertising spending, application downloads, employee reviews, search trends, etc

Search engine is one of the most informative public data sources at present, through which we can search a huge amount of public data.

Since January 2019, the media has been speculating about the listing of Ruixing Coffee. From the initial questioning of listing to the later questioning of financial problems, Ruixing's successful listing can not be separated from the strong and professional public relations team behind the brand. This article will be written by Mel