In March, with the launch of the "38 Good Things Festival in the Diaoyin Mall", the platform has a strong consumption atmosphere. According to the data, from February 28 to March 8, the average daily payment GMV of the platform increased by 33% year on year. The cumulative live broadcast time of Haowujie e-commerce reached 43.27 million hours, and the short video broadcast volume of shopping cart reached 76 billion times.

In March, the video number began to mount the paid vertical screen short play on the inside. The short play posters seen on the video number will be attached with the corresponding short play programs, which can be paid to watch by clicking. This means that in the WeChat video account ecosystem, the flow of short plays will become more direct and pure.

In order to gain insight into the content creation trend and brand marketing strategy of Little Red Book platform, New Red launched the monthly list in March, starting with creators, brands and hot search words, to provide reference for practitioners.

Have you ever had the following puzzles? Open the home page of Little Red Book to recommend. It seems that algorithm education has become a mature information cocoon room. If you want to find the next hot spot, you have to worry about one leaf to block your eyes; Looking at the hot words in the search box, I am worried that I cannot grasp the topic lifeline behind the hot words, and it is difficult to skim through the surface

⭐ Pay attention to the service number of Matrices, explore the construction and marketing strategy of enterprise new media matrix New media matrix is to open and link multiple accounts on a platform or multiple platforms, and form a cluster of related different accounts. In the wave of digital transformation, matrix has become an enterprise product

In order to gain insight into the content creation trend and brand marketing strategy of the Little Red Book platform, New Red launched the monthly list in February, and analyzed the monthly list data from the aspects of creators, brands and hot search words to provide reference for practitioners. The following is an analysis of some of the lists in February. I want to see more industry lists

The account operation system in the form of matrix can realize a virtuous circle of multi party collection and communication of traffic, improve brand voice and promote the transformation of enterprise sales business. The advantages brought by the matrix attract more and more enterprises to build the brand matrix on the new media platform. In order to better

In February, the official cooperation between the video number and the Spring Festival Gala was launched, which attracted a large number of users. At the same time, more content creators also chose to settle in the video number platform, enriching the content ecology of the video number. In February, a large number of high-quality content emerged on the platform to help people gain insight

Judging from the situation that the anchor of Diaoyin brought goods and the talent rose in February, compared with January, it was slightly flat. Some head anchors and talent chose to rest and adjust during the Spring Festival. However, there are still eye-catching anchors, hot selling products and circle experts worth paying attention to in February! Via New

From # the 8th day of the morning of the national people to # the Spring Festival Gala of CCTV and then to # the departure moment of the return journey, during the 2024 Spring Festival, the users of Ditto shared the moment of reunion and departure through short videos, which became the common memory of the Spring Festival. Review the whole "Spring Festival..."

In order to ensure a good creative environment, the original standard of the video number was adjusted in January. If the video duration is less than 5 seconds, it cannot be declared as original, nor can the pure picture carousel be declared as original. Only accounts that continuously output high-quality content can display the original logo and original protection function, which

In order to gain insight into the content creation trend and brand marketing strategy of the Little Red Book platform, New Red launched the monthly list in January, and analyzed the monthly list data from the aspects of creators, brands and hot search words to provide reference for practitioners. The following is an analysis of some of the lists in January. I want to see more industry lists

Have you ever had the following puzzles? Open the home page of Little Red Book to recommend. It seems that algorithm education has become a mature information cocoon room. If you want to find the next hot spot, you have to worry about one leaf to block your eyes; Looking at the hot words in the search box, I am worried that I cannot grasp the topic lifeline behind the hot words, and it is difficult to skim through the surface

If the matrix is an important marketing place for enterprises, the management and control of new media risks must also be mentioned at the same level of attention to avoid the destruction of a thousand mile levee in the ant nest.

In December, the Double 12 Good Goods Festival and Double Day Good Gift Season of the Douyin Shopping Mall came one after another, opening the final sprint for the platform merchants to sell at the end of the year. With the support of the two marketing nodes, which prominent anchors, hot selling products and circle experts are there in December? December 1, according to the new statistics

At the beginning of December, the video number received good news. The official news said that the threshold for video number authors to join the mutual selection was adjusted from 10000 to 5000, and other conditions remained unchanged. This move aims to encourage more creators to actively participate in video content creation, so as to obtain more commercial cooperation

In order to gain insight into the content creation trend and brand marketing strategy of the Little Red Book platform, New Red launched the monthly list in December, and analyzed the monthly list data from the aspects of creators, brands and hot search words to provide reference for practitioners. The following is an analysis of some of the lists in December. I want to see more industries

Comprehensively review the new media operation in 2023 and correctly plan the future development direction