IT Home On May 21, it was reported that Yu Chengdong, executive director of Huawei, chairman of Terminal BG and chairman of Smart Car Solutions BU, said that he was not good at words, but he had to show up in this industry.
Since the beginning of this year, it has become a trend for the top leaders of automobile enterprises to get off the live broadcast in person. Yu Chengdong said frankly that his character is not very good at words, You must force yourself to speak. If you want to convey the vision, requirements and goals to the team, you must speak. After making ToC products, we must force them to speak and press conferences. He said that he had never read a script when he was in the press conference, and he played it on the spot.
Yu Chengdong confided that he was a quiet person, and the reason why he was called "Yu Dazui" or "Yu Yaoyao" was the result of being driven to the shelf; He said that he was born in science and engineering, his language was not good, and he could not speak too wonderful words. But the industry rule was that the brand leader and the boss should go out to talk about their products and show up, so that there would be flow. This was the frustration brought by the flow economy.
"The rule of our industry is to be the top leader. As the top leader in this field, we should go out to talk about our products and release our products, so that we can have flow economy." Previously, Zhou Hongyi said that Yu Chengdong saved the company more than 10 billion yuan in marketing expenses, while Yu Chengdong said that more than 10 billion yuan is needed to buy the same flow, and it is impossible to spend billions to buy the same flow.
He also said frankly that he was not very good at speaking. He spoke a little straightforwardly and often had problems. Sometimes speaking is not so strict, and the words expressed will let others take advantage of the loopholes.
When talking about the price war this year, Yu Chengdong said that he can only actively fight with partners. After the mobile phone peer Mr. Lei Xiaomi came in, he brought strong traffic capacity, which is a capability that traditional car companies simply do not have. “ Because we have fought side by side with Mr. Lei in the mobile phone industry for more than ten years, we know each other and know that they will bring strong traffic capacity, and he is the chairman, CEO, and founder of the company. The traffic capacity is very strong. Traditional car manufacturers can't do this at all. It is not an order of magnitude, but may be two or three orders of magnitude worse. ”
He said frankly that he also saw the shortcomings of Huawei's smart car selection. The shortcoming is that the car color is not rich enough. The color is too simple. The color and wheel hub are not rich enough. This needs to be improved.
At the same time, he stressed that Huawei's smart car selection is inherently good. Its intelligence is far ahead. Its cockpit, large space, luxury and comfort are also very advanced. Its pure electric endurance mileage achievement rate is also industry-leading. Its product design has its own unique style.
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