IT Home On May 20, it was reported that Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motors Co., Ltd., issued a document today to disclose that President Wei (Wei Jianjun, Chairman of Great Wall Motors) once again criticized the marketing work of Haval H6, He pointed out that the team "completely does not understand marketing", has no user thinking, and does not know what users are concerned about 。
Wei Jianjun said bluntly, "After so many years of work, if it is still the same, spending money is a waste, and the end is nothing!"
Li Ruifeng talked about the recent phenomenon of Wei Jianjun "taking the lead" and "becoming a big IP". Li Ruifeng believes that Wei Jianjun "actually has a very clear idea", and he is "proofing" the entire enterprise
Li Ruifeng said that Great Wall Company has been fully Internet oriented, and as a marketing leader, he must set an example from top to bottom. "I also feel that if I cannot change, it will become the biggest obstacle to the development of the marketing organization. As the chief user growth officer of Great Wall Motors, the change must start from me."
It was previously reported by the comprehensive IT home that in April, there was a domestic media report that Great Wall Motors was carrying out a new round of organizational adjustment, with the number of middle stations expanded to eight. At the beginning of this year, new media live broadcast operation middle stations were added, and recently, new commodity management middle stations were added. Li Ruifeng, the chief growth officer of Great Wall Motors, led the whole middle office of Great Wall Motors, which directly reported to Wei Jianjun, the chairman of Great Wall Motors.
On April 15, Wei Jianjun conducted an hour long live NOA test. At the end of the live broadcast, Wei Jianjun concluded, "We really have a tradition of the Great Wall. We used to do nothing but talk, The Internet and media are not used well. ”A few days later, Wei Jianjun also connected with Lei Jun's live broadcast, and said that "Great Wall Motors itself is very real and will not cover up the problem".
Last August, Haval H6's global cumulative sales exceeded 4 million. The car can be traced back to 2011, and has gone through three generations so far. It once won the first monthly sales of domestic SUVs for decades in a row. This year, this "divine car" is expected to usher in a new generation, and its appearance, configuration and other aspects will be upgraded.
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