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Competitive Analysis Template for Word, Excel, PDF, Google Sheets, Google Docs

Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan.

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    Available for Word & Excel & PDF & Google Sheets & Google Docs

    Template Highlights

    • Download this competitive analysis template as an Excel spreadsheet, a Word document, or a PDF.
    • Complete the top row with the names of your top competitors.
    • Now, complete the second column by adding information about your company. Be honest about your weaknesses!
    • Complete the column for each of your competitors, finding the information online, by calling a colleague, or through your personal experience in the market.
    • By comparing across the columns, you can get a better sense of how your company compares to your competition.

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    Competitive Analysis Template

    COMPETITIVE ANALYSIS

    CATEGORY

    OUR COMPANY

    COMPETING COMPANY 1

    COMPETING COMPANY 2

    COMPETING COMPANY 3

    COMPETING COMPANY 4

    COMPANY NAME

    LOCATION

    TARGET CUSTOMER

    REVENUE

    FOUNDED

    STRENGTHS

    WEAKNESSES

    BRAND PERSONALITY

    MISSION

    SERVICES

    EMPLOYEES

    PRODUCT

    MARKETING

    Frequently Asked Questions

    A competitive analysis helps you to define a strategy for your organization by assessing your strengths and weaknesses and those of other companies in your market. It is an essential step in starting a business and continues to be important throughout the life of your organization.

    Free as a bird! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.

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