Short video production practice class

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Short video production practice class

E-commerce artists are the general name of the workers who beautify the pages based on e-commerce platforms such as Taobao, Tmall, and JD. Their main work is to make special pages on the home page of online stores, design and make product details pages, beautify product pictures, make promotional posters, and beautify other surrounding areas. Good artists can not only design pages with strong visual sense, It can also promote the sales of goods through certain visual marketing means!

 

Photoshop New Media Advertising Design

It is suitable for readers who want to learn new media advertising design, such as graphic advertising, video advertising, audio advertising, H5 advertising and other designers, especially readers in the circle of friends, public accounts, applets, headlines, micro blogs, micro classes, live broadcast, micro businesses and other fields.

  • Enrollment target: 1. College students or other freelancers who are interested in short video operation;
    2. People who want to make profits by short videos, and employees in the field of marketing and promotion;
    3. Workers in functional positions who want to get rid of the existing basic salary with a certain skill.

  • Course time: 30 hours in total (excluding the time of tutoring consultants)

  • Class time: 9:45-12:45 am from Monday to Saturday or 14:30-17:30 pm: 19:00-21:00

  • Course price: arrange courses according to the basic situation and learning purpose, and the price is different. Consult customer service for details! (400-6929-020)

  • Recent classes: new classes will be opened every "Monday". Consult customer service for details!

  • Contents: PS/AI/CDR software foundation class/DW+html/DIV+CSS/online shop art practice/camera purchase and explanation/lighting method/photography composition/photography foundation/location shooting

  • Class characteristics: ★ 30 class hours learning ★ project practice ★ full e-commerce case teaching

  • Free audition>>
Short video production practice class - course outline
Help you easily create popular new media short videos and become a new media short video talent.
  • Module name
  • Learning content
  • Learning income and gifts
Shooting APP Introduction 1. Meipai APP
2. Facebook APP
3. Dithering short video APP
4. Volcano video APP
5. Second beat APP
6. Doupai APP
7.VUE APP
8. Beauty Photography APP
9. Meipai Master APP
10. Lapse it APP
Introduce the mobile phone short video capture APP that is currently used most and has more functions.
Short video script creation 1. Grasp the hot spots and write popular short video scripts
2. Short video script writing ideas
3. Short video script writing skills
4. How to write a short video capture script
Master the writing ideas and skills of short video scripts, and learn to write short video shooting scripts and shot splitting scripts.
Use of short video capture tools 1. Know the props used to shoot short videos
2. Master the use of tripod, lamp, guide rail and other photography auxiliary equipment.
3. Use skills of mobile phone camera head stabilizer
Know and master the equipment and tools used for short video shooting, and shoot high-quality short videos efficiently and quickly.
Shooting Skills
It's easy to shoot big movies
1. Central composition: highlight the key points and define the main body
2. Three branch line composition: compact, balanced and coordinated picture
3. Foreground composition: rich in layers and eye-catching objects
4. Light composition: different angles, light and shadow art
5. Depth of field composition: aperture adjustment and effect comparison
6. The composition of the Nine Palaces: balanced picture, natural and vivid
7. Golden section composition: comfortable appearance and beautiful enjoyment
8. Perspective composition: extended into a point with strong stereoscopic feeling
9. Round composition: neat and beautiful, not stick to one pattern
10. Horizontal line composition: create symmetrical beauty in video
11. Diagonal composition: take a unique perspective
12. Symmetric composition: absolutely comfortable
13. Frame composition: make the video subject more prominent
14. Overhead composition: show the depth of the picture
15. Upright shooting composition: show video landscape blockbusters
16. Special composition: take a unique video picture
Master various shooting techniques, composition and visual effects presented, so as to flexibly use these shooting techniques according to the written script in video shooting, and easily shoot large films with mobile phones. It can help you shoot high-quality short videos and attract more fans' attention and sharing.
Later software
Create epic works
1. Xiaoying: powerful special effects create a distinctive style
2. Music show: the function of system specialty has refined amazing works
3. FilmoraGo: a personalized tool with both appearance and strength
4. Qiaoying: meticulous and perfect humanized production interface
5. KineMix: Simple interface wins support like stars crowding the moon
6. Meeting voice and shadow: comprehensive functions, necessary for novices
7. Premiere: professional and widely used
8. Quick editing: One stop to the end, Xiaobai's new favorite
9. Love editing: all-around free, public aesthetic
10. PPT: mass production, fast and convenient
Understand various video post processing software and its own video processing functions. Master the use skills of these software, and easily and quickly produce high-quality short videos
Premiere
smart cutter
1. Software foundation
2. Video editing
3. Editing skills
4. Shot switching and video special effects
5. PR Coloring Details
6. Caption plug-in explanation and perfect application of cases
7. PR audio clip operation
8. Render export
Learn to edit videos in Adobe Premiere Pro and give full play to workflow; Create a project from beginning to end to learn how to organize media, add audio, create switches, create subtitles, and add effects; Further deal with projects, beautify and mix sounds, synthesize materials, adjust colors, use editing techniques, manage projects, export projects, etc.
Shooting APP Introduction 1. Meipai APP
2. Facebook APP
3. Dithering short video APP
4. Volcano video APP
5. Second beat APP
6. Doupai APP
7.VUE APP
8. Beauty Photography APP
9. Meipai Master APP
10. Lapse it APP
Introduce the mobile phone short video capture APP that is currently used most and has more functions.
After Effects
Video Post
1. Software foundation
2. Create basic animation with special effects and presets
3. Production of video synthesis special effects
4. Text animation
5. Depth of field and color matching
6. Process shape layers
5. Multimedia demonstration animation
6. Use of mask
7. Video synthesis and rendering
Learn to master the workflow of After Effects, use special effects and presets to create basic animations, create text animations, use shape layers, multimedia demonstration animations, animate layers, use masks, use Puppet tools for deformation processing, use Roto Brush tools, color correction, use 3D features, use 3D Camera Tracker, and high-level editing technology, And rendering and output.
Editing Skills 1. Rotate the video direction to correct the picture
2. Adjust the video scale, length and width settings
3. Zoom the video shot to create a shallow depth of field effect
4. Set the playback effect and play back the video picture
5. Copy the video and make a dual lens picture
6. Edit the opening part of the film and leave wonderful clips
7. Edit the tail of the film, and delete unnecessary fragments
8. Split the video into two shots
9. Compose multiple shots to make a micro movie
Editing is the secondary creation of video. Master the logical thinking of video editing, master various video editing techniques, and use various techniques to cut eye-catching short videos.
Video Post 1. Apply theme scenes to show unique creativity
2. Add border special effects to decorate the screen
3. Use the title and tail to improve the visual effect
4. Animated stickers are applied, which have a great effect of Kaman
5. Add graffiti watermark to prevent the video from being stolen
6. Add GIF animation to increase video viewing
7. Post tone adjustment makes the video more powerful
8. Black and white filter to create a cool beauty model
9. Sketch filter to show the beauty of video lines
10. The old photo filter can create a sense of time every minute
11. FX filter, lightning/meteor effect
12. Add filters in batch and apply them to all clips
13. Add video transition for perfect transition
14. Add transitions in batches and edit multi shot videos efficiently
15. Add video subtitles to express unique ideas
16. Change the subtitle effect to better match the video picture
17. Make semi transparent subtitles to form text watermark
18. Record voice narration and what you want to say
19. Add background music and use your favorite music whenever you want
20. Multiple music applications, multiple background music for one video
Special effects are the ultimate beautification of the video, and also one of the factors that make the video accessible to more people. Master the use methods and presentation effects of various special effects, and learn to select appropriate video special effects according to different types of videos to make your videos more beautiful.
Dithering short video 1. Early shooting, creating high-quality works
2. Preparation before shooting, in an orderly manner
3. The specific shooting method should be accurate and accurate
4. Post production, using tools to render short videos
5. Import video to facilitate subsequent operations
6. Add a filter to make the picture look bright
7. Background music, an inevitable choice
8. Accurate subtitles, rich information positioning and transmission
9. Animation stickers, interesting additional elements
10. The transition effect is an eye-catching surprise
11. Add special effects and create a special atmosphere
12. Publish and share high-quality content through multiple channels
13. Export and save. Small details cannot be ignored
14. Release and share, select targeted channels
Master the production and release skills of dithering short videos. Understand the recommendation mechanism of dithering short videos, master its operation skills, and shoot high-quality short videos according to users' viewing preferences to quickly attract fans.
Taobao short video 1. Early shooting and full preparation
2. Preparation before shooting, hardware and software are indispensable
3. Attention should be paid to the specific shooting method and details
4. Post production, elaborate breeding, promising
5. Import videos, enrich materials and lay a good foundation
6. Background screen, as the main supporting role
7. Picture in picture, hazy effect enhances the sense of picture
8. Title, first impression is crucial
9. Caption animation, jumping characters attract attention extensively
10. Background sound effect, sound moving into the scene
11. Publish and share, and expand the influence of exposure effect
12. Export and save. Clear image quality is the key
13. Upload and share carefully
Master the production method of Taobao short videos, shoot high-quality Taobao short videos, quickly attract the attention of Taobao buyers from copywriting planning to video content output, and guide buyers to place orders to clinch a deal.
We Media Short Video 1. Early shooting, carefully planning the video process
2. Preparation before shooting, everything is ready
3. The specific shooting method and composition scene are all inclusive
4. Post processing, step by step
5. Importing materials is essential for key links
6. Background animation, rich visual effects and touching people
7. The special effects in the title make people dazzling and eye-catching
8. Overlay pictures, perfect match
9. Subtitle effect, easy to convey feelings
10. The background sound effect has greatly increased the charm and has endless aftertaste
Master the short video production requirements of various We Media platforms, and shoot high-quality short videos that meet their platform requirements according to their platform rules, so as to achieve the ultimate goal of attracting attention and channeling cash.
Short video marketing skills 1. Marketing short videos to improve product conversion rate
2. Meet for the first time and understand the charm of marketing short videos
3. Features to help enterprises establish image and brand
4. Advantages, winning user support and favor
5. Select appropriate and reasonable release time for different content
6. Dig the background and create a brand story full of emotion
7. Creative marketing to effectively enhance the interest of short videos
8. Viral short video, quickly detonating traffic
9. Preliminary understanding of the spread of viral short videos
10 features, making short videos viral
11. Superb performance makes the audience feel incredible
12. Make full use of hot spots to create short videos
13. Create topics and hype short videos through gimmicks
14. Micro film short videos to enhance brand identity
15. Humorous and funny, let happiness infect everyone
16. What is a short video of micro film when you are new here
17. Features, to get to the bottom of the truth
18. Enrich the plot and attract more audience attention
19. Interesting plot, various elements catch the eye
20. Hot topic, arousing public debate in an all-round way
21. Star effect, easy to get fans
Master the marketing skills of short videos, learn how to do content marketing in videos, so as to establish a brand image and gain the support and favor of users. Learn to make marketing and viral short videos, master the marketing skills and finally realize the realization of short videos.
Short video realization 1. Synchronous promotion, one click binding platform
2. Out of station promotion and simple operation
3. Post bar promotion, exclusive community full of tricks
4. Forum promotion, with strong pertinence for the same hobby
5. Community promotion, huge traffic is profitable
6. Media promotion, with obvious old-fashioned effect
7. Strategies to achieve ideal marketing results
8. Easily realize efficient marketing for promotion
9. AISWS operation, 5 steps to help marketing
10. Integrated marketing, online and offline promotion
11. Video interaction, vivid and interesting, attracting attention
12. Effect analysis, carefully monitor and guide marketing
13.7 ways to play, making realization more possible
14. Short video We Media, easy to attract both fame and wealth
15. Short video e-commerce, intuitive, vivid and convincing
16. Cross border short video, integrate resources and shape brands
17. Short video AR, novel play method is eye-catching
28. Short video VR, immersive
29. Short video H5, perfect combination to help marketing
It is obvious that the purpose of making short videos is to make profits. At present, many operators cannot clearly understand this, and regard any loss in the operation of short video as an investment in future development. Being a quaver is like being an enterprise. A popular saying in the business world is: "There is no need for unprofitable enterprises to exist. Enterprises should aim to make profits and create maximum value for stakeholders."
Note: The development of e-commerce is changing with each passing day. The course content of this class is subject to the update of that month. Please do not imitate

Qualified teachers Guangzhou Huixue E-commerce Education Effect guarantee!
The company has an enterprise team composed of highly educated and high-quality talents. All of them are teachers with years of experience in e-commerce industry and training experience. At the same time, the company has a rich operation management team in education and training industry, forming a scientific management system.
  • Hui Xue Lecturer Qu Zhuobin

    The first prize of the fifth season of I Am a Speaker in Guangdong Province Three years of cross-border e-commerce entrepreneurship experience Shake
  • Hui Xue Lecturer Jiang Ludan

    Three years of practical experience of the anchor leading the loaner Single GMV 1 million Incubated nearly 100 companies
  • Tutor Tan Hailong

    Worked in a well-known MCN online celebrity incubator in China Visiting professor from many universities, Pei
  • Author He Yan

    Operation matrix account fans 1000W The average daily order issued by the team is 6.35W Six
  • Huixue Tutor He Qi

    Distinguished Professor of Jiangsu University of Science and Technology Former Dean of Business School of Shenzhen Large Live Broadcasting Base Treble
  • Practical lecturer Li Qijun

    Douyin Fast Hand Account Operation, Live Broadcast Operation Course Anchor Incubation Training Camp

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Huixue E-commerce Education has set up campuses in eight regions, including Huashi, Tianhe District, Guangzhou, Hakcun, Haizhu District, Sanyuanli, Baiyun District, Foshan Zen City Zumiao, Dongguan Houjie, Shenzhen Longgang, Shenzhen Bao'an, etc. All campuses are in the subway business center, with convenient transportation. Now it has become a well-known e-commerce training institution in South China!

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