Shopify's cognition |
1. Shopify now and future 2. The difference between Shopify platform and domestic e-commerce platform 3. Understand the advantages of Shopify platform: catch up with Amazon in size, strong customer brand awareness, the most flexible rules, and the highest average profit margin 4. Curve of NASDAQ Shopify 5. Necessity of registering overseas trademarks 6. Comprehensively understand the four strongest parts of Shopify |
1. Know who is operating on Shopify 2. Understand how traditional foreign trade enterprises operate on Shopify platform 3. Learn how domestic e-commerce sellers operate on Shopify platform 4. Learn how coastal cities operate on Shopify platform 5. Master how to tap the advantages of Shopify platform operation 6. Traditional manufacturing enterprises transforming into cross-border e-commerce 7. Learn how to tap the advantages of Shopify platform operation |
Shopify Operations (Option) |
1. Excavate 10 popular niche products suitable for Shopify in 2021 2. Two cases of Shopify selection 3. Application of the world's most powerful selection data analysis tool 4. Use the largest peer platform options such as AMAZON |
1. Understand the global selection thinking of Shopify platform 2. Understand the popular niche products suitable for Shopify in 2021 3. Master the skills of reeling off cocoons to find the final niche selection 4. Learn to create three key points of successful Shopify |
Shopify Operations (Pricing) |
1. Overview of Shopify's various finished products 2. Introduction to Shopify's premium pricing strategy 3. Introduction to Shopify's key pricing strategy 4. Shopify's retail pricing strategy 5. Shopify's loss leading pricing strategy 6. Introduction to Shopify's product bundle pricing strategy 7. Introduction to Shopify's free freight pricing strategy 8. Introduction to Shopify's psychological pricing strategy 9. Introduction to Shopify's price matching pricing strategy 10. Introduction to Shopify's dynamic pricing strategy |
1. Understand the importance of Shopify pricing strategy 2. Master the calculation method of retail price of products on independent stations 3. Learn how to attract and retain customers while making profits 4. Understand some basic expenses in the operation of Shopify 5. Understand the platform charges; 6. Be familiar with Shopify price anchoring, odd pricing, perceived value and other psychological pricing strategies |
Shopify's image optimization |
1. Descriptively name images in concise language 2. Optimize alt attribute in detail 3. Choose image size and product angle wisely 4. Reduce the file size of the image 5. Select the correct file type 6. Optimize thumbnail 7. Using the Image Site Map 8. Beware of decorative images 9. Test image |
1. Be familiar with product image and decoration image 2. How to improve ranking on Google and other image search engines 3. How to display product images on Google Image Search 4. Master the difference between JPEG, GIF and PNG 5. Learn how to select JPEG, GIF and PNG 6. Learn how to name images descriptively in concise language 7. Master the image size of the modified independent station on Adobe Photoshop |
Shopify operation (Listing optimization) |
1. Optimization of Titile title 2. Optimization described in Description 3. Keyword keyword optimization 4. Three must do optimizations to improve the ranking of search engines 5. Three must do optimizations are presented in the Shopify window 6. Three must do optimizations to improve social sharing efficiency 7. The importance of three must do optimizations for Shopify SEO Introduction to optimization listing tool |
1. Understand how Shopify optimizes listing 2. Master the skills of Shopify listing to improve SEO 3. Master Shopify's restrictions on the number of listing characters 4. Master funnel optimization skills to improve Shopify SEO ranking |
Shopify operation background operation |
1. Shopify background management and specification 2. Basic settings of the store 3. Product management and product release 4. Order management 5. Promotion settings 6. Shopify plug-in introduction |
1. Learn the specific steps of Shopify product upload 2. Learn how to optimize product titles, pictures, keywords and descriptions 3. Master the pricing of Shopify products 4. Understand the introduction and characteristics of Shopify product details page 5. Learn how to rank Shopify products 6. Be able to operate Shopify listing upload |
Other independent station platforms (shopkeepers, xshop) |
1. The present and future of other independent station platforms 2. Policy advantages and differences between the so-called new platform and SHOPIFY |
1. Understand the latest policies of these independent station platforms 2. How to select the most suitable platform in combination with the company's business development direction |