Zero basic learning private field
Traffic community marketing |
1. Understanding of private domain traffic and community marketing concepts
2. Skills to learn about private domain traffic and community marketing
3. Platform for private domain traffic and community marketing
4. How to position private domain traffic and community marketing individuals enterprises |
The course mainly explains the origin and concept understanding of private domain traffic and community, guides students to comprehensively understand private domain traffic and community marketing ideas, understand the platforms, tools and ideas needed by private domain traffic and community, and understand the value of private domain traffic and community to individuals enterprises |
| Fish pond theory of private flow community |
1. Build a private domain traffic pool with the help of WeChat platform
2. WeChat official account for precise users to breed fish and grass
3. WeChat community conducts user transactions and multiple marketing transformations |
The fishpond theory compares customers to swimming fish. The place where customers gather is compared to a fish pond. According to the fishpond theory, enterprises should analyze the preferences and characteristics of different customers in the fishpond according to their marketing objectives, adopt flexible marketing strategies, and ultimately achieve the greatest success in the whole fishing process. |
| Private domain traffic community: fishpond marketing |
1. How to use the fishpond model for private domain traffic and community marketing
2. Analysis of fishpond marketing operation process
3. How to use super bait in fishpond marketing
4. Three core elements of private domain traffic and community marketing market analysis |
Master the skills and operation process of fishpond marketing of private domain traffic community, and be proficient in its application. |
How about product marketing
Accurate positioning of people |
1. Product marketing user positioning analysis;
2. User positioning based on data analysis;
3. User analysis of actual operation process;
4. Key factors for user positioning analysis |
When positioning a product, the first thing to think about is why users want to buy this product, not why users want to buy your product. Why buy now? Why buy yours? Why buy? This is a question of three different heights. |
Private domain traffic community
Marketing packaging technology |
1. Things that must be clear before doing private domain traffic community
2. What can you provide for customers?
3. What is the difference between the operation of e-commerce and WeChat business?
4. What model should enterprises adopt to build private domain traffic communities?
5. What good social channels are available now?
6. How to provide continuous services to fans? |
In fact, private domain traffic and community are people's marketing. First of all, you should sell yourself to make people like you. If you have a good impression, you will naturally pay attention to your products and buy your products. So after you choose normal products, you should focus on how to establish your personal brand in the WeChat circle and establish a good relationship with everyone. Once you have a good reputation among your friends, I believe selling products will be much easier. |
| Refine the selling points of the product |
1. Product attributes and laws of explosives.
2. Refine the core advertising language of explosives.
3. Brand promotion copy+introduction copy of explosives.
4. Update iterative measures for explosive products in different periods.
5. How to choose a tall name. |
Every product has its own characteristics. The real selling point is not the product itself, but the interests of users. The only way to extract more effective selling points is to clarify the psychological distance between the product and the user, and then make in-depth insight and analysis behind it. |
| Basic methods of product brand investment promotion |
1. The three elements of the success of top-down investment promotion form and its suitability for the brand
2. Four factors for the success of bottom-up investment promotion and the brand |
Investment attraction can be simply interpreted as the relationship between people. It is a choice and an alternative. According to the Commercial Law of the People's Republic of China, attracting merchants means that the employer releases its services and products to a certain range to recruit merchants for common development |
| Community marketing technology |
1. Community fission core promotion technology
2. Practical skills of community operation
3. Community interaction and drainage skills
4. Practical analysis of community tools
5. Community operation case analysis |
Community marketing is a marketing model based on the concept of circle, contacts and six dimensions of space. By gathering people with common interests together, an interest circle will be built into a consumer home. It is a process of word of mouth communication. Through some elements, public praise can be generated, gathered and spread again go round and begin again. |
| WeChat and QQ marketing sales technology |
1. WeChat personal packaging skills;
2. WeChat friend circle promotion skills;
3. QQ group practical operation and drainage skills;
4. Marketing style copywriting skills;
5. WeChat group operation and promotion skills; |
1. Personal private domain traffic and community social e-commerce talent play and product positioning
2. How to capture customer groups and analyze target groups in private domain traffic and community social e-commerce marketing
3. What kind of product marketing is suitable for private domain traffic and community social e-commerce
4. How to analyze product characteristics and marketing selling points
5. Play with personal private domain traffic and community social e-commerce tools and usage
6. Personal image image processing and beautification of private domain traffic and community social e-commerce
7. How to play small video powder suction and marketing on WeChat mobile terminal
8. How to make small videos of private domain traffic and community social e-commerce, and how to operate video editing software
9. WeChat friend circle interaction activates dead powder elements and interaction artifact |
| Learn WeChat marketing diversion and transformation technology |
1. WeChat group maintenance skills;
2. Management skills for regular customers; |
1. Master the method of WeChat conversion and drainage;
2. Customer interaction and maintenance to improve user stickiness;
3. Precision positioning strategy of WeChat marketing |
| Learn WeChat and O2O operation sales technology |
1. Online activity operation skills
2. Operation skills of offline activities
3. Online friend circle promotion skills
4. Management skills of regular customers
5. QR code promotion skills |
1. Understand classic O2O marketing cases and learn O2O operation mode
2. How to drain offline transactions through online activities
3. Learn QR code marketing techniques and formulate QR code promotion for products and activities
4. Master offline conversion online transaction technology and content conversion rate
5. Understand O2O marketing process ideas suitable for individuals enterprises through actual data analysis |
| WeChat community marketing and sales technology |
1. Community fission core promotion technology
2. Practical skills of community operation
3. Community interaction and drainage skills
4. Practical analysis of community tools
5. Community operation case analysis |
Community marketing is a marketing model based on the concept of circle, contacts and six dimensions of space. By gathering people with common interests together, an interest circle will be built into a consumer home. It is a process of word of mouth communication. Through some elements, public praise can be generated, gathered and spread again, go round and begin again. |
| Learn short video live broadcast marketing sales technology |
1. Unique marketing value of short videos
2. How to precisely market short videos to ignite the market
3. Various promotion methods of short videos
4. Operation logic of short video live broadcast of various activities |
Short video marketing is based on a new social marketing method. Compared with graphic video content, it is more three-dimensional. Combining voice, action and expression, it can make users feel the emotional resonance conveyed by the brand more truly. Then, with the help of the rich expressive power of short video, it will gain a large number of users for brand promotion content. |
Learning in the direction of dithering
WeChat drainage technology |
1. Positioning
2. Video content and production
3. Promotion, powder increase, realization, etc |
Explain the operation skills and strategies of dithering, so that students can learn the basic operation and specific combat strategies of dithering. The short video of Tiao Yin under Toutiao has become popular. Tiao Yin is on the rise, which is a good opportunity to obtain social dividends. This lesson will teach you the whole process from Tiao Yin number building to cash flow, help you quickly master the operation skills and landing guide of Tiao Yin, and harvest the Tiao Yin dividends in time. |
| Customer service training management |
1. Pre sales communication skills
2. Communication skills in sales
3. After sales communication skills
4. Inquiries and monologues
5. Forced monologue |
1. Sales reception, question answering, product recommendation, order promotion, positive evaluation and guidance, and polite farewell
2. Ability improvement of customer service personnel, business personnel and sales personnel
3. Know how to use emotional marketing and how to do promotional activities
4. Master the psychological problems of human nature, and ask for and force orders skillfully |
| Team management and investment attraction management |
1. Investment promotion skills
2. Agent team management |
1. Understand what is three-tier distribution
2. How to generate and construct the distribution system
3. Master the best third-party platform of private domain traffic and community social e-commerce market
4. Be familiar with the skills of recruiting private domain traffic and community social e-commerce agents
5. Master how to lead the team and manage agents |
