| Alibaba settlement start |
1. Interpretation of Ali's development model and rules
2. Alibaba entry materials preparation and store positioning
3. Account registration and login
4. Chengxintong opening and Alipay application;
5. Product testing and classification
5. Product release/launch and description
6. Sample settings
7. Logistics setup and management
8. Merchant assistant application
9. Application of Qianniu
10. Understand the powerful merchants
11. Understand KA merchants
12. Page decoration
13. Customer service before, during and after sales
14. Precautions for online guided offline transactions |
1. Understand the current situation of Alibaba and understand the essence of B2B market; The system learns the settlement process, account application registration, and background operation precautions.
2. Product upload, create five-star products, commodity classification, and sample settings (release more high-quality five-star products, and analyze the categories with rankings, as well as the main issues of product testing and classification)
3. Learn the use of B2B customer service tools, customer service pre-sales preparations, B2B customer service notes, and B2B delivery and operation processes.
4. The use and precautions of merchant assistants, the release skills and methods of Chengxintong Baby, and the rational use of various basic tools. |
Alibaba
Transaction management |
1. Introduction and operation of background basic functions
2. Order management and freight
3. Delivery management
4. Evaluation management
5. Credit card payment and installment
6. Transaction service management
7. Time limited promotion settings
8. Full discount setting
9. Coupon settings
10. Membership management
11. Credit Introduction
12. Credit opening steps |
1. Understand the setting and management of Alibaba background architecture, and understand the rules, specifications, and operation processes.
2. Master the system, rules and key points of Alibaba's activities, improve the effect of activities through learning, and quickly improve the order volume and store popularity.
3. Be familiar with the transaction rules, discount settings, discount strength, cost control, etc. of Alibaba Family Brother, and improve the quantity of stores to reduce the promotion cost |
Alibaba Practice
Operation promotion |
1. Free traffic
2. On site search ranking technology
3. SEO search ranking optimization and skills
3. Keyword mining and analysis
4. Details page optimization skills
5. Practical application of promotion tools
6. Reasonable use of window display
7. Event planning
8. B2B Data Analysis
9. Store positioning and diagnosis
10. Precautions for online trading
11. Alibaba Operation Rules
12. Principle and practical operation steps of obtaining traffic
13. Search logic analysis |
1. Master the system, rules and key points of Alibaba's activities, improve the effect of activities through learning, and quickly improve the order volume and store popularity.
2. Use SEO to obtain free traffic outside the station, skillfully improve a large number of free traffic, and integrate resources for whole network marketing. Form product exposure and increase order quantity.
3. Official event introduction, registration entrance and precautions, understand the event system and rules, master the key points of the event, improve the effect of the event through learning, and quickly increase the order volume and popularity.
4. Alibaba operates digitally, reduces unnecessary costs, quickly finds store problems, learns to analyze and solve store situations, and rationalizes its operations based on industry data and its own store data.
5. Comprehensively sort out the direction of e-commerce efforts, identify keyword categories and product attributes, and pay attention to online transactions for keyword mining and analysis. |
Net Selling Treasure and
Gold Booth |
1. Understand Alibaba bidding
2. Conditions for entry of powerful merchants
3. Ali activities (firefight/industrial belt and related industries
Activity)
4. Construction of product bidding account
5. Keyword screening and optimization
6. Scientific setting of bidding time, region and price
method
7. The mystery of keyword analysis
8. Keyword bidding strategy and secret script
9. Selling skills of gold booth
10. Bidding Skills of Bid Winners
11. Search promotion skills
12. Marketing Skills for Distributors
13. Use enterprise broadcast to improve popularity
14. Use brand treasure to improve store exposure |
Master the operation and optimization of Ali's various paid promotion tools, understand the operating principles of online shopping malls, brand names, gold booths, shadowing, special promotion and other tools, and quickly improve the order volume and store popularity through learning to improve the effect of activities. |
| Alibaba Search Collation (SEO) |
1. Free traffic
2. On site search ranking technology
3. SEO search ranking optimization and skills
4. Keyword mining and analysis
5. Search sorting algorithm analysis
6. Search traffic source analysis
7. Three key factors of keyword combination
8. Importance and combination method of title |
The content of the title design mainly explains how to optimize the title, improve the natural and accurate traffic of the store, and explain in detail the factors that affect the ranking, so that everyone can fully grasp the ranking rules of Alibaba search, play well with the ranking rules, and do a good job of store drainage |
Alibaba customers
Care system |
1. How to take the initiative to win orders
2. How to know oneself and the other, formulate buyer marketing plan and increase transaction rate
3. How to transform visitors into customers
4. How to upgrade new visitors to old visitors, so as to increase the total transaction amount of the store
5. Use store tools to awaken regular customers |
The negotiation with the buyer failed? Crying, unable to fathom the buyer's real inner needs? The trading volume cannot be improved for a long time? So upset? No good solution? The secret that the accurate marketing, inquiry management and customer maintenance tools that enable the transformation of visitors to the point help you to double the turnover of your store. |
Alibaba Station
And free promotion outside the station |
1. Free traffic promotion on the site includes: business experience, blog, forum, business circle, original articles/posts, etc., and get more traffic on the site by participating in Alibaba activities.
2. Off site promotion: forum post bar, b2b, information network, WeChat, microblog and other integrated network marketing.
3. Short video promotion: short video content marketing such as dithering, fast hand, volcano and watermelon |
Want to know how to promote on 1688 without spending money? Want to know what kind of promotion can lead and improve sales? I will teach you how to play a good combination of promotion boxing inside and outside the station. Use SEO to obtain free traffic outside the station, improve a lot of free traffic skillfully, and integrate resources for whole network marketing |
| Alibaba's characteristic service market |
Featured market -- industrial belt, retail channel, Taowuyuan, WeChat merchants purchase, Caiyuanbao, new product quick order, and agent franchise. |
Increase the visitor flow through the impassable featured market platform, continuously develop the offline sales in the B2B mode, and simultaneously open the B2C mode to inject new traffic into the store. |
Alibaba
Event promotion |
Special events of Ali activities (hard work, fast booking, gold medal suppliers, China's industrial belt, sample center, enterprise centralized purchase, Taoyuan factory, daily special sale, live broadcast, platform promotion, etc.) |
Master the system, rules and key points of Alibaba's activities, improve the effect of activities through learning, and quickly improve the order volume and store popularity. |
Alibaba
Data analysis |
1. What is data analysis
2. How to conduct data analysis
3. The role of data analysis
4. Become a data analysis expert quickly
5. Use data to plan the strategic deployment direction of stores
6. Data operation, diagnosis and planning stores Alibaba data analysis tools: Alibaba index, purchase ranking, online sales treasure, business staff, order manager, etc |
The important thing in store operation is to adjust the strategy according to the data. How to make rational use of the attracted traffic and related marketing, so as to achieve the effect of marketing. In the course, we will provide accurate strategic plans through data analysis, so as to improve the exposure and flow of stores |
| Ali New Media Video Center |
1. Video of main product drawing
2. Product details video
3. Use video streaming
4. Short video production skills
5. Analysis of shooting methods of short videos |
Learn the way Alibaba displays its new products, better show the actual situation of products to buyers through videos, improve the click conversion rate of products and the entrance of transaction conversion rate, and better establish a good image for the company. |
| Alibaba purchase platform |
Large enterprise procurement docking
1. How to successfully join a supplier
2. How to communicate quotation with quality purchasers
3. How to participate in bidding for RFQ sheets
4. How to manage quotations |
Find high-quality buyers accurately and quickly, reduce time costs, advertising costs, and maximize the net profit of the store. |
| Alibaba customer service management |
1. Setup of customer service workbench
2. Transaction management, commodity management and customer management
3. Quick reply and plug-in settings
4. Automatic reply setting, order management
5. Coordination between customer services, transfer, resale, etc
6. Customer service sub account setting
7. Analysis of the importance of customer service and the skills of quickly improving gold medal customer service |
Learn the application of basic tools of customer service on Alibaba platform, the use and precautions of merchant assistants, the skills and methods of baby release, customer service pre sales order receiving process, sales promotion skills and after-sales service. |
