The reading amount of WeChat public account tweets is the focus of everyone's attention. Is there any way and skill to quickly increase the reading amount of the public account? In fact, WeChat official account has become the main front in the field of social media and news communication. In the public account, the number of articles read is one of the main indicators to measure the value and influence of articles. Therefore, for the operators of public accounts, it is very important to improve the reading of articles. SEO senior operator introduced six ways to improve the reading of WeChat official account.
1. Title quality
The title is an important factor to attract readers to click and read, so we must be simple and clear when writing the title, so that readers can understand it at a glance, thus generating reading desire, while arousing curiosity and interest, and further increasing the number of clicks and reading.
2. Cover icon
A good cover is also a key element to promote people to click. For example, we are a public account with avatar wallpaper. When our fans see that the cover of the public account we push is more attractive, it can make users want to click in the first time. It can also greatly increase the amount of reading.
3. Article illustration
What we must pay attention to is that we must focus on the key points to write the content of the public account, and do not make a long speech. A paragraph of text should not be too many corresponding parts with pictures combined with our text, so that users will not have eye fatigue.
4. Push time
Try to send them in groups at irregular times, and then check whether the reading has increased in the background as soon as possible.
On the way to work (7:00-9:00);
Morning (9:00-12:00);
Lunch break (12:00-14:00);
Afternoon (16:00-17:00);
Countdown to work (17:00 - 18:00);
On the way to work/dinner time (18:00-20:00);
Leisure time in the evening (20:00-22:00).
At 0:00, I saw that some people were also posting, but for some users here, we do not recommend you to push. If you disturb or disturb users, not only our reading has not improved, but we may lose a fan.
5. Transpositional thinking
Clarify the positioning of the WeChat public account, and then lock the positioning attributes of the target group, understand what they most want to learn from your WeChat public account, gain what, suit the remedy to the case, and solve the pain points of users, so that everyone is naturally willing to open and pay attention to your WeChat public account.
6. Push content with high gold content
Summarize from our old article release to see what kind of content users like or are interested in. If we are news type, we specify that we push more popular things to improve our reading.
Conclusion: We need to pay attention to the above content if we want to improve the reading of WeChat official account. Of course, this may only be a small part of it. We need to adjust it according to our own content, hoping to help everyone. The article only represents the personal opinion of a small editor. Don't spray it if you don't like it!
