What are the channels and ways of online promotion?

In today's Internet, any product and service can not be separated from promotion, and marketing can be said to be ubiquitous. If you want to do a good job in online marketing, you need to master some network promotion skills. In addition, you also need to know what network promotion channels are. However, most of them have a headache, that is, they do not know what channels are available for online promotion, and do not know which platforms to promote? Next, New Start Blog will share with you what are the channels and ways of online promotion?

1. Search engine promotion

Search engine promotion is the most commonly used promotion channel for network promotion. For example, bidding ranking, seo optimization, Baidu Q&A, Baidu Encyclopedia, etc. are all belong to search engine promotion. To put it simply, search engine promotion can generally be divided into paid and free promotion. Competitive ranking is a paid promotion form. In addition, seo optimization is a free promotion form.

2. E-commerce platform promotion

E-commerce platform promotion refers to promotion through e-commerce platforms such as Taobao, Tmall, and JD. However, e-commerce platform promotion is more suitable for some physical products, and some virtual products will be limited by e-commerce platforms. For example, Taobao does not allow businesses to launch some virtual products, such as tutorials, e-books, and accounts. These products cannot be launched for sale.

3. Social platform promotion

Social platform promotion refers to online promotion through communication platforms such as Post Bar, Weibo, QQ, WeChat, etc. There are many ways to play social platform promotion. Different platforms have different ways to play, but they are all roughly the same model, that is, first provide value to attract users, then provide paid products or services for transformation.