New retailing, in English, is New Retailing, that is, individuals and enterprises rely on the Internet to upgrade and transform the production, circulation and sales process of goods by using advanced technologies such as big data, artificial intelligence and psychological knowledge, thus reshaping the business structure and ecosystem, and improving online services A new retail model with in-depth integration of offline experience and modern logistics. The combination of online and offline and logistics will lead to new retail. At the Alibaba Cloud Summit in October 2016, Alibaba Jack Ma put forward new retail for the first time in his speech. "In the next ten or twenty years, there will be no e-commerce, only new retail."