New Retailing, That is, individuals and enterprises rely on the Internet, through the use of big data, artificial intelligence and other advanced technical means and psychological knowledge, to upgrade and transform the production, circulation and sales process of goods, thereby reshaping the business structure and ecosystem, and deeply integrating online services, offline experience and modern logistics. The combination of online and offline and logistics will lead to new retail. At the Alibaba Cloud Summit in October 2016, Alibaba Jack Ma put forward new retail for the first time in his speech. "In the next ten or twenty years, there will be no e-commerce, only new retail."