As time goes by, two thousand and eighteen The Double 11 of Taobao and Tmall is getting closer and closer to our pace. Today Guan Yiyun will give online retailers Sellers and customer friends bring information about the Double 11 ( double 11) It is hoped that the related contents of the copybook slogans and the pre-sale planning strategy of the Double 11 activities can be used for everyone's Double 11 activities ( double 11) Prepare for war and do your part.
Scan the code to learn the rules/playing methods of the 2019 Double 11 platform
"Double 11“ ( double 11) Complete set of creative copywriting slogans:
To Tmall merchants: Spring breeze is not as good as you, Shuang eleven Happy to Qing (greetings from greasy middle-aged e-commerce people)
I examine myself three times a day: Double eleven Have you sent the red envelope? Do businesses make money? Are consumers happy?
Less artillery, less base, and full preparation for the Double 11
Good sales, high record, and the company pays off the bill
Another record breaking performance, and all of us are super strong
You worked hard on the Double 11, which attracted Lao Wang's attention !
The sales volume is the highest in the Double 11, and we never boast
Double 11 makes my peers look bad. I'd rather work overtime to become a dog
Double 11, no foundation, take the first place with full firepower
When will the moon come, and the inventory will be cleared away
Re create a new high Ge You lie down, you can only sleep on the sofa without struggling
Unload pesticide Delete ta , do your best to attract customers
Laugh and ask where the bonus is. Lao Wang points to the Double 11
2018 "Double 11" ( double 11) Activity introduction:
Double eleven in a blink of an eye ( double 11) It has been ten years since the Singles' Day in Tianjin became an indispensable carnival today. It has become a gimmick, but the highlight will continue.
This year's Double 11 ( double 11) In fact, the activity rules are very simple, just two pictures:
All shopping allowances paid by Tmall this year are uniformly used “ Every full four hundred Yuan Lijian fifty element ” Can be used across stores and categories.
The shopping allowance can be superimposed in parallel with various vouchers such as red envelopes, merchant coupons, category coupons, etc !
In other words, no matter how much you get ( character ) Coupons can all be increased at the same time, and the only thing you old friends need to do is to speed up the grabbing of tickets, and more is better !
Another key point is that if you are Ali's 88VIP Members, in addition to receiving coupons, have some special care ( After all, it cost money ) , on the Double 11 this year ( eleven ) On the day of, Tmall Taobao supports eighty-eight The number of super member discount brands will double, that is, from the original 88 to three hundred and eighty-eight Home, pricking is not exciting ?
More importantly, this year's "Double 11" ( double 11) Ali App Both offline and offline scenes will participate in the carnival, which means that even if you are hungry and order a take away, you may be "Double 11" ( double 11) The big red packet is hit. It can't be opened ?
two thousand and eighteen "Double 11" ( double 11) Activity plan planning:
The most practical activities of the Double 11 ten Promotion schemes
Double Eleven ( double 11) Promotion scheme one : parcel post
As a relatively common form of promotional activities in the e-commerce field, package mail can save consumers the trouble of postage ( double 11) During the event, how many consumers are full, X Free parcel post card within the year.
Double Eleven ( double 11) Promotion scheme two : Discount
Usually, we can choose limited time or limited quantity discount, mainly to increase the buyer's sense of urgency and purchase fun ( double 11) On the day of the event, take out some goods for limited time and limited quantity discount activities, and of course, do some discount activities. It can be done according to the time node of horse racing.
Double Eleven ( double 11) Promotion scheme three : Gift giving
During the warm-up period, you can collect gifts to increase the weight of goods in the store. On the day of the Double 11 Festival, you can buy a gift for the user activity with the highest amount, such as a free one IPHONE XR 。
Double Eleven ( double 11) Promotion scheme four : full decrease
The role of full or reduced sales in the daily operation of the store is to improve the customer unit price and the associated sales rate of goods. As a buyer, I really enjoy the discount. Such as Double Eleven ( double 11) The full discount activity of the day can be designed as: full discount four hundred and ninety-nine reduce one hundred Ct Full eight hundred and ninety-nine reduce two hundred Ct Full one thousand two hundred and ninety-nine reduce three hundred etc.
Double Eleven ( double 11) Promotion scheme five : Free when full
On Double Eleven ( double 11) On the day of the event, set up a few free activities.
Double Eleven ( double 11) Promotion scheme six : Trial
Trial use is generally applicable to the launch of new products and the maintenance of product reputation. Double Eleven ( double 11) After the launch of key new products, in order to maintain the score and evaluation of the store's products, in addition to participating in official trial platform activities, we can also launch trial activities for old users in the store. This activity can continue in October.
Promotion Plan for the Double 11 Event seven : Coupon
When a consumer purchases, for every certain amount or number of times of consumption, a coupon will be given to the user, which will urge the user to come to you next time for consumption, and of course, it will also achieve the purpose of promotion. From October to November ( double 11) During the warm-up phase, the Double Eleven Day holiday needs to be issued ( double 11) The discount used on the same day can be set to twenty RMB unlimited fifty Yuan one hundred Yuan limit and other three levels. Different time nodes also use different activities. For example, ten In addition to full discounts and discounts, coupons and trials are more suitable for this stage in January and during the warm-up period.
Promotion Plan for the Double 11 Event eight : Store VIP activity
shop VIP The activity has two main purposes. The first is to recruit new members for the store, and the second is to give feedback to the store's existing customers. In fact, the ultimate purpose of both methods is to bring new members to the store ( new user ) , activate old members, and enable some loyal users to settle down eventually. During the warm-up period of October and the National Day, VIP The activity should be carried out continuously. If it is an existing store with a large membership base, in addition to the recruitment of new members, the focus should be on the activation of old members, because the cost performance of such stores is not as good as that of activating their own user pool.
Promotion Plan for the Double 11 Event nine : Lottery
This method is also a common method used by Taobao sellers, and it may be no surprise to everyone, but we must pay attention to openness, fairness and fairness when drawing prizes. The prizes must be attractive to everyone, so that more users can pay attention to the promotion activities.
Promotion Plan for the Double 11 Event ten : Guess
The quiz activity is also a common method for Taobao sellers. When a new product is launched in a store, you can launch a quiz on the sales price of the product to set a lower and upper limit for the price of the product. As long as the price you guess is within the upper and lower limits set by us, users can enjoy it five Purchase at a discount price.
In the double eleven During the activity, effective promotion methods should be formulated to maximize the use of activity flow, improve transformation, get twice the result with half the effort, and promote product sales. This on the top ten The merchants can freely arrange and combine to choose the most suitable promotion scheme for themselves.
The above has introduced a lot of slogans, strategies and planning plans for the "Double 11" campaign, which I believe will help you to a certain extent. However, the last thing I want to say is that if you have experienced “ Double Eleven “( double 11) Of e-commerce people must know that this seems to be a smoke-free “ Warfare ” In fact, it represents a profound significance, because after experiencing this “ big war ” After that, it will be decided to a great extent two thousand and eighteen The overall performance and brand of the company in two thousand and nineteen Overall e-commerce strategy in.
Prepare for consumers, company development and future “ Double Eleven “( double 11) Our e-commerce people have really paid too much. Let's pay tribute to the struggling e-commerce people!
Finally, Guan Yiyun wishes all the businessmen and the hand chopping party two thousand and eighteen Double Eleven ( double 11) Happy!
